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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Whether you’re launching new software or a physical product, a successful launch isn’t about luck. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Prepare FAQ answers. Some social media management software even allows you to save go-to answers.

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The Role of AI in Optimizing Auto Dialing Campaigns

BeingOptimist

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience. FAQs Q1: How does AI improve call quality in auto-dialing campaigns?

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How to create a complaint management system to protect your brand reputation

Sprout Social

Ticketing and tracking A ticketing system is software that manages and tracks complaints from different sources and assigns them to the right people on your team. The software enables your team to work together better, ensuring no complaint gets lost or left behind.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages.

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

This can become an issue when outsourcing production to third-party software. These tools are pieces of software that do not have the critical thinking skills necessary to do your job like you can. FAQs about social media rules for lawyers Can a lawyer have a TikTok? But it’s often a breeze full of factual errors.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered. It’s Tax Day in the USA!