Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Which hashtags are they using?

Advertising 105

Advertising Social Media Strategy Tools 105

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. These numbers are great for reporting purposes—to show your monthly performance and determine month-over-month growth. Agorapulse’s Twitter reporting functionality is excellent. Here’s a handy list! Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MARCH 7, 2022

According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Enter social media reporting. What is A Social Media Report? Why Do You Need A Social Media Report? Let’s reimagine the above scenario with social media reports in hand. And how do you do that?

Report 52

Report Social Media Metrics How To 52

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

FEBRUARY 16, 2024

Rather than doing everything with your hands, you can leverage a YouTube competitor analysis tool and substantially cut the time spent on competitive research. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. However, not all YouTube competitor analysis tools offer downloadable reports.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. Enhance customer experience According to research, brands focused on building positive customer experiences are 60% more profitable compared to those that aren’t.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Research 103

Research SEO How To CPC 103

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Their research and engagement can turn into precious data for your business. Pro tip: make sure your data visuals and reports accurately dictate the story you are trying to tell!

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

SEPTEMBER 12, 2023

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. It’s ideal for open-ended research or when you don’t know what you need. Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

JANUARY 3, 2022

When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. But using a platform like Tagger by Sprout Social where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics.

Metrics 100

Metrics Influencer Marketing Survey 100

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. Agorapulse reports help with audience intel. Step 2: Research your competitors’ strategy and tactics. When researching your competitors’ social media strategy, look for the answers to the following questions: Which channels are my competitors most engaged with?

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conduct a competitive analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. When benchmarking your social performance, there are two key aspects that you need to examine: owned content and earned content.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

JANUARY 10, 2024

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 105

Reputation System Brands Knowledge Base 105

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

OCTOBER 4, 2021

In addition to our cross-network reports, Sprout also provides network-level reports so you can get that more granular view across each individual network. the topic, format or hashtag) can help guide smarter content creation. You can also dig into the details with our network-level paid performance reports.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Combine positive brand sentiment with high brand recognition and you get fans. Harness the power of hashtags. Do hashtags work anymore?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 126

Trends Hashtag Meme Sports 126

Keyhole.co

MARCH 14, 2023

Keyhole Keyhole helps you track relevant accounts and generates a visually rich report that shows you how to optimize your Instagram marketing for better results. For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Let us know what you think in the comments below.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Improve sentiment around customer service. Lead generation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

DECEMBER 13, 2023

Quicktrends: This feature helps you monitor the latest trends and conduct market research. Some users report limited features , particularly for LinkedIn. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. Pricing: Awario has 3 main pricing options.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 2, 2023

Keyhole changes the game by turning audience research into a simple and intuitive process. Keyhole is world’s the top company for hashtag research. Users can reference live analytics reports on the success, engagement, and reach of the hashtags your business uses to generate buzz and build brand recall.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Does it offer analytics and reporting? Analyze consumer sentiment and brand health. Brandwatch.

Influencer 113

Influencer Tools Marketing Software 113

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

MAY 16, 2023

Market research Media monitoring is a great source for insights into target audiences and industry trends. Here’s what all you can track: Your brand name Product names Variations and misspellings of your brand name Key products Industry terms Branded hashtags and mentions Tip: Don’t limit yourself to just one channel.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

APRIL 26, 2023

Do you frequently host hashtag challenges as well? Track your hashtag campaigns with Keyhole 3 Must-use TikTok analytics tools for easy metrics tracking The free native tool is great for basic TikTok analytics. Keyhole Keyhole is a top TikTok analytics tool that tracks profiles, hashtags, and trends.

Metrics 52

Metrics Analytics Tools Overview 52

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Most notably, ongoing sentiment tracking.

Survey 92

Survey Brands Sentiment Template 92