Experiment: Instagram SEO vs hashtags
Hootsuite
JULY 25, 2022
The Instagram CEO announced that hashtags don’t really matter on the platform anymore. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? So: Is SEO the way to go? Or are Instagram hashtags still the most powerful tool for discovery ? TBH, I’m still reeling over here. Let’s get into it!
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