Ignite Social Media

JULY 8, 2016

Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. So with that, here are three social media trends fashion and beauty retailers should leverage. Offer on-page customer service by responding and engaging with fans. Using Influencers.

Fashion 112

Fashion Retail Trends Social Media 112

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Find the Right Influencers for Summer. Start with these tips.

Influencer 95

Influencer Campaign Apparel Travel 95

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing. Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. . Find the Right Influencer & Platform.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Meltwater

SEPTEMBER 19, 2019

Influencer marketing is a powerful tool for aesthetically focused lifestyle, retail and travel brands in particular – as well as marketers who want to reach engaged audiences through the power… Read More >>>.

Influencer 116

Influencer Retail Travel Marketing 116

Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

Engagement 136

Engagement Brands Review Influencer 136

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Allow for deep engagement. Moms are a key target market for many retail brands. Fear is getting in the way of great content.

Retail 87

Retail Brands Authentication Loyalty 87

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. pic.twitter.com/3Ifjcmg6qQ.

Retail 52

Retail Trends UGC Mobile 52

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

Influencer YouTube Campaign Price 183

Keyhole.co

OCTOBER 26, 2023

Analysis of Chanel’s social media accounts If you look at Chanel’s social media platforms, you’ll notice the brand has retained their traditional luxurious appeal while simultaneously being very modern in their engagement with audiences. Of course, this does not mean Chanel is not engaging with audiences.

Fashion 52

Fashion Platform Engagement Social Media 52

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. .

Influencer 73

Influencer Trends Marketing Authentication 73

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. Results also showed that the Nationwide campaign content engaged men more often than women. This insight led the company to identify a continued opportunity to engage with 18-to 44 year-olds. Pinterest for Retail. Tips for Retailers.

Engagement 138

Engagement Retail Case Study How To 138

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. That requires understanding the interests of customers and giving them engaging content.

Retail 55

Retail Trends UGC Authentication 55

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. There are several ways you can utilize this platform to boost engagement and pump up sales. It’s expected to generate 6.8 billion U.S. There’s more.

Products 163

Products Instagram Brands How To 163

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Retailers go all-in on Instagram and TikTok. Ask yourself: Where is your audience most likely to participate in a trend or engage with content?

Social Media 112

Social Media Strategy Exercises Retail 112

Ignite Social Media

MAY 24, 2016

Luckily for businesses — small and large – social media makes it easier than ever before to hop on the music festival bandwagon, expand brand awareness, target new demographics, reinforce a brand’s identity as a trendsetter and ideally influence consumer purchasing decisions. So, who can capitalize on music festivals, like #Coachella?

Engagement 110

Engagement Brands Hashtag Eventful 110

Pixlee

AUGUST 23, 2018

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. Pixlee partnered with ComQi to do just that—provide a personalized, authentic shopping experience for a large retailer.

Retail 41

Retail UGC Apparel Social Media 41

Akamai Marketing

JANUARY 1, 2015

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

Case Study 100

Case Study Retail Study Eventful 100

Convince & Convert

AUGUST 27, 2013

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? Brand images without people would be associated with greater engagement than those images including people. How Does the Presence of People in Brand Images Relate to Engagement?

Research 163

Research Engagement Facebook Retail 163

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams. What is livestream shopping?

Video 121

Video Retail Hosting Fashion 121

Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46

Retail UGC Comparison Price 46

Pixlee

JULY 23, 2019

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. She advises, “ Brands need to trust the influencer they have selected for the program.

Fashion 64

Fashion Influencer Authentication Apparel 64

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding.

Case Study 114

Case Study Marketing Directory Retail 114

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Ignite Social Media

MARCH 23, 2020

Social Media Use, Engagement and Paid Efficiency are Way Up. We’re seeing more engaged users (60%) across the whole sample, but for key industries that median increase was 882%. Revisiting influencer content: We’ve seen very high engagement on influencer content that recognizes the situation tastefully.

CPM 175

CPM Social Media CPC Sample 175

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Pixlee

JULY 30, 2019

Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Lauren Mims.

Travel 66

Travel Influencer Delicious Authentication 66

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

Analytics 68

Analytics Influencer Apparel Airlines 68

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling.

Video 131

Video Retail Influencer YouTube 131

Pixlee

JANUARY 26, 2021

These milestones also have the potential to boost social media engagement – especially when a customer has a pleasant brand experience that they are eager to share with others online. . For ecommerce retailers in particular, this calls for a greater focus on product packaging and presentation. Product Unboxing .

Engagement 52

Engagement Apparel Loyalty Retail 52

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Social Media 129

Social Media Case Study Retail Study 129

Social Media Strategies Summit

MARCH 25, 2021

For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line. The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. “We According to HootSuite, the average engagement rate for Facebook video posts is 0.26%.

Examples 221

Examples Retail Instagram Buy 221

Keyhole.co

JULY 11, 2023

It involves creating and promoting branded hashtags to increase visibility, engagement, and conversions. Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. This eliminates the need for retailers to handle the products physically. Hashtag campaigns are marketing strategies.

Hashtag 52

Hashtag Campaign Instagram How To 52