Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Ignite Social Media

JANUARY 27, 2021

For example, with the recent Inauguration, we knew in advance that social feeds would be filled with that content and anything our brands promoted or posted would get lost in the mix or could be taken the wrong way in context to the other conversations happening. A full evaluation of feeds from multiple people is important.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Keyhole.co

OCTOBER 16, 2023

Instagram hashtags guide: The basics Before we dive deep into hashtag research and usage, let’s get the basics out of the way. Let’s see how: Research your audience While researching hashtags for Instagram, the primary focus should be your audience. Consider using Hashtag research tools to make the process more accurate.

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Hootsuite

APRIL 18, 2022

That being said: it’s important to recognize that Instagram Reels are a different beast than the main feed. Your Reels will appear in search results and in the Explore feed. Your Reels can appear in users’ feeds. Tap into the community’s existing hashtags to showcase your Instagram Reels to your target market. beautytips.

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Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Share previews of your IGTV videos to your feed to reach more viewers.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

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Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. For one thing, it seems employees like it.

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Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. The rumors are true.). Source: Hootsuite.

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Ignite Social Media

NOVEMBER 5, 2020

That said, for those of us who work in the world of social media marketing, finding a work-life balance can be difficult these days. Our team at Ignite Social Media shares tips that allow them to enjoy social media personally and be successful as a social media marketer. Follow meme accounts on Instagram. Aly, Community Manager.

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Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

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Later

JULY 3, 2020

Find all the latest social trends and breaking news in one spot — aka less research for you, more fun for everyone. If you’re watching in your feed: ? ? Influencer marketing on IGTV is definitely a trend we expect to see more of in the future. Instagram Trends 2020 #5: Memes are Taking Over. 99: [link].

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Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. And trust your judgment as a social marketer. hot dog combo. Experiment with language.

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Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Research how each company interacts with their audiences and take a look at their followers. Tip #2: Follow Others. Follow your partner brands and customers. Tip #7: Utilize Stories.

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Buffer Social

NOVEMBER 17, 2021

Use market research tools like AnswerThePublic or Google Trends to see what people are searching for. Does your audience prefer videos or memes? Simply put, showing the humans who are running the show humanizes the business, and that can be a pretty powerful marketing tool. Which resonated most with your audience?

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Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. User-generated content.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? Want to easily find and curate user-generated content for your feed? From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. View this post on Instagram. miriamalden).

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO?

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Sprout Social

AUGUST 8, 2023

There’s been a lot of buzz around the TikTok algorithm due to its ability to place hyper-relevant content in their users’ feeds (called the For You Page or FYP for short). With TikTok, they’re one in the same. These factors also play a part in the content shown in search results.

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Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

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Writtent Blog

DECEMBER 3, 2013

There’s just no question that the internet has drastically changed the face of marketing. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities. Chief Content Officer. Brand’s voices have shifted online.

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Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases.

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Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. Just like in-feed posts, engagement matters when it comes to ranking Stories. You can even use them for product research. Share a trending meme. Where would social media be without memes ?

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Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. “We We don’t operate like that at all.

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Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

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Hootsuite

JANUARY 6, 2022

You’re not just Photoshopping your CEO’s head into that butterfly meme for your own enjoyment, after all. Research when your audience is specifically online using your Instagram Insights , or tap into automated scheduling tools like Hootsuite for recommendations. appeared first on Social Media Marketing & Management Dashboard.

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Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Brands (and people!)

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Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. That means people can instantly buy things they’ve just seen on their feed. The TikTok feed is designed to be infinitely scrollable and addictive. So much so that the brand is reportedly planning to build its own U.S.

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Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”.

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Keyhole.co

JUNE 9, 2023

But the recent update assured the users that the feed would show more content from friends and family with some relevant recommendations. On the other hand, if you’re sharing a funny meme or video, it may be best to post it in the evenings or on the weekends when people have more free time to browse social media.

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Twenty4 Social

OCTOBER 12, 2020

Taking photos with portrait orientation is generally considered the best practice in Instagram marketing. Research suggests that posting some time between 10 am and 3 pm on a weekday will net you the best results. A MEME FROM YOUR INDUSTRY. 5 Tips That Will Make Your Instagram Account Grow More Quickly. Use Portrait Orientation.

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Likeable

DECEMBER 17, 2019

Instagram announced its plans to remove public engagement counts from posts in the feed, citing the desire to create a healthier platform environment—one not driven by post performance and comparisons to other users, which research suggests does active harm to our mental health. And that’s precisely what users are drawn to.

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Sprout Social

OCTOBER 31, 2022

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ? This is great news for social media marketers.

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Adam Cohen

JULY 19, 2010

If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time. When combining social media with other interactive marketing practices, the results can magnify both. See you there?

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Sprout Social

MAY 8, 2019

There’s no shortage of Instagram content you can publish to fill up your feed. Publishing a photo every once in a while isn’t going to cut it if you want to stay fresh in your followers’ feeds. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds.

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