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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. She asked them who who from their teams would be a good fit. Welcome employee social advocacy!

Survey 123
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[INTERVIEW] What Makes Airbnb A Meaningful Brand?

Audiense

Audiense: What’s the makeup of your social media team? Holly: We have a Global team in San Francisco, myself the EMEA lead and then two further EMEA social marketing managers. We also have country social marketing managers for France, Germany and UK, and then a translations team who works on the other markets.

Brands 103
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

The company has launched numerous campaigns and lent its support to non-profit organizations such as the Essie Justice Group , which seeks to end mass incarceration; the Black Futures Lab , which helps to build black political power; and Native Voices Rising , which promotes advocacy and civic engagement in indigenous communities.

Industry 134
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Social Media Tactics that Cut Through the Noise

Pixlee

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Forget About Likes, but Understand Algorithms.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. To date, @wahlpro’s three top-performing posts consist of curated UGC.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. Leveraging influencer and celebrity endorsements Hot on the heels of Stanley’s success with The Buy Guide, the brand started teaming up with influencers, celebrities, and other brands. For example, they even teamed up with Starbucks.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

The brand then curates and posts the best ones on its social channels. The brand started partnering with popular meme accounts on Instagram in 2016. In fact, Red Bull’s in-house media machine curates content in six languages, covering 600 sports events, documentaries, scripted series, and feature films.