Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.

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Feed Feedly News Facebook 166

Jon Loomer

SEPTEMBER 13, 2023

One strategy for leveraging high-performing ads is to publish them organically to your news feed. When I went to Page Posts to publish this ad, it wasn’t on the list. All of the ad posts that appeared were videos. Some were static link posts that were converted to videos for a placement.

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Feed Feedly Publishing News 154

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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Feed Feedly Metrics News 167

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

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Video Social Media How To Trends 129

Buffer Social

OCTOBER 17, 2017

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. photo, video, or status update). Link posts.

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List Facebook Feed Feedly 190

agora pulse

DECEMBER 3, 2020

When you think of live video, does Twitter Live video come to mind? Twitter Live video has been around for a while now, but it seems like Facebook Live has gotten most of the attention. Twitter Live is a fantastic tool for expanding the reach of your video content in a new way and engaging with your audience.

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Video Twitter How To Hashtag 115

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

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Statistics Social Media Video Marketing 142

Forbes Social Media

SEPTEMBER 29, 2021

The Reels videos originally launched on Instagram in 2020 and are now being added to the core Facebook app, a sign of their growing importance to the company.

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Video Feed Feedly News 98

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

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Tools Strategy Video Library 123

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. And Instagram is no exception.

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Instagram Video Brands Compete 143

Ari Herzog

AUGUST 18, 2014

Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.” The feed also shows updates from brand pages after you click like. Rather, I unfollow them and add people to lists (and you can see the above chart for a breakdown).

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List Facebook Foursquare Feed 140

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. In this article, we share our list of the top 15 creator-led trends. In this article, we share our list of the top 15 creator-led trends.

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YouTube Video Authentication Education 131

Sprout Social

MARCH 26, 2019

Facebook Feed ads. Facebook in-stream video ads. Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Facebook Feed ads. Every advertiser is fighting for space on a user’s Facebook Feed. Facebook Feed video ads. Video guidelines.

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List Guidelines Facebook CPC 107

Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? What does this mean?

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Video Facebook Notification API 145

Ignite Social Media

FEBRUARY 26, 2024

We compiled this list to help you decide. You debated whether FeedDemon or Google Reader was the best for RSS feeds ; 12. You still miss the chronological news feed ; 22. You remember when social media was all about authenticity , then became about a perfectly curated feed, then came back around to authenticity again; 25.

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Flash Mob Social Media Marketing Meme 157

Hootsuite

JANUARY 6, 2022

So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Learn how to edit videos on Tiktok. Luckily, you don’t need professional video production skills to do well on TikTok. Create looping videos.

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Video Tips Film How To 134

Social Media Strategies Summit

JUNE 3, 2021

Since recruiting and hiring is an ongoing campaign, the Sheriff’s Office shares a series of graphics tailored to this message that keep the feed looking fresh. Develop a list of agency-related hashtags and then use a tool such as Hashtag Expert to find new, relevant ones. Make your video accessible to everyone with auto-captioning.

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Engagement Communities Video Tourism 149

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

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Video Social Media Wireless Marketing 132

Razor Social

AUGUST 10, 2017

This summary could include tweets, Facebook updates, pictures, videos and much more. You can set up your streams based on relevant keywords and use filters to get the latest content from specific sources, including websites, twitter influencers, or RSS feeds. Feedly – Create categorized content feeds. You know we love comments.

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Curation Curata Storify Tools 111

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A Curated Feed of Only UGC (aka Instagram Feature Accounts) .

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Curation Feed Feedly UGC 68

Jon Loomer

JANUARY 3, 2024

When you create a Meta ad campaign, are you making sure that your image, video, and text all look the way they should in each placement? Upload Your Image or Video Once you’ve uploaded an image or video for your ad, you’ll be prompted to select, crop, or replace the creative for different placement groups.

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Groups Groups URL Video 143

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. The person watching the video also needs to convert on your advertising objective within 24 hours. She played the ad for more than 10 seconds instead of skipping to the next story/video. Let’s simplify this.

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Advertising Engagement Class Conversation 148

Jon Loomer

JANUARY 19, 2022

In this post, we’ll provide a list of options that you still have available to you that haven’t been impacted. Video View Custom Audiences. USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. Facebook videos (videos that you upload to Facebook) have many benefits.

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Facebook Instagram Advertising Engagement 206

Ignite Social Media

AUGUST 16, 2018

Pinterest began testing video ads that take up the entire width of a user’s mobile device – Promoted Video at max width – in early June. In their release, Pinterest advised on best practices for Promoted Video at max width to help brands and businesses get the most out of their advertising dollars. Stick To Mobile.

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Video Real Estate How To Mobile 79

Oktopost

APRIL 16, 2019

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. Instagram Hashtags.

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Hashtag Video Instagram Knowledge Base 60

Proactive Report

JULY 4, 2014

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Let’s look at what makes content show up in a News Feed. Use more video. I certainly have.

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Feed Feedly News Facebook 90

Later

JULY 24, 2019

Getting on board with IGTV is easier than ever — you can now schedule IGTV videos to automatically post to your feed! . While editing videos for Instagram does take some time, scheduling IGTV videos from desktop takes just minutes once you’re set up with the Facebook Creator Studio. How to Schedule IGTV Videos: .

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Video How To Instagram API 59

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

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Advertising Social Media Strategy Authentication 238

Webbiquity SMM

FEBRUARY 16, 2021

Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business. Second, you can make short-lived Instagram Stories that create a sense of urgency without clogging the main feed up with content.

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B2B Examples Company Instagram 259

Jason Yormark

DECEMBER 21, 2009

For a few minutes of your time, you can have yourself listed on these directories, and while in many cases it may not drive droves of users to your Twitter profile, there’s no reason not to list yourself. By listing yourself on these directories, other users can find you if they are looking for like minded individuals.

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Directory List Twitter RSS 246

Jon Loomer

JULY 10, 2023

If you turn multi-advertiser ads on, they will run in the following locations: Facebook Feed Facebook Watch Facebook Stories Instagram Feed This appears to be an evolving list. Initially, Meta indicated that multi-advertiser ads were only for Facebook Feed and Instagram Feed. Do what you’re comfortable with.

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Advertising Feed Feedly Instagram 163

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. The Most Engaging Types of Video Content You Need to Create.

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Types Video Content Case Study 119

Jon Loomer

JUNE 14, 2023

If you aren’t familiar with the countries and territories included within the European Union, I won’t be listing them here (there are many). But Meta’s announcement on this lists them all. Once again, you can either select from the list or enter the entity free-form. What Happens June 21? Does it impact you?

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Library Advertising Cost Small Business 161

Jon Loomer

NOVEMBER 14, 2021

What’s weird is that the clips do appear on desktop, but that seems like an oversight since it’s just a blank video. I’ve chosen to go with News Feed and Video Feeds only. The news feed post doesn’t include the clip or the button to view the full eipsode. Is this a video, though?

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Facebook Report Campaign Apple 208

Later

SEPTEMBER 9, 2020

Introducing Shoploop: Google’s very own shoppable video platform! Created by Google’s in-house incubator, Area 120 , Shoploop is a mobile shopping platform that helps consumers discover products in an entertaining, informational, and snackable video format. . That’s because discovering new products on Shoploop is so easy. .

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Influencer Platform Video Brands 56

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively.

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Video Marketing Case Study Mobile 70

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. In short, the feed is vibrant and builds aspiration in the audience. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St.

Communities 59

Communities Social Media Strategy UGC 59