The Social Media Incubator

DECEMBER 22, 2014

LinkedIn will become B2B leader. After offering a publishing platform for its users in 2014, LinkedIn continues to grow as the B2B social networking leader. LinkedIn has also excelled at its paid services, and the number of premium LinkedIn accounts shows their success. It’s off to the races!

Marketing 182

Marketing B2B Engineering LinkedIn 182

Convince & Convert

JANUARY 23, 2015

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. Have a structure in place for updating your LinkedIn company page.

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Social Media Strategies Summit

OCTOBER 21, 2021

Profiles: LinkedIn. Profiles: LinkedIn. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market. Profiles: LinkedIn. Profiles: LinkedIn. Profiles: LinkedIn. Kimberly Bryant. Mary Barra.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far. Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. And really, with the gold Lee shared, this post could end right.

Campaign 194

Campaign SMS B2B Case Study 194

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). And which social networks will grab headlines in 2014?

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Klout Social Media Statistics Tumblr 144

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake. Can you believe it?

Press Release 182

Press Release B2B Curation Consultant 182

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

Storify 216

Storify Press Release Case Study Hashtag 216

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

Waxing UnLyrical

FEBRUARY 19, 2014

As I’ve explained in my book on B2B social media, “ Social Marketing to the Business Customer ,” successful branding via social media relies on empowering employees to speak on behalf of their employer in a way that is both authentic and conducive to building and maintaining long term customer relationships.

Social Media 240

Social Media Privacy Training Policies 240

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Well… By June of 2014 year, nearly 80 percent of US marketers were using promoted Tweets.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. LinkedIn Statistics. LinkedIn Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

DECEMBER 10, 2015

” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. Mathew’s LinkedIn. ’ I think it’ll all be the same and I don’t think there’ll be that difference between B2B and B2C like there was in the past. .’ ” —@msweezey.

Strategy 60

Strategy How To Marketing B2B 60

Rebekah Radice

APRIL 13, 2015

Leverage LinkedIn. If the potential of turning one connection into multiple targeted connections is appealing, then LinkedIn is the place for you to be. LinkedIn is your chance to network and engage within a professional atmosphere. Average time a user spends on LinkedIn is 17 minutes. Don’t believe me?

Social Media 130

Social Media Strategy How To Real Estate 130

Webbiquity SMM

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

MAY 26, 2021

If your brand has a Facebook Business Page, a LinkedIn page or Twitter profile , or is active on any other platform, you’re already engaged in the basics of social selling. LinkedIn first introduced the concept of the SSI back in 2014. The LinkedIn SSI combines four components to establish a score. Social selling works.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Oktopost

AUGUST 13, 2019

Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay. All that should matter to you is that LinkedIn is one online platform that businesses cannot afford to neglect. There are over 645 million users on LinkedIn. Look Sharp, Make an Impression.

LinkedIn 110

LinkedIn Company Tips B2B 110

Oktopost

APRIL 21, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Meet the Guests. Russell Rothsetin.

B2B 150

B2B Startup Apple Journal 150

Webbiquity SMM

MARCH 11, 2014

Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.

Content 209

Content Marketing B2B Statistics 209

Ignite Social Media

NOVEMBER 23, 2020

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. Image credit: The Wonder of Tech. TechCrunch ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Many B2B brands are concerned about proving the ROI of social.

Travel 93

Travel B2B Automotive Campaign 93

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. This is up from 808 words in 2014. Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Writtent Blog

DECEMBER 8, 2014

LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. Content for Sales. This measure almost certainly includes some of your competitors.

Strategy 111

Strategy Content Marketing B2B 111

Webbiquity SMM

DECEMBER 17, 2013

” Probably more useful in consumer than B2B marketing, but worth considering regardless. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: Matching video content to technology buying committees by 2-Minute Explainer Blog. ** 5 STARS. 1: Content Marketing Week Starts Tomorrow! #2:

Tips 203

Tips Flipboard Content Screencast 203

Rebekah Radice

APRIL 11, 2016

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Whether you want to make industry or vendor connections, LinkedIn is the place to be. Far from the “static resume” many thought it to be back when it first launched, LinkedIn has evolved. No problem!

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

OCTOBER 8, 2013

Can social media help shorten b2b sales cycles? Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. Email can work. That will really blow them away.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. For reaching top executives though, LinkedIn is the place to be. B2B PR Sense Blog ).

Social Media 80

Social Media Marketing Statistics Tumblr 80