Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

The Ultimate Guide to Instagram Hashtags in 2019


Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Why You Should Use Instagram Hashtags. The Different Types of Instagram Hashtags.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

5 Brands Successfully Using Education to Engage

Convince & Convert

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. I was tweeting pictures of different exhibits and technologies that I was experiencing, sometimes using the hashtag and sometimes not, when I received a tweet from @generalelectric.

Facebook Educates Marketers With Playing Cards

The Realtime Report

Facebook Educates Marketers With Playing Cards. Or how about marketing statistics, hashtags and demographics. Flush. Full House. 3 of a Kind. Confused yet?

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission.

SMCEDU: Changing Higher Education Through Social Media

Social Media Strategery

You can follow the conversation surrounding social media and higher education under the #SMCEDU hashtag. The mission has three parts: Bringing about awareness of social media and its impact on both personal, professional, and civic engagement to educational communities.

A complete calendar of hashtag holidays for 2019

Sprout Social

There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months. Our list includes a combination of celebrated & industry-specific hashtag holidays, as well as a few atypical options. Hashtags and brand.

How To Apply Social to Education and Learning


Do you work in the Education department? That’s where your expertise in learning and education is invaluable. Given all of that, what can the education team actually DO with social? You spend most of your time delivering formal education programs, as you should.

Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana. We need more students to request this change and support these educators.

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

Education education high school mobile communications social media First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama!

2019 July – 2 Day Facebook™ & Instagram™ Sydney Course

Laurel Papworth

Course social media Sydney Australia Education Facebook Facebook Australia instagram workshopJuly 2019, Sydney CBD Facebook & Instagram for Business course: (2 day Sydney course) Are you wanting to take your Facebook Business Page & Instagram content to the next level?

How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

One way to identify and engage your consumers is through hashtags. Starting on Twitter, hashtags have been used since 2007 to make conversations about similar topics or events easy to find and participate in. Hashtags, Hashtags, Everywhere! There’s even hashtag etiquette!

A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack

Convince & Convert

The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. Think you can sneak that bejeweled lipstick taser past the TSA? Think again.

How to Adapt Your Brand for Instagram

Convince & Convert

Get more content like this, plus the very BEST marketing education, totally free. Social Media Case Studies capital one hashtags instagram social media campaign social media case study social media strategy user generated content

Free webinar on Twitter for Australian Teachers – PIL Microsoft Teachers

Laurel Papworth

Join social media expert, Laurel Papworth from May 28th for three very exciting social media workshops tailored specifically towards educators. So tell your colleagues, tell your friends and become part of our online social revolution, who knows, you might even get your own #Hashtag.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

They can do things like pause auto-tweets, incorporate relevant hashtags as needed all without being told. Classes and Education Community Culture social media Social Media Club advice community manager hiring public relations

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

The Realtime Report

The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options. To share photos of their cups in Halloween costumes, fans must use the hashtag #DresseDD when they tweet @DunkinDonuts or post to Instagram.

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Advanced Social Media Course – August Sydney 2015

Laurel Papworth

I’m not sure I’m using the right Hashtags for Instagram, Twitter etc. Course social media Social Media Australia Training analytics business campaign Education Facebook Marketing measurement social ads strategy Sydney Twitter workshop

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Facebook Course – Sydney – February 2017

Laurel Papworth

Wants more engagement on their Facebook Page including setting up a Conversation Diary with correct hashtags and times to post specific content. Facebook Social Media Australia Training 2017 ads Course Education insights social media Sydney workshop

14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. 3) On-going social media education ! 5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 7) Create a hashtag around your company, product, or industry and drive the conversations.

10 Tips for Success on Twitter

Cody Ward

Use hashtags for events, webinars, activities, and popular topics. People are actively searching and following hashtags. If all it takes if for you to add a quick hashtag at the end of your post to potentially get some more eyes on it, then it’s a no brainer. Keep your tone is educational and appreciative. Social Media hashtag mention social media tips tweet twitterWhen I first joined Twitter, I didn’t know quite what I would get out of it.

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Top Tips to Promote Your Toy Store Through Instagram

Social Media Marketing

Make the most of Instagram insights that will educate you about your most-liked posts and details like who is looking at your Instagram business profile. Though you have an option of 30 hashtags, do not use more than five per post.

3 Ways to Use Social Media to Grow Membership


You can target people based on age, gender, occupation, geographic location, educational background, interests, etc. So for example, if you’re the Georgia Association of Educators, you could target people who live in the state of Georgia and work in public education. And to find that watering hole, you need to take advantage of hashtags. Is there a popular hashtag people in your industry use? Another way to utilize hashtags: trending topics and popular events.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

A powerful multi-purpose Twitter tool that enables you to monitor your personal/brand mentions, retweets, relevant keywords, and hashtags; track competitor mentions and compare performance; switch between multiple Twitter accounts; and report on results. It’s not nonsense hashtags.

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The Best Social Media Platforms for Location-Based Small Businesses

agora pulse

Use location hashtags. Instagram’s location hashtags can help you attract new customers! Add location hashtags — people searching for local businesses will see your images and Instagram account. Search for hashtags.

How to Tell the Instagram Algorithm That You’re Awesome

agora pulse

Use hashtags. Instagram users will click on or search for hashtags about the topics they’re most interested in. Increase your chance of getting engagement and getting found by using relevant hashtags in your Instagram captions. Don’t be shy about using multiple hashtags.

How to Be Great at Social Media for Financial Services

agora pulse

Educate all employees on regulatory requirements. Even events or education.). Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. The financial services sector moves at a rapid rate.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Your potential buyers are just starting out their research process and prefer to look to a variety of information sources to self educate. As a business attending or sponsoring an event, the conference hashtag is key to targeting, engaging, and closing your qualified leads.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Guest post by Lauren Lawson-Zilai.

How to Celebrate Social Media Day

agora pulse

Share some quotes or content from your favorite social media educators. Be sure to use the hashtag #SMDay or one specific to your event. Prosecco. That’s now the official Social Media Day adult beverage. You see, in the U.S.

What You Need to Know About Visual Content for Social Media

agora pulse

As for the when and where, we’ll get to that soon, but these engaging content, educational content and promotional content are the big three for your content plan. It offers value in the form of information, but it’s not an infographic or a straight educational post.

21 Ways to Get More Engagement on Instagram Stories


5: Use Hashtags in Instagram Stories to Improve Your Reach. If you’re looking to get more views on your Instagram Stories, you need to be adding hashtags to your posts! Adding hashtags to your stories is a great way to give your content an added chance to be discovered by new audiences.

How to Plan a Pride Campaign on Social Media


Here are our top tips for running a successful Pride campaign for your brand and community on social media: Tip #1: A Successful Pride Campaign on Social Media Starts with Education. Use the #Pride Hashtag in your Captions. Plus, Pride hashtags are going rainbow!

Social Media Strategies of Top US Universities


Social media has become an invaluable asset for marketing in higher education. There is no dearth of hashtag campaigns when it comes to universities. Like brands, educational institutions need to be consistent with content.

Jenn Herman’s Three Favorite Not-So-Secret Instagram Tips for You

agora pulse

“We always talk about hashtags as, you know, the search mechanism to get found by new people. But these posts of mine are educational content highly targeted to my audience.

Three Things Twitter Needs to Thrive

Webbiquity SMM

The other platforms also offer targeting by age, degrees (level of education), and alma mater. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy. One can search by hashtag and see top trends, but little beyond that. show related hashtags and their relative popularity. Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds.

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

Reach Tactic: Community building through hashtags. This Arizona dance school keeps its Facebook fans together (and its content sorted) by the hashtags #MADdancers, #MADalumni, and #MADteachers. Industry: Education. Its posts often thank those who help educate its students.

How to Create a Social Media Post Schedule in Three Easy Steps

agora pulse

Hashtags are an important part of being discovered on Twitter– but don’t overuse them! LinkedIn tends to attract users with higher education and household income. Long form content is rewarded on this platform, with a focus on education and engaging in discussion.

How to Create a Social Media Post Schedule in Three Easy Steps

agora pulse

Hashtags are an important part of being discovered on Twitter– but don’t overuse them! LinkedIn tends to attract users with higher education and household income. Long form content is rewarded on this platform, with a focus on education and engaging in discussion.

What to Post on Instagram When You’re Fresh Out of Ideas


For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . You can also use quotes to educate your audience and build product awareness.

7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

Use Industry-Specific Hashtags. One of my previous posts on this blog talks about ways you can find relevant hashtags for your business. Using hashtags that are specific for your industry in your posts is a great way to promote them. Image via Unsplash.

How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500. Hey #DAYTONA500 fans, follow @NASCAR now to compete in the Hashtag 500 this Sunday!