agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Social Media UGC Adwords Influencer 132

Convince & Convert

FEBRUARY 25, 2016

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. Rules: https://t.co/lB97h1nPTr

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Social Media Hashtag Activities Eventful 60

Buffer Social

SEPTEMBER 15, 2016

What are some of the accounts you love to follow on social media? Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand.

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Curation Social Media Content Startup 40

Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. Source: SensorTower.

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Brands Meme Hashtag Campaign 114

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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Organization Flipboard Social Media Company 108

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Identify a new employee who learned about the position through a social post.

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Survey How To Education Hotels 123

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Paid Media Opportunities.

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Marketing Authentication Trends Feed 217

Later

FEBRUARY 15, 2021

TikTok may seem like an overnight success story, but the video-sharing social platform has actually been around for years. Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. Like most social media platforms, trends quickly come and go on TikTok.

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Film Trends Hashtag Curation 100

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. That means Instagram is completely dominating the market for potential interactions and social media engagement. A photo posted by Gap (@gap) on Sep 30, 2016 at 7:40am PDT. Be human and engage.

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Engagement Instagram Hashtag Loyalty 93

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. Use Hashtags Correctly. Host a Social Media Contest.

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Instagram UGC Apparel Hashtag 52

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Using both hashtags and location tag drives the most engagement. Posting frequency is not as important as posting consistency.

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Study Instagram Hashtag Research 111

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

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Trends Instagram Meme Authentication 93

Buffer Social

JUNE 3, 2016

It’s been an exciting month at Buffer – Tons of fun social media initiatives, experiments, and thinking ahead on innovative ideas to continue to grow on all of our channels. Are we spending too little or too much on social media advertising ? A look at Buffer social media marketing stats.

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Social Media Hosting Analytics LinkedIn 40

agora pulse

APRIL 23, 2020

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. But how can you take advantage of hashtags without adding even more to your team’s workload?

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Hashtag Tools Analytics Influencer 206

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. To date, @wahlpro’s three top-performing posts consist of curated UGC. But in order to be successful building a strong community is essential.

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Communities Instagram Bazaarvoice UGC 40

Sprout Social

JUNE 16, 2016

Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. Curate Your Feed. A photo posted by Pelican Products (@pelicanproducts) on May 30, 2016 at 10:02am PDT. Don’t Forget About Hashtags. Today, we salute our troops.

Instagram 40

Instagram Tips UGC Hashtag 40

Ari Herzog

FEBRUARY 5, 2016

Hashtags help me discern. I use lists and hashtags to listen. As you can tell from my 150,000+ tweets, 80% are conversational, 15% are about the #CMchat hashtag, and 5% express my tomfoolery. Lists enable me to curate my timeline with people to respond. I started 2016 with a desire to follow more.

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Meeting Influencer Twitter Tweetdeck 70

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94

Later

JANUARY 1, 2020

2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content (including video). According to our research , caption length on Instagram has doubled since 2016! You can thank TikTok for this shift – but more on that later).

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Trends Instagram Marketing Influencer 87

Rebekah Radice

NOVEMBER 28, 2016

And so it is with any social media campaign embarked upon without strategy or tactics. While Sun Tzu couldn’t possibly foresee the emergence of social media, his advice is as relevant as ever. How to Strengthen Your Social Media Strategy Right Now. Review Your Use of Social Media.

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Social Media Strategy How To Social Networking 159

agora pulse

MAY 24, 2016

Content Creation versus Content Curation … which is best for your brand? Content Curation is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers. Why You Should Curate Content.

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Curation Content Paper.li Press Release 67

ProBlogger

AUGUST 30, 2015

Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email. Social Media. Create a hashtag strategy for Instagram that makes it easy for people to find your photos.

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Training Eventful Tips Analytics 20

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. Notorious for its wide reach and high virality potential, TikTok is the fastest-growing social media platform in the world. What is TikTok and Why Should You Care?

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B2B Examples Marketing Small Business 111

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites.

Social Media 120

Social Media Strategy Hashtag Research 120

Rebekah Radice

NOVEMBER 28, 2016

And so it is with any social media campaign embarked upon without strategy or tactics. While Sun Tzu couldn’t possibly foresee the emergence of social media, his advice is as relevant as ever. How to Strengthen Your Social Media Strategy Right Now. Review Your Use of Social Media.

Social Media 60

Social Media Strategy How To Social Networking 60

Later

MAY 6, 2020

With over 800 million monthly active users and an average daily view time of 52 minutes , TikTok is officially the hottest new platform on the social media scene. Follow us for a TikTok take on all the latest social media trends and tips! Wondering if TikTok marketing could work for your brand? ICYMI: Later is on TikTok.

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Marketing Hashtag Trends Analytics 113

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Instagram has 1 billion monthly active users.

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Instagram Marketing Hashtag Statistics 111

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

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Social Media Management Social Media Tools Analytics 142

Hootsuite

JULY 8, 2019

For instance, curator Kimberly Rose Drew travelled to Milan for a takeover with Prada: View this post on Instagram. Kia ora I’m Amy, team leader of Primates here at Auckland Zoo and today I’m taking over the zoo’s social media for #TakeoverTuesday!? Choose a hashtag. But a hashtag can be a useful tool here!

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Hosting Instagram How To Hashtag 111

Socially Sorted

FEBRUARY 27, 2017

I tend to use this for posts that are purely about my content and about Socially Sorted. Avoid doing it for curated content and other people’s posts. I may do it occasionally but usually I’ll limit my “invites” to people who like Socially Sorted content about blog posts etc. Facebook knows this!

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Facebook Video Eventful Engagement 40

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. Notorious for its wide reach and high virality potential, TikTok is the fastest-growing social media platform in the world. What is TikTok and Why Should You Care?

B2B 62

B2B Examples Marketing Small Business 62

Buffer Social

AUGUST 18, 2016

When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. Best of all, social media event marketing isn’t as time-consuming as you may think. Social media can help get you there. You can do it!

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Eventful Social Media Data How To 40

Rebekah Radice

SEPTEMBER 4, 2016

Because engagement on social media translates into awareness and increased reach. Use them to generate 5, 10, 15 new ways to share content across social media. Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! In a nutshell? Engagement.

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Engagement Twitter Hashtag Travel 97

Hootsuite

SEPTEMBER 24, 2019

marketers used Instagram in 2016, more than 75% will do so by 2020. Use hashtags wisely. Hashtags are a key way to increase your visibility and discoverability. You can use up to 30 hashtags in an Instagram post. We recommend using between five and nine hashtags per post. While just over half of U.S. Get Started.

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Instagram Tips Marketing Hashtag 112

Hootsuite

JANUARY 24, 2023

Not to mention, they’re inspiring the entire social media platform’s community with their creativity. Additionally, use the TikTok algorithm to your advantage by researching the most popular hashtags and trends in order to get more views and followers. Or, try to get featured on TikTok’s curated For You page.

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Influencer How To HootSuite Trends 101