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What's your social currency?

Akamai Marketing

640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Its easy to say “I want a Facebook page&# or “I’m opening a company Twitter account&# , but is that really where you should start? Million users on YouTube. Here’s the answer.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. Are you hoping to help along your SEO efforts? Then live it. Then measure it.You can use Google Analytics, PostRank or even (GASP!) As the famous Greek philosopher, Nike once said, “Just Do It&#. Why should your customers care?

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Social Media Complainers – your new BFF's

Akamai Marketing

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

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Tool Tuesday: SocialOomph

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 163
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Tool Tuesday: Qwitter

Akamai Marketing

Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. A new tool that is pretty cool in that it shows you people who unfriend you on Facebook (only on personal Facebook Pages, no Business Page functionality yet) is Better Facebook: [link] for business FB accounts… Thanks!

Tools 160
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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. Meanwhile users in the coveted 35-54 demographic decreased on both Facebook and Twitter, but only slightly and in practically statistically insignificant numbers.

comScore 156
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Review 142