Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Comment as Show More Trackbacks Tweets that mention Measuring Public Relations Outcomes | Waxing UnLyrical -- Topsy.com says: February 1, 2011 at 6:43 pm [.] says: February 2, 2011 at 10:50 am [.]

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Read All About It! Liked what you saw?

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.

Klout 100

Klout Eventful Policies Hosting 100

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired.

Class 124

Class Postrank Comments Tourism 124

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Strategies are created with tactical ingredients. Viral is good.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

DECEMBER 24, 2010

And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Comment as pts moderator Linda Machado Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Congratulations for a great post, very creative! Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 22, 2010

5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] decision on what to measure will be unique to each company. Just as CRT/tanaka’s Life… supplemented campaign did. [.] It’s worth the time to put thought into what to [.] Read All About It! Liked what you saw? Glad thats over with.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies. Not everyone agrees with this… before it hits the fan, that is. Fire drills are important.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. They will not be able to successfully monetise online news.

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Press Release Digg News SEO 126

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Your company is merging. One of the age-old questions, eh? by John Taylor. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Read All About It!

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

DECEMBER 14, 2010

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget. Read All About It! Liked what you saw?

Class 227

Class How To Applications Course 227

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

List 161

List Class How To Comments 161

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. I like these little "technical" posts. gotta write more of my own. when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Herwin Icasiano is a recent Stanford University graduate. He does his best to stay informed on politics, tech, music, cultures, and social media.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? that damn redhead says: January 2, 2011 at 2:38 am [.] And if more folks did this, there would be fewer spammy DMs (or even @ replies)… which could, conceivably, lead to richer, actual , interactions. Is it simply to chit-chat? Read All About It!

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011. « Media Bullseye – A New Media and Communications Magazine says: January 5, 2011 at 11:12 am [.] It is a fabulous cause. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Allowing ourselves to write outside of the releases or pitches we craft gives us an outlet to experiment, practice and perfect. (Or Or as you said, almost perfect!)

Class 226

Class Blogosphere Blogger Creative Commons 226

The Way of the Web

AUGUST 9, 2010

In Demand’s case, it currently has deals with Google which are set to end in 2011. I’ve spent a long time working for media companies, and whatever you may believe about the media industry as a whole, I’ve seen an enormous amount of respect and faith from audiences for traditional media products.

Content 28

Content Adwords Adsense Advertising 28

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. I think even for large companies, people are starting to make decisions on the recommendations of their friends. Read All About It!

Class 211

Class Comments Eventful Conversation 211

Akamai Marketing

MARCH 29, 2011

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Kalin Dudley Posted March 18, 2011 at 7:10 PM Interesting, I will take a look and see if my issue was similar. Why is this important? That would be worth paying for!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011.

comScore 156

comScore Review Klout Marketing 156

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Its easy for a massive company to do this like a BP.

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? It doesnt help build any meaningful media relations if you keep pitching every single minutia from a clients company.

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Say Cheese, You’re An Ad! And if not, what’s the point? And, yes, I’m aware of the irony.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. Goats, not sheep. Has AT&T noticed you?

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

DECEMBER 2, 2010

When another person within a company will vouch for a candidate, it reduces some of the risk of an unknown hire. HAPPO Days Are Here Again | Waxing UnLyrical says: February 23, 2011 at 6:02 am [.] So often its a "who do you know" situation--and this makes sense. On cover letters: A cover letter that "creative" is taking a big risk.

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? It’s a name they feel comfortable being associated with. And now, with social media, we’re extending that quest to the social Web. Or with a person whose reputation is dodgy? Who even wants to talk to someone like that? Read All About It!

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Take it from Nick Lucido , a PR student, and a very smart one at that. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 258

Class Education Metrics Creative Commons 258

Kikolani

SEPTEMBER 25, 2012

What worked in 2011 may or may not be as effective in 2012. These are typically bad news unless you’re talking about a blogroll link with a highly relevant blog. As each year passes, blog marketing techniques evolve. Link Buying – Excluding directories, you should never purchase a link.

Questions 167

Questions Adsense Marketing SEO 167

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. First , you can’t get away from how pink, and by association breast cancer, rule October when it comes to causes and awareness. Read All About It!

Class 248

Class Avatar Cause marketing Postrank 248