Oktopost

OCTOBER 23, 2019

It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway. Subscribe to “B2B Marketing Now” to stay up to date ! Our fellow Israeli-founded companies Outbrain and Taboola are joining forces!

Marketing 110

Marketing YouTube Overview Instagram 110

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

JANUARY 5, 2016

It seems like right as you finish a major project with a company, they turn around a boot you to the curb. Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. 2015 Agency Hiring & Firing Insights.

B2B 60

B2B Survey ROI Research 60

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Collaborate With Influencers For Affiliate Marketing. Influencers. And 71% of marketers say that the quality of customers and traffic from influencer marketing is better than other sources. Were you right?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best.

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. This approach calls for companies to view their content as an ongoing journey, something that changes and grows with your company and clientele.

Content 60

Content Tips Analysis Curation 60

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Influencers are taking on new sponsorships daily. After all, influencer marketing is not without its risks. But how do we put that into concrete terms?

Social Media 118

Social Media Marketing B2B Banking 118

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Keyhole.co

AUGUST 4, 2023

If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. Influencer tracking. We’ll talk more about Keyhole later.

Social Media 52

Social Media How To Analytics Metrics 52

Buffer Social

NOVEMBER 13, 2017

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.”

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. For the most part, these predictions from Gazalla Gaya will hold true for 2015 as well. The 3 Goals For Your Content Marketing by B2B Marketing Insider. Content marketing is a hot topic. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Hootsuite

NOVEMBER 9, 2015

Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. — Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015.

Social Media 75

Social Media Twitter Feed Feedly 75

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 What if you could position your company to navigate the choppy waters of social media with ease? And finally, position your company to quickly make decisions that have a positive impact. million daily active viewers.

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

DECEMBER 2, 2014

. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. Iconsive ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Hootsuite

NOVEMBER 9, 2015

Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. — Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015.

Social Media 40

Social Media Twitter Feed Feedly 40

Convince & Convert

NOVEMBER 6, 2014

Step out from behind our computer screens and connect with influencers to drive amplification strategies. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers. But the strategy involved in influencer marketing differs than from traditional PR.

Platform 144

Platform Content Exercises Trends 144

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Buffer Social

JUNE 1, 2016

Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. Well, first, it’s a great platform for building relationships with influencers.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Finding the right influencer is key, of course, but it is possible. Finding the right influencer is key, of course, but it is possible. Social media is no different.

Industry 69

Industry Social Media Brands B2B 69

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Techipedia: Tamar Weinberg

JUNE 13, 2012

Taking all of this into account, I’m really beginning to wonder if SEO as we know it will be around in 2015. A “branded” author with high influence in his/her niche may be able to outrank similar content published on a stronger domain. What do you think — what will SEO look like in the year 2015? Over to You.

SEO 228

SEO Paid Search Metrics Google 228

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. Marketingeasy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Ignite Social Media

DECEMBER 18, 2020

Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. Influencers on Triller. Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM.

CPM 161

CPM Brands Remix Influencer 161

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. Marketingeasy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. To talk to us about a fantastic company that makes that happen, SnapApp, it is Mr. Aaron Dun, who is the Senior VP at SnapApp. Look, so many of us are making content. Can try and find.?

Content 102

Content How To B2B Questions 102

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. Pricing: Free for basic Facebook analytics. Social Mention.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

OCTOBER 17, 2016

Possibly the biggest challenge companies face with Twitter is figuring out a way to stand out on such a noisy network. 19% lift in customer satisfaction for companies using Twitter for customer service. Even if you’re Tweeting on behalf of your company, it should still feel human.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MARCH 24, 2016

You can’t build an audience in 2015 with 400-word posts. Use LinkedIn to help you find the individuals within these companies. What trends are influencing their business or personal success? One of my favorite books is How to Win Friends and Influence People by Dale Carnegie. You just can’t.

Content 60

Content Template Templates Statistics 60

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. From my experience, B2C product sales work well on Instagram, but B2B services less so.

Social Media 175

Social Media UGC Tips CPM 175

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: MarketingCharts. Source ). Image Credit: MarketingCharts.

Strategy 83

Strategy Hubspot B2B Blogger 83