Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. That’s not all down to its social media presence. Do you prefer coffee or tea? Teens loved it.

Education 162

Education Examples Content Nielsen 162

Hootsuite

JUNE 6, 2024

Social monitoring requires using specialized tools to gather qualitative and quantitative data. It can also improve customer engagement and brand reputation. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Ready to start tracking your social media mentions? Social ROI.

HootSuite 98

HootSuite Sentiment How To Hashtag 98

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 106

Social Media Insurance ROI Meme 106

Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Add a description of your video.

Video 145

Video Facebook Notification API 145

Buffer Social

JANUARY 22, 2024

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 91

API Social Media Management Platform Instagram 91

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. Learn more here.

Examples 138

Examples Campaign Tips UGC 138

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

SocMed Sean

DECEMBER 18, 2018

Businesses are constantly working on improving their social media strategies – finding ways to improve on their images or make videos that “go viral”, but sometimes they lose track of the fact that social media activities aren’t about necessarily about the pretty pictures or well-produced videos, they goal is to find a way to engage your user.

Social Media 220

Social Media Meme Advertising Strategy 220

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom. .”

Eventful 147

Eventful Social Media Badge Hashtag 147

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. 65% of Facebook videos occur on mobile devices. engagement rate.

Instagram 96

Instagram Strategy Facebook Social Networking 96

Sprout Social

FEBRUARY 1, 2022

Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. As with many internet trends, smart brands will find creative avenues to capitalize on peak intrigue and engagement. ThisIsPower pic.twitter.com/xeeQoy7P97.

Meme 92

Meme Communities Conversation Social Media 92

Pam Moore

SEPTEMBER 26, 2020

From global pandemics, social justice, elections, peaceful protests, riots, rallies, supreme court nominations, to trade deals, there is much to talk about. It's not as simple as posting a meme on Facebook accompanied by an opinionated rant and hoping you can sway your friends to vote for the candidate of your choice.

Brands 78

Brands Meme Training eBook 78

Oktopost

MARCH 15, 2021

LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. Social Advertising and Video. Create Community.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

AUGUST 30, 2021

However, social teams are still frequently left in the dark about larger marketing campaigns until late in the game. Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. Social marketers are in tune with the voice of the culture.

Campaign 136

Campaign Social Media Social Media Management Team 136

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. You can select either photo or video Facebook Ads, along with some mixed-media options like stories and carousel ads. Give Your Audience Relevant Ad Content.

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

FEBRUARY 4, 2020

It’s relatively easy to share quick to consume content on Facebook or Instagram, like photos, memes and quotes. On LinkedIn’s professional-focused network, influence, audience, and authority are built upon expertise. When it comes to generating leads for B2B businesses, LinkedIn dominates other social networks.

LinkedIn 100

LinkedIn Influencer Brands Marketing 100

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are Some Key Performing Indicators of Social Media Engagement that you may consider measuring: Bookmarks (onsite, offsite). Views (videos, ads, rich images).

Analytics 350

Analytics Social Media Trendrr Digg 350

Pam Moore

SEPTEMBER 26, 2018

Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video. The funny thing is that this crazy, silly Instagram account has resulted in numerous new leads, customers, international speaking engagements and more. Facebook, Instagram or cat memes didn't invent fun. This doesn't surprise me.

Brands 141

Brands Instagram Meme Banking 141

Buffer Social

DECEMBER 3, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes. So today we’ll look at the things we know about the algorithms for four major social networks.

Social Media 111

Social Media LinkedIn Social Networking Instagram 111

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Know the character of every social channel.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Sprout Social

OCTOBER 16, 2018

Rabid, engaged followers that are more than happy to spend. Most beauty content on social media is undoubtedly product-centric, but what keeps this from being excessive or off-putting is the way these brands also add value for their audience. Such how-tos provide an engaging medium to show off products in action.

Industry 100

Industry Social Media Hashtag Instagram 100

agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. The shift to video and Live has enabled people to connect across geographic areas via social media in ways we never could before!

Social Media 92

Social Media LinkedIn YouTube Platform 92

Kikolani

JUNE 8, 2012

How to Use Social Media to Aid in Your Search for Employees – The following are some ways to incorporate social media into your search for qualified employees. We bet you’ll easily recognize a meme or two. We bet you’ll easily recognize a meme or two. Social Media / Social Networking.

Mashup 113

Mashup Resources Meme SEO 113

Sprout Social

NOVEMBER 11, 2019

In lieu of long-form content, bite-sized video has been the go-to for brands targeting younger customers for a reason (think: Instagram Stories and Snapchat). Short-form video bursting with overlays, effects and music has proven to be marketing gold for influencers and brands alike. Encourage engagement through tagging.

Marketing 85

Marketing How To Authentication Discount 85

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Know the character of every social channel.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Sprout Social

OCTOBER 31, 2022

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ? the poison for kuzco.

Meme 117

Meme Social Media Social Media Management Trends 117

Hootsuite

MARCH 20, 2023

Congratulations on your engagement! Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Bonus: Use our free engagement rate calculato r to find out your engagement rate 4 ways fast.

Engagement 95

Engagement Analytics Meme Instagram 95

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach. Focus on quality.

Engagement 145

Engagement Facebook HootSuite Groups 145

Pam Moore

SEPTEMBER 26, 2018

Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video. The funny thing is that this crazy, silly Instagram account has resulted in numerous new leads, customers, international speaking engagements and more. Facebook, Instagram or cat memes didn't invent fun. This doesn't surprise me.

Brands 60

Brands Instagram Meme Banking 60

Pam Moore

NOVEMBER 19, 2019

Influencer outreach and engagement strategy and plan. Social platform selection and prioritization based upon audience analysis and business goals. Community development strategy and plan inclusive of social listening and engagement. It's about aligning social to your audience needs and business goals, period.

Social Media 60

Social Media Training Press Release Project 60

Hootsuite

APRIL 28, 2020

It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 9 Ideas for Engaging TikTok Videos. Share an educational video. important; }. billion downloads to date.

Video 145

Video Engagement Hashtag Influencer 145

Twist Image

JULY 25, 2014

The point is this: I met them through (and because of) social media. Without blogs, podcasts, online social networking, I would have never met them. Yes, there is a lot of quick responses to customer service issues, and tons of new and interesting memes and viral videos being pushed out, but a true conversation?

Conversation 96

Conversation Brands Airlines Advertising 96

Sprout Social

MAY 8, 2019

Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today. Bite-sized videos. As you roll out more content, it’s crucial to squeeze more engagement out of your following by understanding the best times to post on Instagram. Customer photos.

Instagram 108

Instagram How To Hashtag Feed 108