Convince & Convert

SEPTEMBER 20, 2010

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 161

Social Media Statistics Strategy Research 161

Buzz Marketing for Technology

JUNE 27, 2008

Favorites & Groups. Add to groups/events. Groups/Events. Slideshow Statistics. link] Zen and the Art of Rogue Employee 2007/05/25/government-20-butterfly- Management wing-storm/ Yankee Group [link] â?£ Are you human? Sorry for asking). Enter the text in the image. Cannot see the image? Reload image ). 9 comments |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A. Tiene sangre de troll.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

MARCH 25, 2010

Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. link] [link] kevsong Yea! link] (via @jaybaer) SWIX FB Fanpage support coming soon [link] arikhanson Interesting… RT @jaybaer: Yea!

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Approximately 25% of the time (on average) they will.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 142

Social Media Strategy Consultant Blogger 142

Buzz Marketing for Technology

JUNE 27, 2008

Favorites & Groups. Add to groups/events. Groups/Events. Not added to any group/event. Slideshow Statistics. We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Are you human? Sorry for asking). Enter the text in the image.

Wiki 100

Wiki Syndication Social Bookmarking RSS 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. I'm really looking forward to this, Jay!

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

MAY 4, 2010

link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Roberts @njmirolo Always fun!

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Group them into personas related to the tagged characteristics.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

MAY 12, 2010

link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox?

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Community building 117

Community building Social CRM Consultant Posterous 117

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. One other thing that I would toss out there…in our community of Social Media, marketing, etc., “ Your Content Stinks!

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. It will pay off. link] [link] John D.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Is anyone out there? Does anyone care?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media isn’t inexpensive, it’s different expensive. (I I use this a lot. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is.

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. link] blur Marketing [link] Is It Curtains for the App Store? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Everything.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

APRIL 20, 2010

That group used 3,126 different search terms to get here. Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 26, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. I think PitchEngine has the potential to change the way we publish – maybe even the way we think of our blogs and websites. Im Jay Baer. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. This, I'll try. This, I'll try. Also, toying with the amount and type of content I want to be alerted about. what do you do?

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 5, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks for your help! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. How can I help you?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. This 40-something Florida Mom found he… [link] [link] I Marketing Exposed Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

JULY 15, 2010

Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks.

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. If you would find a social media and content marketing editorial calender template helpful, I created a free Google doc spreadsheet that makes it easy to plan and track activities. Worth a try?

Brands 146

Brands Content Social Media Consultant 146