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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. The support information on the Google Developers site covers the main opportunities. Syndication and Sponsored Content. Syndication is an important audience development and traffic driving tool for publishers.

SEO 100
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Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? The concept of syndication isn’t unique to web content marketing. The concept of syndication isn’t unique to web content marketing.

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Introducing Social Media Informers

Ari Herzog

Joining Janet Fouts , Kyle Lacy , Alex Blom , Dave Fleet , Joel Postman , Damian Davila , Jennifer Jones , and others, you can add “social media informer&# to my bio the next time you introduce me. That is, my and their blog content are now syndicated and aggregated on a new online community that informs you about social media.

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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. SEO doesn’t produce immediate results, but is crucial over the long term. Syndication is also helpful. Every blogger wants more traffic. How to get it?

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Link Building Tactics for Publishers

Adam Sherk

For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs.