Memejacking: How to Get Started Marketing with Memes
MARCH 12, 2014
Memes are one of those things. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. It would probably be useful to cover the basics first, such as: What’s a meme? A meme is anything that spreads via the Internet: a concept, idea, or, very often, a video or image.