Remove Hashtag Remove Loyalty Remove Mobile Remove Questions
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What social media tasks to automate and what to personalize

Sprout Social

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

It answers the question, “What sets us apart from our competitors?” Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The #RIPeanut hashtag was used more than a million times on Twitter. Spotify Wrapped illustrates the customer loyalty brand marketers strive for.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 109
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Measure & Increase Instagram Engagement

Sprout Social

From questions about business hours to requests for technical support, brands engage with comments to demonstrate that they value customer care. When you regram another user’s post, you build loyalty with them. Instagram engagement like this grows brand loyalty and increases the likeliness of more communication down the road.

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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

And social media is a great way to connect with customers and answer any questions they may have about your Black Friday sale. In addition, you should also make sure that your website is mobile-friendly, as more and more people are using their phones to do their holiday shopping. Use hashtags to reach new audiences.

Strategy 102
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Social commerce: How it works and why you should care in 2021

Sprout Social

Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The model is convenient, but it’s far from perfect.

Retail 136
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Anything you can do to encourage interaction or pose questions via social is a plus. For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag. Provide a seamless experience for mobile customers. Enabling customers to tag themselves at your physical location.