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The Ugly Side of Social Media Sharing

Waxing UnLyrical

Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. ” After she saw the meme, Susan started reporting the image and private messaging pages on Facebook with a request that they take down the image and/or meme. ” So, how did it all happen?

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Is this trend right for my brand? Who is your brand’s audience?

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify. It’s the best way to enable customers and followers to feel connected to the human person behind your brand.

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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. Since its acquisition TikTok has exploded in popularity, boasting over 1.5

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Brands Can Have Real Conversations

Twist Image

I used to think that the true power of social media was the ability for brands to have real interactions between real human beings. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. I blame the brands.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. DC movies and LEGO? LEGO Death Star?

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. It also continues to promote your brand through more trustworthy channels like friends and organic search queries. But the focus is no longer on brands talking at the world.