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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

And how do we make a greater impact without burning out our teams? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

Team 105
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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. You can also add new assets to the library on the mobile app.

Mobile 134
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The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)

Hootsuite

Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. How to upload YouTube Shorts on mobile (Android & iPhone) The process for uploading YouTube Shorts on mobile is the same for Android and iPhone. FAQs about uploading YouTube Shorts How do you upload Shorts to YouTube Mobile?

Mobile 91
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16 of the Best TikTok Tools to Improve Your Marketing

Hootsuite

Do you have a trusted box of TikTok tools? The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. TikTok scheduling tools. You just need to use TikTok on your desktop to do it, as you can’t access this feature on the mobile app. TikTok Analytics.

Tools 111
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Why social media teams will be at the center of conversational commerce

Sprout Social

In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging.

Team 139
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149