Top AI use cases in marketing to elevate your 2024 strategy
Sprout Social
OCTOBER 19, 2023
And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.
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