Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. What is competitive monitoring? Why is competitive monitoring important? You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Social Media Strategies Summit

MARCH 6, 2024

If your demographic analysis revealed that your target audience skews female and Millennial, there’s a decent chance they use Pinterest — and they probably love Instagram Reels. Read more: How to Run a Social Media Competitive Analysis 7. Maybe you’d generate more traffic if you switched focus to Instagram and TikTok.

Social Media 213

Social Media How To Survey Analytics 213

Pam Moore

APRIL 2, 2024

As businesses strive to stay ahead of the curve and outpace the competition, the integration of artificial intelligence (AI) has emerged as a groundbreaking innovation with transformative potential. AI enables marketers to harness vast amounts of data, automate processes, and gain valuable insights to enable data driven decisions.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. It’s only natural that it might cause some analysis paralysis.

How To 99

How To Sentiment Template Templates 99

Ignite Social Media

JULY 24, 2023

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. It includes an analysis of your profile, audience, competition, and more. With your own content, it can also be insightful to look at click data. How do you do target audience analysis?

Social Media 148

Social Media Analysis How To Syndication 148

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Data analysis Now that you have all this big, powerful data, you’ll want to make sense of it.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sherrilynne Starkie

JANUARY 29, 2018

This is because it’s essential to be able to take data and turn it into actionable insight. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A social media consultant brings other aptitudes to the analysis piece too. An audit will include audience analysis. contact-form].

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. These valuable insights empower employees to make better decisions that improve the overall customer experience and satisfaction.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

Sentiment 111

Sentiment How To Analysis Review 111

Oktopost

APRIL 11, 2022

You have to be able to monitor and understand what your competition is doing to stay one step ahead. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

AUGUST 5, 2020

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. .

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis? Why should brands carry out review analysis?

Review 128

Review Brands How To Analysis 128

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Social listening is a simple-to-use and highly effective technique for competitor analysis. In this blog, we’ll explore the concept of social listening and explain how you can use it to gain key insights into your competitors. 4 Benefits of social listening for competitive analysis 1.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 16, 2024

You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. YouTube competitor analysis evaluates your competitors’ general presence on YouTube and specific performance indicators. You’ll see why in a moment.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Hootsuite Insights powered by Brandwatch Insights takes social listening to a deeper level. You can also gain insights into social sentiment.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

MARCH 6, 2024

This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter? Look, all those spreadsheets full of data in Excel are fantastic.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

APRIL 2, 2024

With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. Sentiment analysis This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Keyhole.co

MARCH 20, 2024

Social listening essentially lets you do market research and competitor analysis all through the help of one tool, which can save you time and allow you to optimize your overall B2B marketing strategy according to what your audience wants to see. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

NOVEMBER 16, 2023

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

MARCH 18, 2024

This lack of excessive oversight or bureaucracy enabled Dave to be nimble and make decisions rapidly based on insights from the frontlines. ” Adopt a Competitive, Fan-First Mindset You’d probably expect a competitive fire from the director of social media for one of the most intense college basketball programs.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

MARCH 28, 2024

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. LinkedIn hashtag analytics reveal how popular specific hashtags are on the platform and how they impact content performance.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Keyhole.co

JANUARY 17, 2024

Understanding social listening At its core, social listening is a strategic approach to monitoring and analyzing digital and online conversations on different social media platforms to get useful insights into customer sentiments, trends, and discussions related to a brand, industry, or specific topics.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MARCH 11, 2024

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. When are they most active?

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

AUGUST 28, 2023

For businesses, these investments mean faster, better decisions and a competitive advantage. Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement.

Team 88

Team Tools Marketing Hubspot 88

Social Media Network Marketing

FEBRUARY 29, 2024

Harness Analytical Insights : Leverage Instagram Insights and analytics tools to decipher what content resonates best with your audience and refine your strategy accordingly. ?? InfluencerMarketing #PartnershipGoals #InstaInfluencers 7. DataDrivenDecisions #PerformanceTracking #InstaAnalytics 8.

Instagram 56

Instagram Hashtag Curation Authentication 56

Sprout Social

OCTOBER 19, 2023

This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis. For example, many free tools are able to highlight mentions but don’t provide in-depth sentiment analysis.

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis.

Tools 84

Tools Sentiment Hubspot Price 84

Unmetric

JUNE 25, 2019

Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales. Unmetric’s Competitive Intelligence. You get insights on the reach and impression of your Instagram stories to see how people engage with them.

Analytics 130

Analytics Instagram Tools Metrics 130