Waxing UnLyrical

OCTOBER 1, 2010

When I asked what folks would like to see more of in future chats, “real&# cast studies was a common theme. Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks.

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Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

AUGUST 27, 2010

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. To use the old saying – the ROI on these sorts of ROI efforts is not good. Read All About It!

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ROI Postrank Tourism Blogroll 169

Jason Yormark

AUGUST 30, 2009

Whatever Socialnomics may lack in tactics and strategy, it more then makes up for in these extremely useful stories, case studies and examples of how social media has taken the world by storm. If you want to harness the power of social media for your business, read Socialnomics.

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Review Case Study Postrank Study 209

Waxing UnLyrical

JANUARY 2, 2011

My books of the year , from Richard Bailey’s PR Studies. Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. Why: smart stuff mixed with commonsense. Why: great reading material for your professional library and/or iPad/Kindle. Read All About It!

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

OCTOBER 31, 2010

The Halloween theory of social media , from Richard Bailey’s PR Studies. How to celebrate Halloween social media style , from New Media Strategies. Why: pure fun. Though it might be lost on the kids coming to collect their candy. Why: you could let social media say “boo&# to you. Up to you. Read All About It!

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Postrank Tourism Blogroll Creative Commons 129

Waxing UnLyrical

OCTOBER 22, 2010

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. This was not just because I’ve known Priya for a while and long admired her smarts and tenacity. Theory is all very well, they (you) said. What about real-life examples? Read All About It!

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

PR and the power of ideas , from Richard Bailey’s PR Studies. Why: other than the fact that my car is giving me so much trouble I’m about ready to pack it in, I think this is brilliant in terms of strategy and negotiation. Why: I do think you start with the idea … and PR is no different. Do you have hidden gems to share?

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 28, 2010

An hour of tweeting dangerously , from Richard Bailey’s PR Studies. Just getting stuff done on the Intranet , from Kilobox Communiqué. Why: Grand plans are all very well. Sometimes you just need to help people get simple tasks done. Why: This is a question teachers are always being asked (and asking themselves). Read All About It!

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Class Postrank SEO Flickr 105

Waxing UnLyrical

FEBRUARY 5, 2011

From a study that he did (emphasis mine): A study by Feinberg suggests that even if people watch the commercials, they have a limited impact on longer-term memory. Sure, it’ll be seen by millions of people, but who knows if they have any impact and actually propel people to use those services/buy those products?

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Class Postrank Comments Tourism 124

Kikolani

JUNE 15, 2010

A case study PDF on which posts do the best every month so that contributors know what topics do well on your site. Creating a list that shows where members can do one of these three things for your site will make it easier for them to go in and help your site quickly and easily. For example, you could include: Site. Subscriber. StumbleUpon*.

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Collaboration Groups Groups OpenID 148

Waxing UnLyrical

NOVEMBER 23, 2010

And eMarketer recently highlighted a study that said about 75% of the bloggers/tweeters they interviewed were looking to monetize their blogs/tweets. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. We do not live in said ideal world. Read All About It!

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Class Blogger Issues Review 184

Waxing UnLyrical

JANUARY 13, 2011

Mark as read Approve comment Wow, this is a really great case study, Shanan. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Id love to see the QR code posters. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 11, 2010

This post reminds me so much of my fathers tales of his army days, and I take this moment to salute your Dadu for the values he carried throughout his life, and which he instilled a little bit in ALL of us, those of us who have been lucky enough to study under your mum. Rest in peace, Sir! Sagnik Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Comments Transportation Twitter 264

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. analytics, PostRank, Twitter, social bookmarking websites, and so on. What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too.

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Blogger Brands Survey Cost 42

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Determine what the benefits to blogging will be. Are you trying to create community? Are you hoping to help along your SEO efforts? Then live it. your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own.

Press Release 238

Press Release Technorati Klout Metrics 238

Viper Chill

MARCH 1, 2010

Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive. Google Trends I rarely build new sites these days (I buy profitable ones, instead) but my most recent was in December, with my $1m case study. Black on white is quite a sharp contrast.

Resources 77

Resources Netvibes Marketing Delicious 77

Waxing UnLyrical

NOVEMBER 20, 2010

Sean: Angela Sinickas is a treasure trove of case studies. How can you not grasp the importance of measuring numbers that matter instead of numbers that make you look good? What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? Read All About It!

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Conference Postrank Tourism WordPress 179

Waxing UnLyrical

NOVEMBER 18, 2010

Prior to joining Beyond, Seth worked as a statistician at the University of Pittsburgh Medical Center and University of California at San Francisco, conducting statistical analyses for Phase III clinical trials and acting as the lead statistician for numerous research studies. Seth received a B.A. in psychology from Reed College, an M.A.

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Crimson Hexagon Sentiment Analysis Sample 200

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. 100 Conversion Optimization Case Studies – If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. This Week on Kikolani.

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Marketing Postrank eBook RSS 119

Waxing UnLyrical

NOVEMBER 24, 2010

There are a number of case studies that I recommend taking a peek at on the 1000heads Slideshare profile , but two in particular stood out to me. Case study #2: STA Travel The other case study that I found interesting was focused on bringing offline advocates online for major travel brand STA Travel. – and 14.9%

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 1, 2010

It’s with the latter in mind that we were delighted to establish a partnership in October with NYU’s School of Continuing and Professional Studies that will enable cooperation between PRSA, NYU, its students and the professional on a number of vital initiatives. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m a taxidermist by trade [SB: possible hoax alert!] , specializing in small mammals (chipmunks, voles, the odd woodchuck), and I’m studying to become a professional shepherd. What do you “really&# do? Goats, not sheep. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Wireless 185

Wireless Class Feed Feedly 185

Convince & Convert

MARCH 3, 2010

and Postrank, and Tweetmeme and Topsy and Facebook Insights and about 1,000 other tools you can use to precisely measure social media success, there is literally no excuse to not ALWAYS BE TESTING. I'd love to write up a case study on you guys when you're ready. There’s an optimal time of day and day of week to tweet.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. Congrats and thanks again for using Lijit. (If I’m tara [at] lijit [dot] com.)

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Social Media B2B Strategy Consultant 147