Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". Search Engine Marketing.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

APRIL 20, 2010

That would be a interesting exercise, wouldn’t it? Ive founded 5 companies, and spent 15 years running digital marketing agencies. If you get a chance, please check out the white paper. Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month?

Hitwise 117

Hitwise Content Blogger Consultant 117

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All Who influenced you, and why?

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. You’ll be amazed at how many content-creation ideas this simple exercise can generate. What shows up in these search results? How much photo and video content appears? GREAT INFO!

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. a particular platform loses favor; MySpace comes to mind).

B2B 176

B2B Social Media Marketing Microblogging 176

Convince & Convert

AUGUST 11, 2010

ryanzuk Applauding your move Jay … one great benefit of mingling the virtual and reality aspects of a communications career (social media strategy etc) is the flexibility you've built up and are now exercising. I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! Herve Good Luck Jay!

Social Media 116

Social Media Strategy Travel Team 116

Techipedia: Tamar Weinberg

JUNE 30, 2008

It’s a lot noisier without risk factors involved: it’s harder to really follow every single Plurk from a person, whereas in Twitter, you can read everything in one page (as you can see, I’ve primarily exercised caution with my Tweets). Reply David June 30, 2008 at 7:55 pm Tamar: All’s well with me.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. There are obviously big chunks of the market whose businesses will need to change in a really big way and some of whom whose businesses will probably really suffer.

Social Media 115

Social Media API Training Class 115

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. This was an illuminating exercise for me. I don’t think it would have.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Buzz Marketing for Technology

JUNE 27, 2008

Information Filtering - Get what counts | Buzzoodle Buzz Marketing. There are certain categories that I place more importance on…such as health matters, exercise, GTD, etc. Brings all your favorite MySpace, Digg, YouTube, Gmail, Flickr, eBay, del.icio.us Without Doing Any Exercise From Geek to Freak: How I Gained 34 lbs.

Tips 263

Tips RSS StumbleUpon Google Reader 263

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. This blog covers specific topics if and only if there’s discussion in a variety of internet marketing forums. Search marketing? In order for people to find you, you need to be able to market your blog to them.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Buzz Marketing for Technology

JUNE 27, 2008

They are instruments teachers use to exercise their control over you and decide what and how you should learn. You can approach learning finance in this manner: Psychology > psychology in marketing > planning marketing budgets > finance. Add them in your Facebook and Myspace networks. Bi g difference!

FeedBurner 100

FeedBurner Web 2.0 RSS Education 100

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

ProBlogger

MAY 7, 2018

In today’s episode I want to share my keynote at this year’s Social Media Marketing World – 9 Things I Wish I Knew About Blogging that Will Accelerate the Growth of YOUR Blog. Social Media Marketing World. Social Media Marketing World last year’s virtual pass. Hope you enjoy my talk from Social Media Marketing World.

eBook 47

eBook Collaboration Blogger Avatar 47

Buzz Marketing for Technology

JUNE 27, 2008

Facebook and/or MySpace are useful social networks where you can build outposts (see next list). Build a similar outpost on MySpace, if your audience might be there. As I am currently in the process of my own personal branding exercise, this post could not come at a better time. It also connects you to other practitioners.

Social Media 280

Social Media Brands Technorati RSS 280

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Kikolani

JUNE 11, 2010

Making Money Online / Online Marketing. Are you being seduced into affiliate marketing ? Client feedback exercise to kick off a SEO project – great way to get to know your client and their goals. As you know, most mailing lists are also an avenue to promote products for affiliate marketing.

Resources 129

Resources Mashup WordPress Affiliate marketing 129

Techipedia: Tamar Weinberg

JULY 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise.

Social Media 251

Social Media Klout Influencer Feed 251

Buzz Marketing for Technology

JUNE 27, 2008

Give students a time limit to complete the exercise that forces them to skim (tell them the assignment is to develop their skimming skills) Change the font and format so key words stick out (including the last sentence) Have students work in groups to do the activity (someone should catch the last line) Does anyone have other suggestions?

Skills 184

Skills Training Wiki Education 184

Koka Sexton

SEPTEMBER 29, 2008

They work in libraries, for law firms and on the stock market. How NOT to use your Social Media Marketing Manager! ¬ Fighter-Geek Lv20 #492 May 21st, 2008 at 3:28 pm dj41326 – Are you aware of the term irony? Nerd read cult literature (nothing new of course, nothing so trite, usually works predating the seventies).

Types 99

Types List Comments Posterous 99