Laurel Papworth

FEBRUARY 14, 2011

The challenge is, I don’t think even NAB understand how deep this campaign will go, it could change the face of marketing for some time to come. But siding with the customer against their own industry was the smartest move they made. Australia: Social Media Marketing Job at Commonwealth Bank (3). No Confirmation Offered.

Social Media 101

Social Media Banking Virtual World Technorati 101

Laurel Papworth

MARCH 17, 2010

As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues.

CSR 65

CSR Eventful Social Media Forums 65

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. These include, but are not limited to, the following: Extended reality (ER) – another umbrella term encompassing virtual reality (VR), augmented reality (AR) and mixed reality (MR).

Brands 115

Brands Avatar Fashion Virtual World 115

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

agora pulse

OCTOBER 27, 2020

Virtual expo with booths, auditorium, and chat rooms. As the creative director of a marketing agency, Contentworks, I’ve attended plenty of virtual events over the past year. And now I’m sharing how to take advantage of attendance of any virtual event. Virtual Event Stats 2020. billion market cap.

Eventful 153

Eventful How To Conference Hosting 153

Twist Image

APRIL 13, 2017

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today.

API 55

API Strategy Microsoft Virtual World 55

Twist Image

APRIL 13, 2017

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today.

API 45

API Strategy Microsoft Virtual World 45

Kikolani

NOVEMBER 29, 2010

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Social Media Network Marketing

OCTOBER 14, 2011

Twenty years back having your Business and Brand in the virtual world was not a very digestible thought. Unfortunately a lot of mishaps took place and the online world was seen with a lot of suspicion. While all this was going on the mobile industry was well into a developed stage. People had started with the dot com [.com].

Forums 94

Forums Social Media Banking Virtual World 94

The Way of the Web

DECEMBER 15, 2011

The access to information and entertainment has had a massive effect on media and entertainment industries, whether through legitimate ways to access content or piracy. And we’ve also seen new tools and changes in collaboration, business practices, marketing, freelancing, crowdsourcing and much more.

Trends 46

Trends Virtual World Cost Applications 46

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. The source of the defamation seems to come from four types of online information purveyors: Weblogs, industry forums or boards, and commercial Web sites. That is not cyberbullying.

Case Study 104

Case Study Study Blogger Communities 104

Laurel Papworth

AUGUST 1, 2010

So we use real money (which is itself virtual medium of exchange) to achieve frequent flyer points and loyalty card points (also virtual) which we then swap for Facebook Credit to buy virtual items in virtual worlds. Facebook for Market Intelligence/ customer reward. The mind boggles. Related posts.

Facebook 105

Facebook Virtual World Foursquare Banking 105