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23 Simple Ways to Increase Facebook Engagement (Free Calculator)

Hootsuite

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page.

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed.

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Facebook Lead Ads: A Complete Guide

Jon Loomer

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. In this post, we’ll talk more about what Facebook lead ads are, how they work, how to set them up, and things to consider. Facebook lead ads look like any other link ad when presented to a user. How it Works.

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How to Boost Engagement With LinkedIn Carousel Posts and Ads

Hootsuite

Many social platforms, like Instagram and Facebook, have carousel post formats. We know carousel posts outperform nearly every post type on other platforms, even getting 3 times more engagement than Reels on Instagram. Optimize your Company Page for discovery and engagement first. What about on LinkedIn? Let’s find out.

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Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. It didn’t get much engagement. But, guess what?

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Facebook Ads Breakdown by Time, Delivery, Action, and Dynamic Creative Element

Jon Loomer

When you use this feature, Facebook will breakdown your reporting by a single variable. By default, Facebook doesn’t use a breakdown by time. When you select the Day breakdown, Facebook will create a different row for each day within the time window of your report. Platform: Facebook or Instagram. Age and Gender.

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