Pixlee

MARCH 5, 2019

Breckenridge Shows that Content Matters to Travelers. These paid ads were displayed across a variety of travel sites such as Travelocity and Trip Advisor. Diverse and authentic user-generated content (UGC) tells the best story the brand can to their audience, but it also enables them to adapt their brand message as conditions change.

Communities 70

Communities UGC Geotagging Real Estate 70

Later

JULY 15, 2020

The answers gave our team insight into our community’s stock photo knowledge, and we can use that feedback to help craft social media and blog post content around the topic. Putting together some presets/photo filter with the @windcollective team and we’re almost finished. Stay tuned for the drop in a few weeks! A post shared by CLE?

Instagram 78

Instagram UGC Travel Transportation 78

Sprout Social

JANUARY 3, 2017

CST to engage with Team Sprout and our broader Sprout Community. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. New Year, new trends!

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Ignite Social Media

JULY 18, 2017

Get a taste of life on the edge and see what else there is to explore with your FREE 2017 Outer Banks Travel Guide. Consider using influencers or UGC (User Generated Content) to show off your product or service all year round. Posted by Visit The Outer Banks on Sunday, March 12, 2017. Show Fans the Perks of your Product.

Activities 121

Activities Brands Banking UGC 121

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!

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Curation Feed Feedly UGC 68

Waxing UnLyrical

AUGUST 10, 2016

Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC).

Content 100

Content UGC Loyalty Hotels 100

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends.

UGC 59

UGC Brands Apparel Content 59

Hootsuite

MAY 18, 2023

travly.world Most Beautiful Places in Australia #nature #adventure #explore #traveling • @joaocajuda (IG) | @1amny (IG) | @Lola Hubner | @Michael Drake | @sailor.jay (IG) | @from.miles.away (IG) (DM us please for credits or removal ) ♬ Sail – AWOLNATION 3.

Video 112

Video HootSuite How To UGC 112

agora pulse

DECEMBER 13, 2018

User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019. Firstly, brands are busier than ever and UGC can really take some heat off their busy content teams.

Social Media 132

Social Media UGC Adwords Influencer 132

Later

NOVEMBER 13, 2019

To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . Instagram Aesthetic Trends #3: A Curated UGC Feed . And the easiest way to get on board with the UGC is with Later !

Instagram 85

Instagram Trends UGC Meme 85

Later

SEPTEMBER 28, 2020

This can be anything from an “Instagram vs. Reality” video, or a timelapse of you and your team working away before launch day. Sharing user-generated content (UGC) is an awesome way to involve your audience and fill up your content calendar! Learn all about UGC best practices here. View this post on Instagram.

Instagram 102

Instagram FAQ UGC YouTube 102

Pixlee

NOVEMBER 2, 2020

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. Domestic travel, and road trips, are appearing to make a small comeback as border restrictions remain uncertain.

Travel 56

Travel Brands Marketing Hotels 56

Social Media Strategies Summit

MAY 19, 2022

Packed full of quality visuals and links to interesting articles and other media, Tumblr is a content curator’s dream — particularly if you’re focused on trending topics that appeal to a younger audience , like fashion and travel. So it’s definitely in your best interests to incorporate UGC into your content curation plans.

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Social Media Content UGC Curation 264

Later

AUGUST 14, 2020

If travel content is your thing, Spencer Davis ’ feed ( @spencerdavisphoto ) is full of vibrant and captivating shots — from bustling cityscapes to breathtaking nature photography. A post shared by Nicole Mason (@neekmason) on Aug 11, 2020 at 4:28pm PDT. Discover her Stock Library here. View this post on Instagram.

Instagram 64

Instagram Library Fashion Feed 64

Sprout Social

JULY 18, 2023

New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Their social team is faced with the challenge of reaching distinct audiences—from global visitors to local residents.

Social Media 98

Social Media Brands Hotels Loyalty 98

Buffer Social

OCTOBER 27, 2016

According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. If you’re running your own event, or maybe a member of your team is giving a talk at an event, this is a golden opportunity to repost some content on Instagram.

Instagram 40

Instagram Content Hashtag Notification 40

Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! From fashion and travel, to homeware and pets, there’s a Pinterest board for every interest.

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Statistics Social Media Marketing Instagram 67

Later

OCTOBER 29, 2019

According to Techcrunch, who attended an Instagram whiteboard session with reporters, the Instagram team responded to many of the most common questions and conspiracy theories about how the algorithm and feed works. Take a look at how travel company G Adventures always uses relevant hashtags on their posts: .

Instagram 76

Instagram Hashtag Feed Feedly 76

Hootsuite

OCTOBER 19, 2023

Kulakinis taps into UGC View this post on Instagram A post shared by K U L A N I K I N I S (@kulanikinis) No budget for a Black Friday photoshoot? Kulakinis used this user-generated content (UGC) in a carousel post. Walden Watches created a clean and aesthetically pleasing post that showcases their Black Friday watch sale. No worries.

Examples 87

Examples Social Media Instagram UGC 87

Hootsuite

MAY 16, 2023

If the team at Starbucks didn’t do that, they’d miss out on some interesting conversations. Take the Irish leader of low-cost air travel, for example. Its social team has masterfully spun its bad reputation into a Stockholm Syndrome-like relationship with the very people that malign them online. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

AUGUST 19, 2020

What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. Since now is not the time to travel in BC, we're bringing its nature to you at home. Find the latest information and future travel inspiration at the link in our bio.

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Campaign Social Media Travel Hashtag 145

Later

JANUARY 30, 2019

A great example is @herschelsupply’s #welltravelled hashtag, which the brand created to connect like-minded users around their love of travel and travel photography. For example, Lululemon UK teamed up with running app Strava to create a 2019 New Year challenge to run 40k or 80k between January 2nd and 15th. Hoshinoya Fuji ?

Hashtag 111

Hashtag Instagram Travel Communities 111

Pixlee

APRIL 19, 2021

In the brand’s many user-generated content (UGC) contests, Breck’s encourages its customers to share photos of their gardens blooming from seeds they bought on the brand’s site. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content.

Social Media 58

Social Media UGC Hashtag Privacy 58

Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Equally, you could use this technique to introduce members of your team, or share photos from a volunteer activity that your company took part in. . Well, lots of pieces of UGC. .

Instagram 81

Instagram UGC Curation Apple 81

Pixlee

DECEMBER 30, 2020

I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team. I, officially, became the lead after a couple years and have now shifted over to the digital team as the digital marketing manager overseeing our website and e-commerce experience.

Features 52

Features Brands Influencer Travel 52

Sprout Social

AUGUST 21, 2018

Sharing User Generated Content (UGC). Stories represent a fantastic place to publish UGC if you don’t want it to dominate your main feed. To show their team some love, the brand has dedicated Highlights to celebrating their public service and community outreach. Influencers Stories.

Instagram 90

Instagram How To Hashtag Feed 90

agora pulse

FEBRUARY 2, 2021

Travel 45%. This will depend on whether you have physical products to display, events to attend, a large team, a physical location, or clients you can feature. Example: Contentworks Agency IG is predominantly photos of our team, clients, partners, and events. If you use Canva, you can save these in teams. Music (44%.

Instagram 144

Instagram Strategy Guidelines How To 144

Later

OCTOBER 16, 2020

Strategy sessions are integral to the success of your virtual conference and will set the foundation for your team to build upon. When building the visual identity for LaterCon, our creative team kept Later’s brand values and target audience in mind while exploring different design styles, fonts, colors, and more.

Conference 82

Conference Instagram Hosting Eventful 82

Sprout Social

MARCH 27, 2023

And the campaign doesn’t end when your team hits “publish.” Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. So, tapping into UGC is a win-win-win. How does your brand help overcome them?

Campaign 131

Campaign Social Media UGC Metrics 131

Keyhole.co

APRIL 24, 2023

Your participants interact with your business in a fun and engaging way while you get access to user-generated (UGC) content that you can later use for future marketing campaigns. Teaming up with other companies to co-host a contest or giveaway is a bulletproof method to drive participation.

Social Media 52

Social Media How To Campaign ROI 52

Later

JULY 10, 2019

Keeping all of your photos, videos, and Instagram content organized can be a major challenge for businesses — especially if you have multiple team members creating and collecting content for your account. . Later’s Media Library also makes it super easy to manage your Instagram content as a team! But that’s not all!

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Organization Instagram Content Tips 46

Later

JULY 25, 2019

And I can’t get anything (like actually, ANYTHING ) done when I’m traveling, whiiiiich means I’ll be at home in NYC until the very end of September. ????????? I’ve been so used to traveling constantly that staying put for two entire months feels really, really weird. ????????? And photo-wise: Old travel photos? Let me know!

Instagram 86

Instagram Hashtag Engagement Feed 86

Pixlee

MARCH 13, 2020

The growth of social media has made a major difference in how people make travel decisions. For example, consumers may come across new travel destinations by browsing their social media feeds. We are also seeing an increasing number of younger travelers who base their travel decisions on how “insta-worthy” a destination is.

Travel 55

Travel Hotels Social Media Tourism 55

agora pulse

JULY 16, 2019

Will it be using your products or is it a member of your team? HONY started in NYC but has since traveled around the globe highlighting the plight of refugees and those living in difficult circumstances. UGC is a powerful storytelling technique as it means recruiting your customers to tell their own stories. Find out later!”

Social Media 110

Social Media Brands Hashtag Meme 110

Hootsuite

SEPTEMBER 8, 2020

A style guide for social media ensures all the team members who talk and write about your brand do so in a consistent way that supports your brand image and goals. Involve team members in the discussion as you develop your inclusive language guidelines. Or do you attribute your social posts to individual team members?

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Template Templates Social Media Guidelines 145

Later

APRIL 14, 2019

For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette. Let’s say that you run a travel brand and often post photos of beautiful locations around the world. Social Media Scheduling Tip #3: Optimize Your Content Calendar for Maximum Engagement.

Social Media 47

Social Media Tips Hashtag Instagram 47