Waxing UnLyrical
DECEMBER 12, 2016
Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics. A true analytics geek, Brandon and I also share a love of theater, Twitter chats (he’s been a guest on #measurePR several times), and words.
The Social Media Hat
JULY 25, 2016
Social Media 15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+. If you've been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say "I need more followers!" It's not easy. You have to work hard, be diligent, post relevant and interesting content, and you have to know a few tricks.
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The Realtime Report
OCTOBER 30, 2016
3 Top Internet Marketing Jobs To Watch In 2017. Companies are always trying to find new ways to connect with clients online, but they’re often completely outdated in their approach. With new technologies always evolving and new methods of communicating with clients appearing every day, it’s very easy for companies to fall by the wayside and fail to capitalize on new opportunities.
Convince & Convert
JANUARY 19, 2016
Image via Unsplash. When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Many of these posts were either commercials wrapped in the false cloak of tribute, or the companies doing the posting were so far removed from anything to
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Jon Loomer
DECEMBER 8, 2016
Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. That means experimenting with lots of things that don’t work before finding what does. One example of this is split testing. Split testing allows an advertiser to experiment with two or more versions of a single variable (like two different audiences) that would see the same ad.
Pam Moore
DECEMBER 11, 2016
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Kikolani
NOVEMBER 1, 2016
When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more. 10,000 likes, 100,000 likes, a million likes! We set big goals to grow our Facebook fan pages all based on this one simple metric. But here’s the secret. Facebook ‘likes’ aren’t very useful. Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics.
Ignite Social Media
NOVEMBER 21, 2016
Finally, Instagram will allow links and @mentions in their stories, while Twitter makes another move to make the platform friendlier, in this week’s Social You Should Know. Instagram Adds Links, Boomerangs and Tagging to Stories. Instagram has become an increasingly vibrant community over the last two years, but the ability to link from content was a big drawback for marketers.
Audiense
SEPTEMBER 16, 2016
“ True brand connection is now more important than ever as we navigate the world. ” Nadine Heggie, VP Global Partnerships, National Geographic Society. Good storytelling is how people will care about your brand. It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it).
Rebekah Radice
NOVEMBER 28, 2016
Sun Tzu, a Chinese military general who wrote “The Art of War” once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”. And so it is with any social media campaign embarked upon without strategy or tactics. No matter the situation — when the two aren’t paired — defeat and failure are imminent.
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A beginner's guide to social media automation tools and getting automation right.
Waxing UnLyrical
OCTOBER 10, 2016
This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met. But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand.
The Social Media Hat
NOVEMBER 13, 2016
In this article we will be examining everything you need to learn how to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available tools and mediums.
Janet Fouts
OCTOBER 13, 2016
Getting a verified Twitter account is easier than it seems. Follow this guide to getting your own account verified.
Convince & Convert
NOVEMBER 16, 2016
Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
NOVEMBER 18, 2016
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. I know. For those familiar with my strategies, this seems asinine.
Pam Moore
NOVEMBER 23, 2016
Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!
Jenn's Trends
OCTOBER 27, 2016
I’ve been blogging for almost 4 years now and the one big regret I have is that I didn’t focus on building my list earlier. It wasn’t that I didn’t have a list. I did. But it was really small and I didn’t discourage signups, but I certainly didn’t encourage them and I didn’t have a… The post How to Grow Your Email List Using Social Media appeared first on Jenn's Trends.
Kikolani
SEPTEMBER 27, 2016
In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Ignite Social Media
SEPTEMBER 27, 2016
Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Once we’ve elected the next President on November 8 th , I imagine people will have a thing or two to say about that, as well. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. 1.
agora pulse
MAY 4, 2016
If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are str
Meltwater
DECEMBER 11, 2016
Although much of the influencer marketing conversation centers around consumer brands and their partnerships, influencer… Read More.
Waxing UnLyrical
NOVEMBER 28, 2016
I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school. Yes, that’s how long we go back! And because we graduated from school pre-internet, we lost touch. And then reconnected after 20 years – TWENTY!
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The Social Media Hat
OCTOBER 27, 2016
In a stunning announcement, Vine announced on Thursday that the service is essentially shutting down. Why, and more importantly, what will happen to existing Vines and Vine users is of paramount performance.
Proactive Report
JUNE 11, 2016
The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals.
Convince & Convert
FEBRUARY 1, 2016
There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust. Although the need to engage with social media in business is undeniable, it’s easy to miss the bigger picture in all this: your business goals.
Jon Loomer
NOVEMBER 10, 2016
When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share links to our website. But that was just scratching the surface, it seemed.
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Pam Moore
NOVEMBER 29, 2016
Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” Instead they are thinking “HOW can I do business with this person?
Jenn's Trends
SEPTEMBER 21, 2016
Have you been wanting to start hosting (or host more) live videos to develop your brand? Great! Then you’re ready to embrace the trend that is dominating social media. But first you want to know how you can create better live videos. Like everything else on social media, just because everyone else is doing it, doesn’t mean… The post 13 Tips to Create Better Live Videos appeared first on Jenn's Trends.
Kikolani
OCTOBER 27, 2016
You’ve worked so hard to build a thriving blog audience, You did everything you’re asked to do so your blog traffic will take off and perhaps, land you some paying clients yet, nothing happened. Now, you’re frustrated because these same tactics are working for other bloggers so, why is it not working for you? Your friends and family are telling you that blogging is not for you, and thus, you should quit blogging and look for something else to do.
Ignite Social Media
NOVEMBER 22, 2016
2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. Now it’s time to look back at some of those predictions and see if our magic 8 ball was telling the truth or not.
Razor Social
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation.
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