Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 224

Collaboration How To Education Team 224

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. I have been working with a new client since July.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

FEBRUARY 28, 2013

Image: Vhardy via Flickr, CC 2.0. Yes, we’re even starting to talk about marketing. Facebook, of course, has also taken this town by storm. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical. In this context, talking about communications and PR can seem a bit ridiculous.

Industry 250

Industry Marketing Construction Flickr 250

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Imagine you’re at a party.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

Buy 263

Buy Social Media Yahoo Facebook 263

Webbiquity SMM

NOVEMBER 30, 2017

Image credit: untitled exhibitions on Flickr. The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. What are they looking for?

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Harp Interactive

NOVEMBER 2, 2009

ISMA Certified Social Media Marketing Specialist for Harp Social. Add your Twitter, LinkedIn and Facebook links to your email signature. I love Twitter [link] but I am not sure about Facebook and how to use it from a business perspective. Use Flickr to post photos/videos. Diane Rayfield. Proceed slowly.

Social Media 264

Social Media Flickr Tweetdeck Marketing 264

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

Activities 206

Activities Social Media How To Marketing 206

Adam Cohen

NOVEMBER 1, 2010

Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. Enter the world of Facebook, where the communication paradigm is different. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Photo credit: fdmount via flickr.

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Waxing UnLyrical

AUGUST 22, 2012

Facebook stock is not doing very well. Some are even beginning to question whether Mark Zuckerberg can continue as the leader of Facebook (somewhere, the Winklevoss twins are howling with laughter). In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that.

Privacy 198

Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

APRIL 9, 2012

I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. I see ads “not by facebook.” The point is that these ads “not by facebook” have nothing to do with my timeline or me. I wish them ill.

Facebook 206

Facebook Virtual World Exercises Flickr 206

Ari Herzog

DECEMBER 28, 2012

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. I will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change.

LinkedIn 170

LinkedIn Twitter Facebook Foursquare 170

Waxing UnLyrical

JULY 19, 2011

But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. Image: Tony the Misfit via Flickr, CC 2.0. are all still over at Facebook. Image: Meer via Flickr, CC 2.0. LinkedIn was like Facebook, but for work.

Google 172

Google Facebook Flickr Social Networking 172

Waxing UnLyrical

MARCH 12, 2014

Image: Retis via Flickr, CC 2.0. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Marketers hear all the time about how they should double-down on their creation of visual content. Memejacking: How to Get Started Marketing with Memes. Why Does It Work?

Meme 191

Meme How To Marketing Community building 191

The Realtime Report

AUGUST 17, 2012

Facebook: 955 million active users. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Facebook followed with 19%, Twitter with 16%.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. I logged onto Facebook less.

Meeting 168

Meeting Marketing Avatar Flickr 168

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. Facebook’s Follies. Likewise, Facebook awkwardly handled SMBs during the initial introduction of business-specific pages. We think it’s important that everyone who invests in Facebook understands what this mission means to us.”.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Firebelly

MAY 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. View an alternate.

Sentiment 161

Sentiment Facebook Paid Search SMS 161

Ari Herzog

DECEMBER 19, 2012

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. If you do comment, how do you react to a Facebook system? Got a question?

Comments 119

Comments Disqus Facebook Blogosphere 119

Firebelly

AUGUST 3, 2010

The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. FOX 59 News in Indianapolis reported on the story and the Facebook wall comments escalated even further. View an alternate.

Facebook 216

Facebook Paid Search SMS Syndication 216

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Experiment with Flickr and/or YouTube groups to build media for specific events. and Mogulus, or Qik on a cell phone.

Social Media 232

Social Media Press Release Marketing Widget 232

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Marketing 100

Marketing Startup Consultant Flickr 100

Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. You only have to write a blog post once a week, and tweet a few times a day, and dabble on LinkedIn or Facebook. Photo credit: Kellogg Community College (Flickr, Creative Commons).

Content 182

Content Marketing Creative Commons Industry 182

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Image: infradept via Flickr, CC 2.0. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. You’re welcome.

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Trends Marketing Consultant Sample 100

The Marketing Blog

MARCH 2, 2010

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. Distribution Platform :: Facebook Facebook dominates on its own platform with about 72k (92.6%) reactions.

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Comparison Twitter Web 2.0 Facebook 222

The Marketing Blog

AUGUST 12, 2010

47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. Alltop Social Media said: Facebook and India [link] Social-Media.alltop [.] We have tried to cover some interesting insights via the presentation. We would be glad to help.

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Alltop Web 2.0 Facebook Startup 127

Kikolani

DECEMBER 4, 2012

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Photo Credit: Chris Heller on Flickr. Print Advertising.

Marketing 154

Marketing Message Boards Conference Flickr 154

Social Media Marketing

DECEMBER 17, 2010

It seems that every time Facebook makes a change, it's a major gaffe. Just two months ago, Facebook made news with its rollout of new Groups, which Zuckerberg claimed would be "giving you more control." It was discovered that Facebook members could add each other to groups without their consent.

Facebook 161

Facebook Privacy Flickr Notification 161

The Marketing Blog

APRIL 18, 2010

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India. growth in India.

Facebook 167

Facebook Web 2.0 Startup Press Release 167

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. So right there, users can see that they have control over their content and that Facebook seeks consent.

Instagram 168

Instagram Flickr Privacy Policies 168

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human. It’s not just marketing. Guest Post by Jeremy Miller.

Content 100

Content Marketing Cost Buy 100

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. Find photos from Flickr or Picasa — be sure to use Creative Commons photos — or buy royalty-free stock photography, and put them in your blog posts for added impact. Also, share entire photo albums online via Twitter and Facebook.

Picasa 177

Picasa Content Vimeo Tourism 177

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel. Here is the version that is live on the website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Image: Do-Hyun Kim via Flickr, CC 2.0. Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

Content 100

Content Committee Marketing Consultant 100

Buffer Social

NOVEMBER 21, 2018

Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.). 24+ websites to find free images for your marketing. Flickr is an image hosting platform where you can find images that can be used and modified for commercial purposes.

Sites 111

Sites Public Domain Creative Commons Embedding 111

The Marketing Blog

FEBRUARY 6, 2010

45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut.

Web 2.0 145

Web 2.0 Facebook Startup Comparison 145