Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

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Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

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Likeable

MARCH 26, 2019

Challenges are the norm, usually grouped together with a hashtag. Memes : TikTok even has its own meme videos that simply catch on. Marketers that have the right product, audience, and idea can even start on TikTok today by searching for potential influencers to partner with. as one of the most downloaded apps of 2018.

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Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

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Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. Source: Mobile Marketer.

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Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Tip #4: Use Hashtags. Instagram videos and photos are categorized by hashtags. This means, if you want your audience to find your posts, you should use appropriate hashtags. .

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. View this post on Instagram.

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Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. Skits and memes. This signals a huge window of opportunity for marketers and advertisers.

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Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

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Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. IGTV takes center stage.

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Sprout Social

NOVEMBER 28, 2022

Share a trending meme. Where would social media be without memes ? Sharing trending memes or your spin on them is always a topical, fun way to rack up engagement. Add custom birthday hashtag. Creating a hashtag for your brand enables fans to share their own user-generated content. Create a celebratory hashtag.

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agora pulse

FEBRUARY 11, 2020

Users who participate in a specific hashtag challenge create their own variations on videos with the same song or audio. The end result is the platform-wide creation of video memes and creative marketing content. . Use relevant hashtags that your audience is searching for. What Reels May Mean for Marketers in the Future.

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Webbiquity SMM

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Build Hype for your Event.

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Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

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Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. As in #barcamp [msg]?

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Later

JULY 3, 2020

Influencer marketing on IGTV is definitely a trend we expect to see more of in the future. Instagram Trends 2020 #5: Memes are Taking Over. Memes are really popular on Instagram — like really, really popular. These are just a few ways that businesses can use memes on Instagram! Ready to jump on the meme bandwagon?

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Sprout Social

MAY 8, 2019

For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products. Customer photos.

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Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Hashtags and keywords tell the algorithm what your post is about and help users find it. Source: Kaja.

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Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. User-generated content.

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Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? .

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Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices.

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Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

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Hootsuite

JANUARY 11, 2023

Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Kapwing’s TikTok templates are full of trending challenges, sound bytes, and memes. But if you’re a part of a larger corporation, you can absorb this cost into your marketing budget. Why should you use TikTok templates? Source: Kapwing.

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Twenty4 Social

OCTOBER 12, 2020

Taking photos with portrait orientation is generally considered the best practice in Instagram marketing. Use Hashtags. Hashtags make a big difference on Instagram, so make sure you use them often and use them well. A MEME FROM YOUR INDUSTRY. 5 Tips That Will Make Your Instagram Account Grow More Quickly. 0 Comments.

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Sprout Social

OCTOBER 16, 2018

Marketing for beauty brands affords a ton of creative freedom. Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community. Be sure to TAG us in your favorite memes, gorgeous!

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Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Brands (and people!)

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Buffer Social

JANUARY 20, 2022

For example, we had a variety of posts for Black History Month, including a spotlight on Black-owned businesses and a call for followers to share their favorite Black social media marketers. Ask your followers to join in and use the hashtag for some great user-generated content, too. Day February Black History Month (U.S.)

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agora pulse

FEBRUARY 5, 2018

Mike Stelzner from Social Media Examiner was the first one to go Live on Facebook about this and used the hashtag #FacebookZero to describe his feelings about it. People will spend less time on Facebook, which will make it less important to marketers who pay for content distribution. At least not for free.). People are freaking out.

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Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

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Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. Using both hashtags and location tag drives the most engagement. Here’s what I learned from my look at the research. percent of U.S.

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Likeable

FEBRUARY 12, 2020

The initiative began through social media when the brand used the hashtag #CreatorsUnite to ask female athletes about the challenges and barriers they face in sports. Additionally, in a partnership with Twitter, the MLB featured one player’s at-bats each day based on who fans voted for. million followers on the up-and-coming video platform.

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Adam Cohen

JULY 19, 2010

You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion). When combining social media with other interactive marketing practices, the results can magnify both. In other words, social media integrated with other forms of marketing is greater than the sum of the parts. See you there?

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Sprout Social

MARCH 26, 2019

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. of the market (Google claiming 37.2% Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Not sure how many hashtags it takes to improve your post's engagement on Instagram?

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agora pulse

JUNE 20, 2018

There’s a reason that inspirational memes and quotes float around on a daily basis. This is a fun format to share a joke, or humorous meme– just make sure that you really know your audience and don’t cross a line. Don’t Forget the Hashtags! What Makes You Inspired? People want to feel good.

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Later

JULY 4, 2020

From creating a playful concept to locking in your hashtags and challenge captions, here’s her 10 top tips to using Instagram games for growth! Suddenly, friends were tagging friends, and the hashtags picked up steam as the web of nominees grew larger! Creating a unique name and hashtag for your Instagram game is a must!

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