Ignite Social Media

MARCH 8, 2019

People scroll through feeds the height of the Statue of Liberty and are bombarded with thousands of marketing messages a day. With this much noise in the social space, marketers have almost no time to capture the attention of their audiences, so it’s important to meet people where they are in their busy feeds. Keep it short.

Mobile 123

Mobile Video Real Estate Feed 123

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Video 132

Video Social Media Wireless Marketing 132

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Social Media Strategies Summit

FEBRUARY 9, 2023

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan. But how does it work in practice?

Social Media 200

Social Media Energy How To Tweetdeck 200

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. Social Media Scheduling Tools.

Team 219

Team Tools Social Media HootSuite 219

Hootsuite

NOVEMBER 21, 2023

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. Under Create , select YouTube video. If your video is longer than 60 seconds, it’ll end up on your channel instead.

Mobile 90

Mobile YouTube Remix HootSuite 90

The Realtime Report

MAY 5, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook. Any social media updates that we missed? Let us know in the comments below.

Mobile 172

Mobile News Social Media Video 172

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Trend #1: Focus on Generation Z.

Platform 271

Platform Social Media Influencer Trends 271

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221

Content Marketing Loyalty Collaboration 221

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. YouTube is a website and app that allows its users to create, share, and watch videos. YouTube is known for the sheer number of videos you can find there, on just about any topic you can think of. Is YouTube Facing Challenges As A Social Network?

YouTube 204

YouTube Strategy Automotive Marketing 204

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

Social Media 178

Social Media Marketing Hubspot Trends 178

Ignite Social Media

DECEMBER 14, 2020

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.

Social Media 203

Social Media Influencer Instagram API 203

Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey , nearly half of all digital ad dollars are spent on video. . Facebook video specs.

Video 144

Video Social Media Resources YouTube 144

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. mobile video ad engagement declines with excessive ad frequency.

Mobile 177

Mobile Study Video Press Release 177

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Social Media Strategies Summit

JUNE 7, 2019

For years, marketing experts have been discussing the importance of video in content marketing. One year ago, Facebook’s Mark Zuckerberg said that the future of the platform was video. One year ago, Facebook’s Mark Zuckerberg said that the future of the platform was video. So where is video headed in 2019?

Trends 147

Trends Video Hubspot Marketing 147

Ignite Social Media

DECEMBER 19, 2018

Wondering how to engage your social media audience and make them stop in their feed to view your content? Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. So, how to do you create engaging video content?

Video 145

Video Social Media Strategy Case Study 145

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

Influencer 96

Influencer Campaign Video Instagram 96

Hootsuite

FEBRUARY 10, 2020

The right social media apps will save you time, help you create better content, and connect with the right audience. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The 4 most essential social media apps. They are: Facebook.

Social Media 145

Social Media HootSuite Marketing Apple 145

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Hootsuite

JANUARY 29, 2024

Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. Here’s everything you need to know about hooks, plus examples from the folks who do it best and the ultimate thumb-stopping social media hook hack (spoilers: it’s Owlywriter AI). See what we did there?

Examples 107

Examples Social Media HootSuite Instagram 107

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. Community Tab.

YouTube 154

YouTube Social Media Notification Film 154

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach.

Social Media 119

Social Media Brands Marketing Meme 119

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. YouTube video thumbnail and video: 1280 x 720px.

Social Media 144

Social Media Guidelines B2B Embedding 144

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. Table of contents.

Statistics 145

Statistics Social Media Marketing YouTube 145

Hootsuite

AUGUST 4, 2020

You’re scrolling through your Instagram feed when an interesting video appears. Watch the video on silent and hope it’s still good. Luckily, you’ll be able to watch it with no issues at all if it’s a good silent video. Silent videos: What they are and why brands should care. Either way, you don’t want to disturb them.

Video 144

Video Social Media How To HootSuite 144

Social Media Strategies Summit

DECEMBER 20, 2023

Social media is visual media. Even less ostensibly “aesthetic” social platforms are increasingly dominated by visual elements. Even less ostensibly “aesthetic” social platforms are increasingly dominated by visual elements. Which of these elements are easily translatable to social media?

Brands 230

Brands Tips Template Templates 230

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Could LinkedIn members be lured by video game ads?

Social Media 145

Social Media Marketing YouTube LinkedIn 145

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Buffer Social

JULY 10, 2023

When it comes to social media management tools, choosing the right one for your accounts can be a challenge. Most social media marketers looking to run an active social media account will want to schedule more than 100 posts. The limited Tailwind plan might make marketers look elsewhere.

Comparison 71

Comparison Social Media Marketing YouTube 71

The Realtime Report

FEBRUARY 20, 2024

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? Internet protocol (IP) video could play a critical role in not only optimizing workflows and keeping down OPEX, but also creating new offerings for broadcasters to distinguish themselves and compete with new media providers.

Industry 91

Industry Video Sports Compete 91

BeingOptimist

OCTOBER 22, 2021

Intro: Videos aren’t only a way of showing your content but also using them to educate your audience. With the rise of social media platforms like TikTok, Instagram, and Facebook videos, videos have become the primary source of potentially driving more sales and traffic to your site. What is Video Marketing?

Software 98

Software Video Strategy Marketing 98

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. a video-first offering can be. But why is video content so important for brands? And in this new world of social media, video content reigns supreme.

Video 100

Video Social Media Brands Instagram 100

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

Advertising 187

Advertising Social Media Tips B2B 187