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What is Good Engagement Rate?

Oktopost

Ask questions about the data that focus on company objectives. Matt has a passion to produce confident and profitable marketers, who in turn, create profitable companies. Since 1998, Matt has presented at thousands of companies, conferences and workshops. He has authored: Internet Marketing an Hour a Day (Wiley/Sybex) 2011.

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The History of Social Media in 33 Key Moments

Hootsuite

Friendster (2002) Launched in 2002, Friendster was originally going to be a dating site that would help set up people with friends in common. Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. After being sold off a few times, it’s currently rebranded as the dating app, Chat & Date.

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The Five Business Books That Shaped 2011

Twist Image

I'm also a bit of a business book geek, so in the spirit of the Holidays Season, year-end lists and "top 10 of 2011" linkbait posts, the world seems primed for. The 5 Business Books That Shaped 2011: Steve Jobs by Walter Isaacson ( Simon & Schuster - October 2011). What are you business book picks for 2011?

Startup 105
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Top 10 Public Relations Blunders of 2011

Bill Hartzer

Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. So, here is this year’s list, the top ten public relations blunders of 2011.

Banking 152
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How Appification Is Transforming The Internet

The Realtime Report

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data.

Mobile 111
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Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

As a student of American University from 2002 to 2006, I found politics a bit too vicious for my liking. Cain is considered by many to be a top-tier presidential candidate placing him in company with “front-runner” Mitt Romney and Texas Governor Rick Perry, the GOP’s southern representative in the race. Guest post by Daniel J.

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Is Twitter Advertising a Threat to PPC?

Convince & Convert

Google started implementing search engine ads in December of 1999, and by 2002 PPC had evolved into the major industry we know today. This commitment by Twitter to ad relevancy should alleviate some of the inevitable blowback from users about the company “selling out&# to advertisers. But does PPC now have a new competitor?