The Top 25 Social Media Analytics Tools [Updated for 2021]

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag


Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Whether you plan to support Black Lives Matter, climate activism, or another social justice cause, here are some tips on how you can take your social media activism beyond the hashtag.


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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Then set up calendar notifications or alarms with plenty of time to spare. I find that it’s easier to stay focused when I check in with clients and colleagues at a few specific times throughout the day rather than constantly responding to new message notifications. Monitor Hashtags.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Also, hundreds of comments and angry DMs are flooding the brand’s social media notifications. Firstly, take advantage of sentiment analysis tools.

15 of the Best Social Media Monitoring Tools to Save You Time


Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users. You can easily analyze engagement, reach, comments, and brand sentiment.

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


Monitoring brand mentions, share of voice, sentiment etc. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. I’ve previously discussed the monitoring tool Venueseen here on the blog , a tool that collects the location-specific photos and sends a notification to the subscribing business when a customer shares a photo, a mention or a comment tagged with the company location.

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Top 10 Social Listening Tools


Social listening also helps you keep tabs on the social media sentiment toward your company and products. The developers of Brand 24 understand that the price of a good online reputation is eternal vigilance, so they’ve created a sophisticated automated platform that monitors social conversations for tone and content, analyzing customer sentiment in real time and sending out instantaneous alerts when something is happening that requires your attention.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. A powerful multi-purpose Twitter tool that enables you to monitor your personal/brand mentions, retweets, relevant keywords, and hashtags; track competitor mentions and compare performance; switch between multiple Twitter accounts; and report on results.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. This makes the use of emojis highly valuable in gaging brand or product sentiment. Look at cool finance brand Revolut and the way it interacts with fans using emojis: And LOL at the company’s in-app push notifications: Takeaways: Use fun emojis to communicate with your clients, like a facepalm for a wrong password.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

The tagged post appears in the “photos of” tab of the tagged person’s profile, and often, a tag notification will nudge a brand or public figure to regram your content. Saved hashtag picker. Successful content on Twitter and Instagram relies on the strategic use of hashtags. But among all the other things we need to remember as social media managers, recalling which hashtags to use with each tweet or post can be a challenge.

Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Because while most of us never would have intended to waste precious time each and every day sifting through loads of social media notifications and messages, that's exactly where we find ourselves. The Monitoring tab includes any media (photos or video) from your hashtag or location searches. You can monitor brand hashtags and locations.

How to build a better business with B2B social listening

Sprout Social

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience. Here’s a snapshot of a hashtag and keyword report from Sprout Social, highlighting branded and industry tags alike. The same logic rings true for hashtags.

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27 Instagram Tools Marketers Should Know About in 2019


Its dashboard makes it easier to keep track of comments that require action, versus attempting customer service via Instagram’s notification feed. It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. You can also monitor your accounts response time, and rank comments by positive or negative sentiment.

7 Strategies for Monitoring Your Competitors

Convince & Convert

It’s also worth creating notifications for your own branded terms, to track sentiment and manage brand reputation. Their link alert functionality will send you an email notification every time your competitor gains a new link. To track everything a competitor is posting, use a social listening tool like Hootsuite , which allows you to set up streams focusing on specific profile pages, as well as hashtags. Want to be recognized for your outstanding content?

Social Media for Nonprofits: 11 Essential Tips for Success


Inquire about TikTok For Good options, including promoted hashtags. Note the keywords and hashtags so you can benefit from increased reach during these events. Run a hashtag campaign. Choose a hashtag that drives your message home and is easy to remember.

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Why brands need a social media monitoring strategy

Sprout Social

These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools. Monitoring helps you with your brand perception and sentiment. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Brand hashtags. Campaign hashtags.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: HashtagHashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Sentiment Analysis.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

It was an experiment that failed, apparently, replaced by "Notifications.". blog post illustrates, you can search by various parameters: words, people, places, dates, and even sentiment. This discovery enables the owner to join in the conversation, perhaps offering a time-sensitive discount tied to a hashtag. Post an image or video without using a hashtag?

7 Instagram Influencer Marketing Tips for the Holiday Season


Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. Make sure to include campaign hashtags, inspiration from past campaigns, or anything else you think would help them create content that will align with your brand. Hopefully my dad doesn't have Instagram because he's getting the @diesel touchscreen smartwatch, with notifications to manage his work calendar!

Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

Based on the rules you establish, you can then set up Automated Alerts to receive notifications via email or mobile push notifications for messages you identify as important. They can provide you with a comprehensive view of the broader conversation around keywords, hashtags, brands, industries and multimedia content to analyze sentiment and uncover trends on Facebook, Twitter, Instagram, Reddit, YouTube, Tumblr and the Web.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

It was an experiment that failed, apparently, replaced by "Notifications.". blog post illustrates, you can search by various parameters: words, people, places, dates, and even sentiment. This discovery enables the owner to join in the conversation, perhaps offering a time-sensitive discount tied to a hashtag. Post an image or video without using a hashtag?

Social media crisis plan: What to do when things go wrong

Sprout Social

However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. It was never our intention to hurt anyone's sentiments. Either the way, it all starts with keeping a keen eye on your notifications and @mentions to keep a negative feedback loop from forming. Social listening can help you monitor conversations and the sentiment around your brand, whether it be positive or negative.

Make the most of your Sprout trial

Sprout Social

A complete calendar of hashtag holidays for 2019. These features include Instagram grid previews , failed push notifications for easy reposting and publishing Instagram multi-image Feed posts or Stories. Pro-tip: Click the gear icon in the top right corner of the mobile app > Notification Preferences to ensure all of your desired notifications are enabled, like Message Spike Alerts or successfully scheduled post alerts. Add Brand Keywords & Instagram Hashtags.

10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. For many businesses, monitoring brand mentions on Twitter begins and ends with checking their notifications. However, Twitter notifications only give you a partial picture of your Twitter presence. Make sure you have Twitter notifications enabled for both the mobile and desktop apps.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . Ashley Faulkes, as an Instagram user, has a big need for a more in-depth analysis for hashtags, users’ responses, best followers and much more. It would be awesome to have an Instagram tool that gives me actionable metrics to help me grow my account (best hashtags, most active followers, bests posts, best times, most clicked link I have used in my bio and when it was clicked, and many more). .

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

Kevan Lee briefly lists a half-dozen tips helpful to Twitter users of any experience level, then goes deeper into a larger set of recommendations for advanced Twitter users, starting with understanding how Twitter fits into your priorities and customizing the email notifications you get from Twitter and progressing through cleaning up the list of those you follow, using tools like ManageFlitter. Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

The complete guide to online social listening

Sprout Social

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Monitoring your comment section and notifications can actually help you breed brand loyalty. Assuming that you’ve already claimed your profiles on sites like Yelp and TripAdvisor, you can prioritize your notifications accordingly. If you haven’t noticed by now, social listening is kind of a big deal for brands today.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

If they tagged your social media profile in their posts, you could check your notifications. To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. With Hootsuite, you can set up unlimited streams of social media content based on your mentions, selected keywords, hashtags, or locations. Hashtag tracking for Twitter, Instagram, and Facebook.

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The Ultimate List of Social Media Definitions You Need to Know


Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Follow Friday is a hashtag used to highlight some of your favorite Twitter accounts. Learn more : 40 Daily Hashtags Explained: What They Mean and How to Use Them. Hashtag. A hashtag is a word or phrase preceded by the “#” sign.

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How to use Slack: a guide for social savvy businesses

Sprout Social

Users communicate in channels denoted by specific hashtags. Notifications via Slack can serve as a much-needed reminder for your team to give your post a much-needed boost. Tools like Mention cover social shout-outs beyond Twitter, including a daily recap of analytics which breaks down your number of mentions, sentiment analysis and your most important tagged messages. Trying to figure out how to use Slack? It’s totally worth it.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

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How to Create a Social Media Marketing Strategy


Using a tool like Sentiment Analysis , you can find out where your audience is most likely to spend its time. With a tool like Buzzlogix , you can use appropriate words and hashtags that garner attention. For help with Twitter, Buzzlogix offers an excellent tool called HashTag Suggestions. Using BuzzAlert Notifications , you will receive alerts whenever someone talks about you, which allows you to jump in on conversations.