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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics.

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

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10 Ways Government Agencies Can Get the Most Out of Their Facebook Page

Social Media Strategies Summit

When it comes to reaching and engaging audiences, Facebook is still hard to beat. According to Pew Research Center , seven in ten Americans use the platform, making it the second most used social media site behind YouTube. Before you worry about your posting strategy , getting your Facebook page in decent working order is essential.

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Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. I can create an audience of people who viewed any page of my website that includes “pixel” in the URL. It was an old habit. I use these audiences for both targeting and exclusion purposes.

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Create a custom url for your Facebook Page

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Create a custom url for your Facebook Page by cinta5 on June 17, 2010 After being asked a few times how to get a custom url for a Facebook page I decided to go ahead and create a post on how to do it.

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How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. That changes with the Facebook pixel Event Setup Tool. Learn more about how to master the Facebook pixel in my Facebook Pixel Masterclass video series. Track marketing performance with Facebook Attribution.

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

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