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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook. Web presence optimization provides a structured approach for maximizing your “findability” online.

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What Type Of Content Should My Company Produce?

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As popular as YouTube is, I'm (personally) not a fan of creating and editing video. All of these little actions make the content you are producing that much more findable to those who are looking for it - and for those who will just stumble across it. youtube. Your organization has options. Value-based content gets found.

Types 111
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Facebook Is About To Explode (In A Good Way)

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Much in the same way that you can embed a YouTube video on any website, soon users will be able to embed Facebook posts (that are made public). From a marketing perspective, it also allows brands to make their Facebook content more shareable and findable in a world where the half-life of posts to the newsfeed is near real-time.

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You Don't Have A Branding Problem.

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Making the content that you are creating as shareable and as findable as possible? Or, is this still a world of frustration because the trades won''t pay any attention to your standard press releases and nobody watches those boring corporate videos on YouTube ? The types of stories that people will actually want to find and share?

Brands 108
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Has Search Replaced Bookmarking?

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Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). "anyone have the latest stats on YouTube 's growth?" Things are findable. youtube. Search has changed. Bookmarking has changed. Content used to come and go. .: bookmarking. instapaper.

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A Pinteresting Story

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Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. Most recently, the two co-founders of YouTube - Chad Hurley and Steve Chen - purchased Delicious and have tweaked it into a place to "find cool stuff and collect it for easy sharing."

Hitwise 101
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Your 2011 Digital Marketing Reboot

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If you don't have profiles in some of the more popular online social networks, you should get started on populating your content there as well (it bodes well for making your business more findable). Are you findable? What about if someone does a search for you on YouTube or asks about you on Twitter? youtube. blackberry.

Hitwise 111