Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Harvard College. Do you prefer coffee or tea?

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Education Examples Content Nielsen 163

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom.

Education 93

Education Social Media Tips HootSuite 93

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

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ROI Team Social Media Metrics 138

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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Social Media Reddit LinkedIn Research 220

Social Media Today

NOVEMBER 5, 2020

Snapchat has launched a new expansion of its Snap Focus education platform for marketers.

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Education Marketing Platform 218

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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Social Media Management Skills Social Media Metrics 227

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. So how do we do that as marketers? Social media was the obvious answer: it’s free, scalable and available to billions of people. What we actually need to do is get them to act. We need to get them to change.”

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Campaign Social Media Case Study Training 210

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

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B2B Trends Social Media UGC 117

Social Media Today

APRIL 6, 2021

Reddit has launched a new advertiser education platform to help businesses make the most of their on-platform campaigns.

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Reddit Education Platform Marketing 215

Social Media Today

OCTOBER 26, 2022

The courses provide key insight into how to make best use of TikTok for marketing.

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Education Platform Marketing Course 210

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. Retweets and responses.

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Education Marketing Reddit Class 85

Social Media Today

JANUARY 13, 2021

LinkedIn has launched a new education platform to help marketers learn more about effective use of LinkedIn ads.

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Education LinkedIn Platform Tools 218

Ignite Social Media

MARCH 16, 2020

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. In fact, a recent survey by Global WebIndex found roughly 25% of respondents saying they check social media more often because of COVID-19/coronavirus. Hang in there.

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Social Media Crowdsourcing Marketing Survey 195

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

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Social Media Hubspot Statistics Survey 145

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. Advantages of social media in higher education. Social media isn’t all memes and arguing politics.

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Education Social Media Tips Policies 111

Social Media Today

OCTOBER 9, 2019

Pinterest has launched a new set of education resources to help marketers better understand how to maximize their Pin campaigns.

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Education Resources Marketing Campaign 168

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Examples Trends Social Media Brands 130

Social Media Today

DECEMBER 2, 2022

The course aims to help agency staff learn more about TikTok’s various marketing tools and approaches.

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Course Education Marketing Tools 156

Social Media Today

MARCH 13, 2023

The eight-part course highlights various key tips for video marketers.

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Course Education Video Marketing 152

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training.

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Training Course Resources Social Media 118

Social Media Today

OCTOBER 5, 2023

The new courses cover Reddit's evolving ad tools and measurement options.

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Reddit Course Education Platform 176

Social Media Today

FEBRUARY 26, 2019

Snapchat has updated its 'Snapchat Explore' platform education course to help marketers get a better understanding of its ad options.

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Education Course Marketing Platform 167

Social Media Today

JULY 8, 2022

The new, e-mail-based program will provide a range of expert insights into effective TikTok marketing.

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Education Marketing 163

Social Media Today

JUNE 15, 2020

Snapchat has launched a new set of education courses to help marketers get the most out of its various ad options.

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Education Course Advertising Marketing 213

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture.

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Construction Social Media Strategy Collaboration 52

Ignite Social Media

APRIL 2, 2021

And social media has become a less friendly place along the way. That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. At Ignite Social Media , we do nothing but social media marketing.

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Social Media Management Social Media Brands Guidelines 190

Your Escape From 9 to 5

JULY 1, 2022

Social media is just such a trend. In fact, social media is more than a trend as it is here to stay. But because social media has grown so fast, most marketers have been forced to learn how to use it “on the job.” In this post, learn how to develop a social media strategy that pays.

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Social Media Strategy Marketing Loyalty 75

Social Media Today

APRIL 6, 2022

The new educational program covers all aspects of TikTok campaign creation and strategy.

Education 148

Education Advertising Campaign Marketing 148

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

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Social Media Survey Education Team 123

Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

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Social Media Marketing Influencer Team 176

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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Statistics Social Media Video Marketing 142

Social Media Today

NOVEMBER 28, 2023

A new way to learn more about Reddit ads best practices, and showcase that knowledge.

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Reddit Education Platform Marketing 186

Hootsuite

OCTOBER 8, 2020

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. Snapchat is the world’s 13th most-popular social media platform.

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Social Media Statistics Marketing Reddit 145

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans.

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Video Social Media Wireless Marketing 132