Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best.

Influencer 127

Influencer Social Media Statistics B2B 127

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Twist Image

AUGUST 12, 2016

Most people know Shopify as the company that just reported a 93% year on year growth. It was created and presented to investors in May 2015, prior to their IPO. I wanted to become a part of their community. It's amazing how powerfully it speaks to both their B2C and B2B models at the exact same time. and it's working.

Brands 40

Brands Startup Retail B2B 40

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best.

Influencer 60

Influencer Consultant Social Media Statistics 60

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Micro-influencers (<100,000 followers) can become great partners because they have a small but loyal community, and they’re generally thought leaders in a specific field. Source: Zazzle Media ). Were you right?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

ProBlogger

DECEMBER 23, 2014

The European Union has recently introduced a new value added tax (VAT) that’ll come in to effect from 01 January 2015. There’s a hot debate in the blogging community about the EU VAT-MOSS that will come into effect from 01 January 2015. Unfortunately, it just got a whole lot harder. The EU VAT-MOSS Legislation. Conclusion.

eBook 50

eBook Products Applications Blogger 50

Oktopost

JUNE 28, 2023

While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox. The star of these images?

Social Media 62

Social Media Engagement Strategy B2B 62

Buffer Social

NOVEMBER 14, 2016

The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). Among all the great reasons to be on social media — awareness, community, distribution, lead-gen — customer support was the only factor that was chosen by fewer than 50 percent of brands.

Social Media 40

Social Media Report Survey How To 40

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Well, authenticity is a key factor.

Social Media 118

Social Media Marketing B2B Banking 118

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Buffer Social

NOVEMBER 13, 2017

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” 2015 (330M members): $1.5B In the long-term, this will be a game-changer for marketers and brands in the B2B space. Launch of Pulse.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Hootsuite

NOVEMBER 9, 2015

— Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015. The best #socialmedia tools for 2015 #infographic by @iagdotme on @OpportPlanet https://t.co/5kyDy8Xx8P. — Lilach Bullock (@lilachbullock) November 5, 2015.

Social Media 75

Social Media Twitter Feed Feedly 75

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Hootsuite

NOVEMBER 9, 2015

— Darren Rowse (@problogger) November 4, 2015. — Jay Baer (@jaybaer) November 6, 2015. — Kim Garst (@kimgarst) October 22, 2015. The best #socialmedia tools for 2015 #infographic by @iagdotme on @OpportPlanet [link]. — Lilach Bullock (@lilachbullock) November 5, 2015. Lilach Bullock.

Social Media 40

Social Media Twitter Feed Feedly 40

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Buffer Social

JUNE 1, 2016

Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. Lastly, you can amplify company announcements and updates by sharing them on social.

Social Media 40

Social Media Hubspot Marketing Engineering 40

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. J-P De Clerck explains how, in words and pictures.

Content 60

Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

JUNE 13, 2012

Taking all of this into account, I’m really beginning to wonder if SEO as we know it will be around in 2015. By using personalized search, users can see content written and recommended by people in their extended social media communities, as well as content based on their own web history. Will SEO Exist in 2015? Like this post?

SEO 228

SEO Paid Search Metrics Google 228

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. To talk to us about a fantastic company that makes that happen, SnapApp, it is Mr. Aaron Dun, who is the Senior VP at SnapApp. Look, so many of us are making content. Can try and find.?

Content 102

Content How To B2B Questions 102

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Previously known as Pinreach, Tailwind tracks activity across Pinterest about your company, products and competitors. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

OCTOBER 17, 2016

Possibly the biggest challenge companies face with Twitter is figuring out a way to stand out on such a noisy network. It's the top network for social customer service because users can communicate in real time. 19% lift in customer satisfaction for companies using Twitter for customer service.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. Great content, catchy design, solid branding, and community interaction always come first.

Social Media 175

Social Media UGC Tips CPM 175