Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Memes are one of those things. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. It would probably be useful to cover the basics first, such as: What’s a meme? A meme is anything that spreads via the Internet: a concept, idea, or, very often, a video or image.

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Why I Write - Blog Hop "Old Fashion" Meme

Diva Marketing Blog

When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. Part of a meme is to tap a few friends who will take the concept and put their own spin on it. I am excited that three of my favorite bloggers will be joining the meme parade.

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Why I Write - Blog Hop "Old Fashion" Meme

Diva Marketing Blog

When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an 'old fashion' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. Part of a meme is to tap a few friends who will take the concept and put their own spin on it. I am excited that three of my favorite bloggers will be joining the meme parade.

#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

Are Memes Really Just Slacktivism? I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon. Image: slgckgc via Flickr, CC 2.0.

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Flying Viral: What Businesses Can Learn from the Flappy Bird Saga

The Realtime Report

From meme pictures to “rage” videos, the app put itself at the forefront of some of the most rabid users online (namely the younger crowd). This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. Image via Flickr. We know that viral sensations come and go. We understand how fickle the modern user can be when it comes to what’s hot and what’s not. Yet we’ll always be fascinated with how such sensations get started and how they manage to fizzle out.

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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Twitter offers consulting services for Super Bowl marketers – to help convince marketers to spend money on Twitter advertising, the social platform has been offering free consulting services for large advertisers pre-Super Bowl, including detailed analysis of user data, predicting Internet memes and suggesting targeted keywords for ads (WSJ).

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

As much as business culture can have its own memes, the ROI conversation has certainly become one. Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social.

#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

Are Memes Really Just Slacktivism? I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon. Image: slgckgc via Flickr, CC 2.0.

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Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Calls To Action Are Good — Except On Facebook

Small Business Mavericks

Likewise, avoid memes. If you’ve been taught to write strong calls to action and you’ve put that training to good use, good for you! Except, you shouldn’t expect that training to pay off on Facebook. Not if a case study published by Chad Wittman at Moz is any indication. Wittman concluded that an algorithm change made by Facebook just before Christmas has resulted in 7 new insights. These include: Marketers should focus on engagement.

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Life After Digital

Twist Image

Have we become heartless meme generating morons that are tearing apart the moral fabrics of our society? analytics barcode biography civilization cyberbullying data digitalbiography digitalrevenge digitaltechnology documentary globalnetwork instagram internetculture lifeafterdigital meme piracy recognitiontechnology selfie smartphone socialmedia technology theagendawithstevepaikin thewizardofoz tvo Social media and digital technology are ruining everything.

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8 Ways What You Write Will Affect Your Bottom Line

Writtent Blog

When you want to increase the profitability of your business, you can’t just email out a newsletter or post funny memes to your Facebook. 99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return!

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Quiz: Social Media and Voice

Laurel Papworth

Naughty – cheeky funny, viral, memes. — Garth Newton (@Garth_P_Newton) September 3, 2014. Social Media & Voice: In the Attention Economy, if your content is boring (or at least not educational in some way) your engagement is going to suck. And if engagement sucks, social media pays it no never mind. Types of Voice: Educational – how tos, tips, etc. Entertainment – which Game of Thrones star are you, Which vegetable are you? Competitions etc.

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How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity SMM

Reddit is the self-proclaimed “front page of the internet”, and based on the amount of viral content and internet memes which have originated or been popularized on the site, this motto is well-earned. As internet marketers, we need to keep ahead of the latest internet trends, and thanks to the huge number of internet tastemakers on Reddit, it pays to pay attention to what is performing well, as it might well be the next big meme. Guest post by Scott Masson.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

On April 7 my Facebook friend Susan (name changed) uploaded this photo (image used with permission from “Susan”): By April 21, it turned into this photo meme: What was posted as a “friends only” image was altered into a very public meme, where her kids and the neighbor’s kids (all under 13 years old) became branded as “What is wrong with today’s kids?” Guest post by Jenelle Conner. I am a social media advocate.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Understanding Memes #PoopTweet and random stuff. Random Joke Memes. Any sports Grand Final, or viral meme may trend at any time. If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner?

Brands Can Have Real Conversations

Twist Image

Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. Yes, there is a lot of quick responses to customer service issues, and tons of new and interesting memes and viral videos being pushed out, but a true conversation? Are there any real conversations happening out there? It''s been a long day. I hopped an early flight to Boston to speak at the Marketo customer summit.

Are You Parenting/Babysitting Your Children Or Are You Letting Technology Do It?

Twist Image

Last week, we briefly spoke about the Alex From Target meme that was breaking out. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

$100,000 in One Week, a Viral Nova Follow-Up

Viper Chill

The meme’s aren’t that great and the implementation is quite sloppy (huge black bars on pictures, some very pixelated, etc.), Business Insider even asked the Upworthy founder about their supposed traffic drop, and received a very logical response: “ Koechley points out that more people visited Upworthy in December 2013 and January 2014 than they did in October 2013 — so the overall trend is still positive.

Are You Clicking These Headlines That Make Regular People Internet Millionaires? (Check Success Story #1)

Viper Chill

Ediz, the owner of Gym Memes (1.3 Five months ago I published what turned out to be one of the most popular posts ever on this site: A guide on how to reach 100,000,000 (that’s 100 million) unique users in just six months. The whole idea of the post was to show that people are “stealing” viral content, posting it on their site, and getting more visitors from Facebook than you ever thought possible.

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Adventures In Visiting Google, Facebook And Apple In Silicon Valley

Twist Image

Does George Takei come up with all of his Facebook memes? Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

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ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics

Danny WhatMough

Every wondered about the history of LOLCATS and memes? The #icebucketchallenge is now officially a successful internet meme , with a good cause behind it. — Monster (@Monster) August 12, 2014. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Pinterest is set to ramp up male-friendly content on the site to boost male users.

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Facebook Theme Week: Boost Your Organic Reach with These Tips

ProBlogger

For a while there, it was popular to try and provide useful or engaging text statuses, as they seemed to be the least penalised by Facebook (at least, less penalised than links, which could be seen as too promotional or salesy, and less penalised than overtly meme-y or spammy images). Not only will Facebook limit the reach of meme content in favour of more relevant (i.e.

How to Format the Perfect Blog Post: 10 Killer Tips

Writtent Blog

Pick an image, infographic, embedded video, Slideshare or meme to catch the eye of your readers. When it comes to content marketing, appearances are everything. Taking the time to format your articles into the perfect blog post can be the difference between website visitors who convert into leads, and readers who get bored after just a few words.

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In a Blog Slump? Here’s What to Do

ProBlogger

Linky parties and participating in memes never really earned you any legitimate readers. Image via Flickr user Toni Birrer. “Do Do you ever want to chuck blogging in sometimes?” came the question at the end of an email recently. Yep”, I answered. “At At least twice, pretty seriously.”. It’s a situation I think many of us find ourselves in at some point in our blogging journey: we’re not quite sure, but we think we might want to throw in the towel.

ICYMI – Facebook Videos, Hyperlapse, Google Authorship Demise

Danny WhatMough

A tricky week for Macmillan as they are reprimanded on Twitter after jumping on the Ice Bucket meme. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Comparethemarket runs first video ads on Facebook. Twitter expands ads programme to twelve new countries.

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5 Steps to Determine the Right Social Media Content for You

ProBlogger

From there, you can dive even deeper and create sub-categories, for instance if it was a picture: meme, company photo, industry photo, picture accompanied by article, picture accompanied with text, and so on. Ex: Your pizza business wants to be seen as the interesting and engaging pizza brand that is cool, not just the pizza brand that shares funny memes. This is a guest contribution from Benjamin Taylor, of Eloqua.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

The new algorithm will only post content that is relevant to the end-user, meaning users get the content they care about, not the content that games the Edgerank by hopping on memes or posting cute babies or puppies (if you want more details, you can click here , here or here ). What I hate, and I am sure you will agree, are the cheap jump on the bandwagon or meme posts. A recent Facebook update changed how brands are able to get content onto users’ news feeds.

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5 Ways to Grow Your Blog Without Relying on Google Traffic

ProBlogger

Ditch the clipart and instead look to infographics, flow charts, memes, and scenery – they’re evergreen and a great way to attract a social media following. This is a guest contribution from Jerry Low. Google is a b*tch. Like so many things on the web, the world of Google is constantly evolving – and while that flex can lead to good things, it also creates a volatile environment for bloggers and websites that rely on their search rankings – which, is pretty much all of them.

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Instagram: The Land Of Opportunity, Even For Movie-Prop Alien Lil Mayo

Forbes Social Media

In 2014, four years after Instagram first launched, Alex Martyn started a page that shared funny memes about aliens coming to Earth

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How to Create Massive Value Content & Blow Your Readers’ Minds

ProBlogger

Here’s another tip: Since these posts tend to be long, sprinkle visual elements in the form of infographics, video and memes to keep your readers engaged. This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish. The moment they land on your blog, they look for “what’s in it for me?”. And that’s not such a bad thing after all. Knowledge is power. Once you know what they are looking for, you can serve it to them.

The Internet Will Break Your Creative Block

Twist Image

Pushing beyond memes, Buzzfeed and Upworthy. memes. Writer''s block? Creative block? Can''t come up with something to create? Steven Pressfield hates the words "writer''s block." " He believes that we''re all just fighting the "resistance" to create something (writing, that new startup, a project, whatever). His books, The War of Art , Do The Work and others are all about "putting you ass where your heart is," as he calls it.

Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

Waxing UnLyrical

Memes and GIFs. Very loosely: * A meme is any image or set of images , usually taken from a movie or previously published content, with words over the top. Before you criticize me in the comments, I know this is not really a meme , but it is what everyone is calling it these days. * Guest Post by Alicia Lawrence. Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Mary Barra has been chair and CEO of General Motors since the start of 2014, making her the first female chief exec of a so-called “Big Three” car manufacturer. Having a CEO with an active presence on social media can be beneficial for the organization for several reasons.

Bring Balance to Your Online Life

Ari Herzog

Do you share the same photograph, screenshot, illustration, recipe, or meme to all of your platforms? Her post led to my own post that I wrote in 2014. Think about the tools that line the perimeter of a garage.

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

November 14, 2014: Overly promotional posts will receive less reach on Facebook. September 18, 2014: Facebook will be considering the rate at which people interact with posts. September 11, 2014: Offensive or inappropriate ads will be shown less or stopped. August 25, 2014: Facebook will look at bounce rate to determine if an article has a clickbait headline. June 23, 2014: Facebook can now rank videos uploaded directly to Facebook better than links to video sites.

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. His dissertation, Transmedia Education, was presented during the 2014 TranXmedia conference at the Hong Kong Design Institute. Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’

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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app. Key Takeaways.

All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. In September 2014, the hashtag #WhyIStayed trended on Twitter to highlight why men and women had chosen to stay with an abusive partner.