Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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Small Business Social Media Strategy Authentication 113

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

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Retail Social Media Brands Tips 104

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.

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Trends Organization Social Media Travel 184

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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B2B Influencer Platform SMS 306

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

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Video Social Media Strategy Film 144

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Why is Earned Media Important? That’s one way that earned media directly powers owned media.

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Fashion News Report Review 409

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. With a net worth of USD 4.01

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Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done.

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Instagram Social Media Marketing Survey 145

Social Media Strategies Summit

DECEMBER 4, 2020

With so much at stake this season, it is critical that you develop a marketing plan that will allow you to capture as many holiday shoppers as possible. Get started with our top ways to use social media to drive action this holiday season. Include Your Best Partners in Your Holiday Marketing Plans.

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Campaign Social Media Retail How To 130

Sprout Social

FEBRUARY 23, 2021

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

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Fashion Content Retail Overview 83

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Social Media Strategy YouTube Trends 52

Buffer Social

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

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Social Media Film Meme Apple 93

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Social Media Meme HootSuite Influencer 142

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok.

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Fashion Brands Apparel Authentication 59

Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

Social Media 52

Social Media Strategy YouTube Trends 52

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Collaboration Brands Fashion Sports 112

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women.

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Content Nielsen Marketing Badge 170

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. Do they align with your brand’s values?

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Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. Other choices include entertaining or funny stories, sports, fashion and beauty. So, how do you turn these insights into strategies for influencer marketing success ? Looking to build buzz for your UK-based brand?

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Influencer Brands Fashion Review 101

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Where do you start? Partner with brands.

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Social Media Brands Tips Affiliate marketing 112

Unmetric

OCTOBER 13, 2019

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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Social Media Apparel Fashion Instagram 99

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business.

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Social Media Brands Reddit Platform 130

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). As social media manager, the responsibility landed with Abbey.

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Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K

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Engagement Social Media Strategy Meme 52

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

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Examples Marketing Retail Automotive 200

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Statistics Social Media Brands Issues 110

Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. 3 Ways to Use Reels in Your Instagram Marketing Strategy. Image source. Image source.

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Instagram Brands Real Estate Remix 234

Social Media Strategies Summit

JULY 19, 2023

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. Featured image by Pexels. 1) Nike @nike / 4.4 So what’s it doing right?

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Brands Energy Sports Fashion 130

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. Let’s dig in. How many hashtags are they adding to their videos?

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Hashtag Instagram Engagement Brands 90

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Instagram 67

agora pulse

OCTOBER 11, 2018

Even teens with a modest following are making money promoting products and services via social media. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years. Instagram’s “Paid Partnership” Feature.

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Influencer Features Instagram Hashtag 120

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? Fair question!

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Influencer Instagram Brands Marketing 111

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

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Retail Trends Fashion Marketing 104

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Sprout Social

DECEMBER 14, 2022

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. Macys Thanksgiving ?

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Industry Examples Real Estate Brands 111

Ignite Social Media

AUGUST 9, 2021

The popularity of the feature is growing daily, with an increase of more than 1 million users that were actively watching and uploading content to IG reels from Q4 2020 to Q1 2021. As you can see below, Instagram Reels is close to joining the top 5 list of platforms to use for influencer marketing. Subscribe to Social You Should Know.

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Instagram Overview Fashion Newsletter 172