Real investments in virtual worlds continue

The Way of the Web

Don’t forget back in 2004, David Storey paid $26,500 in Entropia , then Jon Jacobs invested $100,000 in a virtual space station in Entropia in November 2005, and of course Anshe Chung became a millionaire via Second Life in 2006.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system.

Online Marketing 101 for Entrepreneurs

Idaconcpts

When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. You simply need to get your business into the online discussion world with a few key strategies.

Digital Signages as a Tool of Omni-Channel Marketing

Social Media Marketing

It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. These tendencies led to an active development of omnichannel marketing.

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Thank you and some free books for Christmas reading

The Way of the Web

Virtual Justice’ by Greg Lastowka. Blogging books ebooks free books gaming hacking inspiration marketing open source pdf Virtual Worlds WritingIt’s the season of goodwill, so it seems a perfect time to say thank you to everyone that’s visited my blog, followed or message me on social networks, or kindly referred me to potential new clients.

3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands. 2) Social Virtual Reality with Facebook Spaces.

Social Media Hybrid Marketing

Diva Marketing Blog

The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. Let's call this - Social Media Hybrid Marketing. 4 Social Media Hybrid Marketing Tactics 1.

6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality! The increasing use of the Internet of Things has resulted in so many changes in the way we live our lives and interact with our physical world. Social media helps in bringing people closer, whereas virtual reality takes a person away from the real world and immerses them in their solitary world.

5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Forget Traditional, Think Internet-ional: Why Starting Business Online Is Good

The Realtime Report

The world of business is booming. As we tread valiantly through the jungle of markets fueled by capitalism, we witness a surge in new privately-owned businesses everywhere we look. Years ago, the idea of doing business in a virtual world was inconceivable.

Putting in place a Virtual Events strategy

Buzz Marketing for Technology

If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events – but I was never truly enamored with Second Life and was not in favor of it for business from the start (must have been that scary looking penguin that tried to strike up a conversation with me) All that aside – I encounter a virtual world from the moment I step foot into my house with my two boys being avid RuneScape players.

Match Makers go Social by Breaking Stereotypes

Waxing UnLyrical

The #BreakingStereotypes campaign gained a lot of attention in the virtual world. Ancita Satija Guest Posts Marketing Social Media Twitter #BreakingStereotypes arranged marriage matchmaking TrulyMadly

Why Social Success is No Accident

Convince & Convert

Never forget that in almost every case, people experience your company in the “real world&# first, and then decide whether (or how much) to interact with you in the virtual world. Why the dream of social media marketing is over (LEADS Explorer).

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Jack Myers On The Future Of Men - This Week's Six Pixels Podcast

Twist Image

He's the founder of Media Village and has written many books (including Virtual Worlds , Reconnecting With Customers , Adbashing and Hooked Up ). It's an important read, and an important conversation to have (no matter how uncomfortable the topic is in a world where women's equality, racial equality and more are still - sadly - issues that need to be resolved). digital marketing. digital marketing agency. digital marketing blog. marketing.

Six Links Worthy Of Your Attention #347

Twist Image

Experimental composer John Cage 's 4'33 " is one one of the world's most famous abstract music pieces. Robot Cars Can Teach Themselves How to Drive in Virtual Worlds - SingularityHub. Put these cars into virtual worlds and let them run in there until they get it right.

From Promoted Pins to Social Profiles on Google: What’s New in Social Media

SocialFish

Calls-to-action are the marketer’s sidekick. In 2014, Pinterest made its foray into the advertising world with a beta test of Promoted Pins.

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Nonprofit Webinar Series – Social Fundraising

Janet Fouts

Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world.

The Greatest Glory. The Internet.

Twist Image

He's done everything from feature films like Bad Lieutenant , to short films to - my personal favourite - the world of documentaries. Lo And Behold - Reveries of the Connected World is now playing at a theatre near you. connected world. digital marketing. marketing.

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There’s A Natural Need For Approval On Social Media, Here’s How to Utilize It For Your Strategy

Stay N' Alive

Which is why those of us who market on social media need to learn how to utilize it! In today’s virtual world, the first thing customers do when hearing about a new product is plug it into a search engine and see if others approve of it as well. Word-of-mouth-marketing will always be more trusted than any other. Humans have a natural need for approval, and this is most evident on social media.

Change is Never Linear

Buzz Marketing for Technology

Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Forum. Take Virtual worlds – ex Habitat vs Second Life – took 35 or more companies that tried virtual world between when habitat started and second life started to make it work.

Offerpal Launches Offerpal Tasks to Earn Virtual Currency

Bill Hartzer

Offerpal Media has launched “Offerpal Tasks,&# a new way you can earn virtual currency to use in online games and social networks. You can earn virtual currency through Offerpal Tasks by completing easy online tasks through Amazon Mechanical Turk.

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona.

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Why Facebook Timeline Ads Suck

Waxing UnLyrical

I am concerned, quite concerned, that these ads might ruin my life and bring about an end to the world. In my grief I discover the secret to cold fusion and use my unlimited power to attempt to take over the world. Guest post by Brian Meeks.

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. To contribute: IBM—as a business, as an innovator and as a corporate citizen—makes important contributions to the world, to the future of business and technology, and to public dialogue on a broad range of societal issues. This includes forms of online publishing and discussion, including blogs, wikis, file-sharing, user-generated video and audio, virtual worlds * and social networks.

‘Fourth Transformation’ book: Brace for impact

Socialmedia.biz

” He encouraged us to go out and try on a HoloLens , or Magic Leap glass (still in development), to get a sense of this new world, because just describing it doesn’t do it justice. Mixed reality’: Merging the real & virtual worlds.

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Six Links Worthy Of Your Attention #342

Twist Image

Ubiquitous sensing, backed by AI that works on behalf of consumers rather than on them, and a merging of physical and virtual worlds. World War Three, By Mistake - The New Yorker. "I digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In fact, the problem is expanding to all corners of the social media world. They understand that the boundaries of the “human world&# have not disappeared in the virtual world.

When Twitter Gave Me Howler Monkey Angst

Waxing UnLyrical

I considered all sorts of examples that could illustrate why this DM was worse than a marketing plan based upon offending 80% of the population, just so the remaining 20% would feel special. [Ed: I'm on vacation. Here's the fourth of a week's worth of guest posts.].

Virtual Personal Space | Almost Savvy

Almost Savvy

Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&#

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8 ways to deal with negative comments in online communities

Laurel Papworth

PS: Your marketing intern may not have that skill! So we ran (in the virtual world) an Olympics for them and they shut up about the logo change. How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them?

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

And what is free stuff anyway – marketing? Virtual worlds that use Freemium models continue to grow – for example, Second Life every month increases it’s number of concurrent users, number of transactions, number of Lindex (Linden Dollars to US dollars) exchanges.

Barack Obama pushes the button on his first tweet…

The Way of the Web

Social Media: NAB Break Up Letter

Laurel Papworth

Does NAB dissing the opposition make the world a better place? The challenge is, I don’t think even NAB understand how deep this campaign will go, it could change the face of marketing for some time to come. Australia: Social Media Marketing Job at Commonwealth Bank (3).

Telstra NBN – Goodbye copper networks

Laurel Papworth

Meanwhile I predict a glut in the copper jewellry market. So, dear digital natives, you can f**k off, with your “you don’t understand our world&# prattle. Virtual Worlds: My Second Life… (0).

Age of Conversation 1, 2 And Get Ready For 3!

Diva Marketing Blog

This tale begins with two friends from opposite ends of the world who met in the virtual world of blogs. a book about the new conversations that were changing the fabric of marketing. I'd like to tell you a story. Social media is all about the stories. One was from the middle of America and the other from down under in Australia. Drew McLellan and Gavin Heaton had a wild idea to crowd source author.

Blogging Between Hot Flashes

Almost Savvy

I also hear many in the younger crowd dismissing the desire and capacity of older generations to venture into the virtual world. While I frequently speak about the virtual world, blogging is completely new to me.

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Blogging Between Hot Flashes

Almost Savvy

I also hear many in the younger crowd dismissing the desire and capacity of older generations to venture into the virtual world. While I frequently speak about the virtual world, blogging is completely new to me.

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The time is right for pervasive social gaming

The Way of the Web

Then we have mobile devices, most notably the iPhone, which opens up a gaming app world previously inaccessible to those embarrassed to be seen in public with a Nintendo DSi or Sony PSP.

Event: Customer Service Call Centres and Social Media

Laurel Papworth

As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues. Guest speakers: Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and forums for 20 years.

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