Proactive Report

FEBRUARY 3, 2015

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. Positive and negative sentiment can be seen and actions taken immediately, as well as cementing a firm hold on the minds of your customers.

Social Media 40

Social Media Sentiment Hashtag YouTube 40

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Location-based social media data is powerful.

Data 60

Data Conversation Case Study How To 60

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Take a Stance. Let Consumers Know You’re Closed.

Content 60

Content How To Tumblr UGC 60

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Brands that are thriving on popular social platforms are using consistent, well-crafted visuals that are a mix of branded and lifestyle imagery. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT.

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Events on Twitter Tab.

Metrics 40

Metrics Twitter Comparison Report 40

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Buffer is so much more than a social media scheduling tool! In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems.

Features 84

Features Sentiment Analytics Statistics 84

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

The Social Media Hat

JUNE 27, 2016

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Why should social media be any different?

Social Media 167

Social Media Notification HootSuite Hashtag 167

Social Media Strategies Summit

AUGUST 1, 2019

Founder Emily Weiss believes that everyone, no matter how many followers they have on social media, has the ability to be a walking, talking ambassador for a product or idea. Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Source: The Sorry Girls.

Influencer 114

Influencer Examples Brands Fashion 114

Likeable

AUGUST 26, 2019

And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family. Their momager, Lily, said: “We have made so many friends over the years of being on social media.

Influencer 112

Influencer Communities Social Media Instagram 112

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Proactive Report

MARCH 18, 2016

What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. What exactly is social proof and how does it tie into UCG and Digital PR?

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. What exactly is social proof and how does it tie into UCG and Digital PR?

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. Social media instead demands a symbiotic relationship between brands and their fans. Learn How Fans See Your Brand.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Unmetric

SEPTEMBER 19, 2018

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Every product is thus an opportunity for more social media engagement.

Social Media 141

Social Media Hashtag Instagram Meme 141

Waxing UnLyrical

JULY 17, 2015

Dedicated hashtag #PRDiversity for continued conversation. This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover. Godwin (@storyhungry) June 25, 2015. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. prdiversity ~Becca J.

Issues 100

Issues Committee Report Industry 100

Keyhole.co

FEBRUARY 28, 2023

Memes are the best gift to mankind from the social media world. The first thing you might think is: well, they’re visual, and social media is all about visuals! People in the smartphone era are used to sharing memes and using emojis to communicate on social media. Memes are everywhere.

Meme 52

Meme Engagement Strategy Wikipedia 52

Convince & Convert

SEPTEMBER 21, 2015

Paul Ronzheimer (@ronzheimer) August 18, 2015. BUT, news of the video streams did not break until September 14: How Bild used the Periscope app to ‘get inside’ the Syrian refugees story [link] — The Guardian (@guardian) September 13, 2015. Angela LeBrun (@Angela4design) September 14, 2015. pjcKTEG5B6.

Travel 60

Travel Sentiment Reddit News 60