Buffer Social

FEBRUARY 16, 2017

In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. 50 video Marketing statistics for 2017.

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Twist Image

AUGUST 20, 2014

It''s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. They''re asking marketers to do more than spend money on advertising they want them to: Get in line with the CEO''s objectives. That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying.

Marketing 85

Marketing Survey Advertising Mobile 85

Proactive Report

MAY 14, 2014

Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? 5 things to do to be a content powerhouse in 2014. Guest post by Cokey Falkow. This is vital.

Content 92

Content Marketing Training Notification 92

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.

Data 100

Data Flickr Statistics Survey 100

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. You usually can’t get this type of engagement in other digital spaces.

Advertising 189

Advertising Social Media Tips B2B 189

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. This past week Pew Research released their 2014 Social Media Update.

Data 100

Data Flickr Statistics Survey 100

Buffer Social

SEPTEMBER 20, 2017

This post originally published on July 16, 2014. I’d imagine that a social media marketing strategy could feel the same way. If you need a social media marketing plan, start here. Social Media Marketing Plan. Step 6: Automate and engage. We saw others doing it spectacularly well. Step 5: Analyze and test.

Social Media 112

Social Media Strategy How To Marketing 112

Buffer Social

JANUARY 25, 2018

User-generated content can help drive reach and engagement. There hasn’t been such a great opportunity to reach and engage your target audience before social media became popular. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. What does this mean? Not sure where to begin?

Study 152

Study Social Media Research Survey 152

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012.

Report 100

Report Social Media Marketing Survey 100

Keyhole.co

JULY 25, 2023

From the heartwarming Love Has No Labels video, which has reached 60M views and was shared by Michelle Obama, to the engaging, Girls Who Code digital experience, which encouraged girls to code a video game character in defiance of a lack of female representation across the industry. This has led to some inspiring campaigns.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING. IMPLEMENTING THE DIGITAL MARKETING PROGRAM.

Marketing 66

Marketing Syndication Sentiment Survey 66

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Your analysis can reveal what your target customers value.

Sentiment 52

Sentiment Analysis Brands How To 52

Proactive Report

NOVEMBER 27, 2013

PR Newswire released figures a year ago that showed that adding images and videos to a release can increase views and engagement by as much as 9.7%. The PRESSfeed 2013 media relations survey shows that visual content is becoming expected by the media. Make it a priority for 2014. Google Analytics is free. Connect with me.

Press Release 73

Press Release Engagement Analytics SEO 73

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Marketing Sentiment Advertising 101

Socialmedia.biz

OCTOBER 7, 2016

Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Let’s review some of the reasons why your startup needs social media marketing to attract new clients or customers. According to a recent survey by J.D. Amazing, no?

Social Media 126

Social Media Startup Creative Commons Survey 126

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors.

Trends 60

Trends Social Media Strategy How To 60

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Regardless of your market, you can find ways to make social advertising work for you. By June of 2014, nearly 80 percent of U.S.

Advertising 112

Advertising Social Media List Statistics 112

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web. Apps have taken over the internet in recent years.

Mobile 111

Mobile GPS Wireless Compete 111

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. Using both hashtags and location tag drives the most engagement. Videos might overtake images as the most engaging type of content.

Study 111

Study Instagram Hashtag Research 111

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Holy Social!

Brands 131

Brands Message Boards Training Social Media 131

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. Tune in now if you are ready to take your career up a notch!

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

JULY 24, 2015

More than half of executives (59 percent) surveyed by Wakefield Research said they do not fully understand the role and capabilities of PR. Fewer than half (44 percent) said they were “very involved” in establishing PR goals in 2014, according to the survey done in partnership with the Public Relations Society of America New Jersey Chapter.

Team 60

Team Press Release Journal Survey 60

Rebekah Radice

FEBRUARY 15, 2016

You’ve watched the surge in video marketing and probably even felt the tug to get involved. Marketers who didn’t respond to changing trends limped along. Below are the top social media trends that will transform your marketing efforts. It’s taken a passive relationship marketing approach and put it on steroids.

Trends 114

Trends Social Media Survey Mobile 114

Rebekah Radice

JULY 6, 2015

I love visual marketing. Visual marketing has evolved, and with it, so have online strategies. Will they engage with your business or interact with your competition? That’s where visual marketing comes in. And Andrea knows a thing or two about visual marketing. It’s no secret. But it wasn’t always that way.

Social Media 130

Social Media How To Delicious Meme 130

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Social Media Strategery

SEPTEMBER 3, 2015

It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets?

Hotels 50

Hotels Library Survey Buy 50

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). workers engaged in their jobs is on the rise (average 31.7%

How To 60

How To Yammer Metrics Statistics 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Proactive Report

MAY 12, 2016

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015.

Real Estate 40

Real Estate Content Brands Survey 40

Buffer Social

AUGUST 18, 2016

And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. Best of all, social media event marketing isn’t as time-consuming as you may think. You can do it! Social media can help get you there.

Eventful 40

Eventful Social Media Data How To 40

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182