Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

NOVEMBER 15, 2010

Put another way, if you believe this study, that means more than 80% of release headlines are not optimized. Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. What do you think is going on here?

News 274

News Google SEO Postrank 274

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# Also check out Olivier Blanchard’s excellent post and presentation on social media ROI for associations & non-profits.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. Why: you could let social media say “boo&# to you.

Postrank 129

Postrank Tourism Blogroll Creative Commons 129

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. Sign out Leave your comment here.

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

Though he mostly blogs about woodworking, he actually works in social media. PR and the power of ideas , from Richard Bailey’s PR Studies. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help?

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. An hour of tweeting dangerously , from Richard Bailey’s PR Studies. Just getting stuff done on the Intranet , from Kilobox Communiqué. Why: Grand plans are all very well. Regardless, thanks for visiting!

Class 105

Class Postrank SEO Flickr 105

Waxing UnLyrical

FEBRUARY 5, 2011

From a study that he did (emphasis mine): A study by Feinberg suggests that even if people watch the commercials, they have a limited impact on longer-term memory. Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Read All About It!

Class 124

Class Postrank Comments Tourism 124

Kikolani

JUNE 15, 2010

In the last few months, I have had the privilege of becoming a regular contributor on several multi-author blogs such as Search Engine Journal , Famous Bloggers , Social Media Examiner , Search Engine Watch , and Stay on Search. For example, you could include: Site. Subscriber. StumbleUpon*. Delicious*. Technorati**.

Collaboration 148

Collaboration Groups Groups OpenID 148

Waxing UnLyrical

NOVEMBER 23, 2010

Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art. And eMarketer recently highlighted a study that said about 75% of the bloggers/tweeters they interviewed were looking to monetize their blogs/tweets. Cheesier [.]

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Get Shareaholic test Filed under Public Relations , Shanan Sorochynski , Social Media | Tags: blogging , higher ed , post-secondary , Social Media , university | Comments (13) Site settings comment help?

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 11, 2010

This post reminds me so much of my fathers tales of his army days, and I take this moment to salute your Dadu for the values he carried throughout his life, and which he instilled a little bit in ALL of us, those of us who have been lucky enough to study under your mum. Rest in peace, Sir! Sagnik Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 264

Class Comments Transportation Twitter 264

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) What’s your social currency? Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Or are you looking for lists of commonly mentioned words in the media? Seth received a B.A.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. how to talk, write and deal with your social media world. analytics, PostRank, Twitter, social bookmarking websites, and so on. To be honest, this is where a lot of agency and marketing types finish.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

NOVEMBER 20, 2010

Sean: Angela Sinickas is a treasure trove of case studies. How can you not grasp the importance of measuring numbers that matter instead of numbers that make you look good? What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? And some wine. Read All About It! Liked what you saw?

Conference 179

Conference Postrank Tourism WordPress 179

Kikolani

JUNE 28, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. Social Media / Social Networking.

Marketing 119

Marketing Postrank eBook RSS 119

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 1, 2010

It’s with the latter in mind that we were delighted to establish a partnership in October with NYU’s School of Continuing and Professional Studies that will enable cooperation between PRSA, NYU, its students and the professional on a number of vital initiatives. It is that measurement really isnt taught. link] @shonali 's [.]

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

SEPTEMBER 27, 2010

Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? I’m a taxidermist by trade [SB: possible hoax alert!] , specializing in small mammals (chipmunks, voles, the odd woodchuck), and I’m studying to become a professional shepherd.

Wireless 185

Wireless Class Feed Feedly 185