Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. After all, it can be chaotic.

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Social Media Management Social Media Tips Content 187

Convince & Convert

DECEMBER 5, 2017

Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag.

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Social Media Marketing Team Upcoming 208

Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. With the right template (and with the help of a social media management tool ), you set every campaign up for success.

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Template Templates Campaign Social Media 128

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

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Social Media Engagement Strategy Hashtag 132

Ignite Social Media

FEBRUARY 9, 2021

Whether you were watching for the commercials, the halftime show, or the actual football game, there was a lot to talk about, and as usual, people flocked to social media to share their thoughts and opinions. Within this post, we’re breaking down some of the notable social media trends from this year’s event.

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Trends Social Media Health Care Eventful 85

Sprout Social

APRIL 30, 2017

Whether we’re talking about social team collaboration , employee advocacy programs or “social media savagery,” you can expect to learn and network with industry professionals. Wednesday, May 3: Collaborating With Multiple Social Team Members. That’s why brands are utilizing hashtags.

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Upcoming Yahoo Apple Collaboration 77

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Your social media report can also help you look forward and plan ahead.

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Report Data Social Media Content 121

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Social Media Metrics Data Team 143

Convince & Convert

JULY 14, 2021

Create a calendar of all upcoming (smaller) holidays and other notable days that can somehow relate to your business. Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better. It is also a good idea to publicize that calendar on your site.

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Instagram Strategy Marketing Upcoming 217

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

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Social Media Notification Social Media Management Metrics 93

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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Influencer Travel Retail UGC 130

The Realtime Report

AUGUST 4, 2014

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook. Any social media updates that we missed? Let us know in the comments below.

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Foursquare News Instagram Social Media 177

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? However, if you’re leading the team, it’s important to understand this marketing puzzle. It’s how your team engages with fans. The answer isn’t simple. Click To Tweet.

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UGC Social Media Content Hashtag 110

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

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Social Media How To Hosting Hashtag 111

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

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Social Media Authentication UGC Communities 96

Sprout Social

JANUARY 3, 2017

Simply follow the hashtag every Wednesday from 2—3 p.m. CST to engage with Team Sprout and our broader Sprout Community. January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming.

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Upcoming Social CRM Tourism Travel 63

The Realtime Report

JUNE 9, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram, Pinterest and Vine: Facebook launches expanded video ad capabilities for brands. Any social media updates that we missed? Let us know in the comments below.

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News Wireless Instagram Social Media 167

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. It has become a core element of marketing and sales strategies.

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Metrics Influencer Marketing Survey 99

Audiense

JULY 29, 2016

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

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Campaign Social Media Sports Mobile 110

Hootsuite

NOVEMBER 5, 2021

Time-Saving Workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Clear ROI: We’re committed to helping you measure the success of your social media initiatives. We know that social media content is always changing.

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HootSuite Notification Hashtag Upcoming 116

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Social media doesn’t just move markets on its own.

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Strategy How To Hashtag Team 115

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

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Social Media Social Media Management Sentiment Analytics 97

Sprout Social

NOVEMBER 28, 2022

Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Besides taking customers along on the photography journey, this Story highlights upcoming products in a non-promotional way—chef’s kiss. Introduce your team. Throwback Thursdays have been around since the early days of social media.

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Instagram Engagement Brands Avatar 126

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Users used standard convention hashtags like #E3 and #E32017 to follow all the live coverage of the convention.

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Social Media Brands Microsoft Hashtag 87

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks. Soliciting and curating user-generated content.

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Campaign Report Social Media How To 87

Sprout Social

SEPTEMBER 8, 2021

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Give your Space a name that’s relevant to the upcoming conversation. We have questions.

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Conversation Twitter Hosting Upcoming 134

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? It can make or break a brand.

Company 89

Company Social Media Instagram Social Media Management 89

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Users used standard convention hashtags like #E3 and #E32017 to follow all the live coverage of the convention.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Hootsuite hacks for scheduling and publishing . Duplicate posts in Planner.

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HootSuite Features URL Template 140

Social Media Strategies Summit

OCTOBER 23, 2019

When It’s Misleading : Compared to other digital outlets, social media doesn’t always clearly indicate direct attributions. Using campaign-specific hashtags and setting attribution periods can help make findings more accurate. Learn more about influencer marketing and social media strategies at one of our upcoming events: .

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Influencer Marketing Authentication Hashtag 117

Audiense

JULY 29, 2016

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

Campaign 60

Campaign Social Media Sports Mobile 60

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Marketing Curata Influencer 110

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

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Brands How To Authentication Collaboration 114

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

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Social Media Marketing Study Activities 133

Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

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Brands Meme Hashtag Campaign 114

Sprout Social

JUNE 13, 2022

With more than one billion active users , TikTok has changed the social media game. But the rise of another platform puts new pressures on social media professionals; according to the Sprout Social Index™ , bandwidth is one of the top challenges for social media teams this year. Published on.

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Tips How To Publishing Social Media Management 92