Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

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ROI Influencer Marketing Campaign 52

Social Media Strategies Summit

DECEMBER 1, 2023

So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February. Let’s get into it! billion views. Well, quite.

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Social Media Meme Fashion Trends 241

Keyhole.co

DECEMBER 26, 2023

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Their unconventional strategy of sponsoring extreme sports and adventures to capture the youthful adrenaline junkie crowd.

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

MAY 2, 2022

Yet those videos will rarely show up for someone who mostly consumes content related to sports and gaming. Let’s take a look at the most important TikTok ranking factors that influence which videos show up on your For You page: User interactions and behavioral signals. Level up your hashtag game. LearnOnTikTok #Duolingo. ?

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Hashtag Sports Trends Engagement 125

Social Media Strategies Summit

JULY 19, 2023

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. 1) Nike @nike / 4.4 Glossier clearly understands this.

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Brands Energy Sports Fashion 130

The Realtime Report

NOVEMBER 30, 2022

Take Advantage of Influencer Marketing. The main reason marketers use influencer marketing is to build brand awareness. Consider using a respected influencer that represents your brand voice and can promote your brand to your target audience. Use targeted hashtags and optimized stories and engage with your followers regularly.

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Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Take Advantage of Influencer Marketing. The main reason marketers use influencer marketing is to build brand awareness. Consider using a respected influencer that represents your brand voice and can promote your brand to your target audience. Use targeted hashtags and optimized stories and engage with your followers regularly.

Strategy 91

Strategy Brands Loyalty SEO 91

Buffer Social

JANUARY 21, 2019

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Marketing Psychology: 6 Powerful Biases That Influence Human Behavior.

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SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. Another fantastic marketing opportunity businesses can take advantage of on Instagram is working with influencers. An influencer is a popular user known for creating content around specific niches. Which industries do the best on Instagram?

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Instagram Strategy Marketing Metrics 162

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

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Brands HootSuite Hashtag Instagram 145

Audiense

AUGUST 30, 2017

It was 4:30 am (BST) on what was supposed to be my official day of lazing around (my Sunday) but instead I was awake and ready to watch the biggest fight in combat sporting history: UFC vs Boxing! As a kickboxing enthusiast, occasional UFC follower and boxing novice the entire experience was entirely new to me.

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Social Media Sports Hashtag Influencer 119

Convince & Convert

MAY 9, 2014

With less individual channels, SAP is actually increasing its social influence. New Yorkers were asked to tweet their selection @ATTNYC with the hashtag #FilmForAll. Gary Gait , the man who helped the sport of lacrosse become mainstream. Thought leaders in each region can tweak the strategy to fit their respective audiences.

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Influencer Strategy Film Sports 131

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! What is Affiliate Marketing for Influencers? But in general, most influencers and content creators use the cost per acquisition model on Instagram.

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Affiliate marketing Influencer Affiliate network Instagram 62

Razor Social

JUNE 1, 2016

Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them! What are hashtags? justsayin).

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Hashtag How To Conference Trends 40

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Recruiting brand ambassadors or influencers. For example, Nike is one of the world’s well-known sports brands. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. whirlpoolusa.

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Social Media Brands Marketing Meme 119

Sprout Social

NOVEMBER 19, 2020

However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. The Royal and Ancient Golf Club in the UK organizes world-renowned golf tournaments and works with the United States Golf Association to govern the sport worldwide. How to join the #GoByBike movement: ??

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Travel Sports Exercises Sentiment 121

Social Media Strategies Summit

APRIL 8, 2021

Add a video caption and include relevant hashtags. The brand understands its core audience is comprised of people who love outdoor and extreme sports, and that’s exactly what it offers up on Reels. The pre-publication screen looks like this: From there, you can: Save your Reel as a draft to re-edit or share later. Example: Red Bull.

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Instagram Brands Real Estate Remix 234

Sprout Social

MARCH 22, 2022

Hashtags power brands forward. To hashtag or not to hashtag ? For some marketers, hashtags are an essential part of their March Madness playbook. Different brands approach their content in unique ways—some use their own hashtags while others stick to #MarchMadness. That’s the age-old question.

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Brands Hashtag Marketing Meme 83

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. The app’s parent company.

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Brands Meme Hashtag Campaign 114

Keyhole.co

MAY 9, 2023

Build strong partnerships: Partner with niche influencers to reach a vast audience. Besides, you can partner with niche-specific influencers for promotion. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Ensure they use the branded hashtag in their post.

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Instagram UGC Hashtag Guidelines 52

Pixlee

DECEMBER 2, 2021

You can encourage your fans to share their videos related to your products through a brand-specific challenge or unique branded hashtag. Run a Hashtag Challenge. Branded hashtags for social media contests aren’t new — many leading brands already use their own tags on Instagram to encourage users to interact with their brand online.

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Campaign UGC Hashtag Influencer 52

Pixlee

APRIL 22, 2020

Some are finding ways to reach new audiences with this channel, and they’re using creativity and influencers to launch some of the most engaging campaigns in the form of challenges. They enlisted the help of many well-known influencers to promote their new denim jeans. On TikTok, challenges are the name of the game.

Brands 54

Brands Hashtag Fashion Campaign 54

Pixlee

MAY 3, 2021

According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” Collaborations with Prominent Influencers and Brands. Twitter only verifies accounts of public interest.

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Social Media UGC Reddit YouTube 98

Pixlee

MARCH 31, 2020

Style Theory encourages community posts with the hashtag #OOTD to show how their products actually look on real people. . StyleTheory showcases different influencers in their app to drive inspiration and build community. But keeping users engaged and interested during lulls can keep your brand top-of-mind for consumers.

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Retail Engagement How To Hashtag 57

Sprout Social

SEPTEMBER 30, 2021

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. River Island supplements its commercial content with images from customers sporting its wares. Influencer marketing. Influencer promotions are effective often because they don’t feel as “salesy.”

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Instagram Bazaarvoice Retail Feed 112

Pixlee

SEPTEMBER 24, 2020

After all, Instagram Shoutouts are another form of influencer marketing. Luckily, with tools like Pixlee, you can discover new influencers of all sizes and request a shoutout based on engagement rate and other parameters you determine. Influencer marketing is a prime example of paid shoutouts. Types of Instagram Accounts.

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Instagram Apparel Sports Influencer 43

Pixlee

JULY 27, 2020

Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. Ask your fans to share photos and videos using a branded hashtag. Add Local Hashtags to your User-Generated Content Posts. And it’s working.

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Engagement Social Media Brands UGC 56

Audiense

MARCH 14, 2018

We monitored a number of hashtags and keywords from the day to begin to understand the people participating in this conversation. The 2017 report showed a more segmented community from; human rights activists, business, music fans, sports fans. The first report I reviewed was the 2018 report and the results surprised me.

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Comparison Influencer Report Film 90

Convince & Convert

JANUARY 25, 2017

We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers. Rather than responding directly, it regularly posts tweets with positive hashtags like #CleanEnergy and #Ingenuity. sJutSQHmFX. y1mNUJ9K3g.

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Strategy Twitter Marketing Hashtag 60

Keyhole.co

DECEMBER 22, 2022

The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. By watching their favorite influencers and athletes, their audience is compelled to join the Nike community.

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Social Media Strategy Collaboration Analysis 59

Social Media Strategies Summit

SEPTEMBER 23, 2022

It’s a simple way to educate followers about life on campus while also helping the school reach new audiences through the smart use of hashtags like #thingsthatjustmakesense, which has almost 600 million views at the time of writing. No doubt you already post when your sports teams win. University of Kentucky.

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Education Examples Content Nielsen 163

Firebelly

JULY 20, 2015

I have also been a part of social monitoring projects—learning how to monitor keywords and hashtags across social media platforms, as well as helping to develop influencer programs for our clients, such as American Red Cross of Indiana. How is it different than you imagined at first? What have you learned so far?

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Marketing Class Hashtag Sports 100

Talkwalker SM

SEPTEMBER 7, 2016

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products.

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Instagram Brands Sports Travel 60

Sprout Social

NOVEMBER 28, 2022

An especially effective type of content for fashion brands, influencers, sports teams (think: fans wearing the latest gear) and universities featuring students showing their school pride. Add custom birthday hashtag. Creating a hashtag for your brand enables fans to share their own user-generated content.

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Instagram Engagement Brands Avatar 127

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

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Hashtag Facebook Fashion Trends 120

Sprout Social

MARCH 26, 2019

In the example above, once you’ve generated the needed reports, you could use these insights to do things like: Identify your competitor’s weakness is not talking about the value of hydration for their sports drink. Let’s say you have multiple products in your sports clothing lineup.

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Social Media Sentiment Marketing Analysis 104

Keyhole.co

SEPTEMBER 18, 2020

Generally, this includes user accounts in the following interest areas: Music Acting Fashion Government and politics Religion Journalism and media Sports Media Business. Helps You Network with Influencers. Influencer marketing is pegged to be the next big thing in marketing. spouse, business partners, influencers, etc.

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Twitter Badge How To Authentication 97