2016

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#SocialPR Spotlight: Mercy Chikowore

Waxing UnLyrical

This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met. But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand.

Module 212
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3 Top Internet Marketing Jobs To Watch In 2017

The Realtime Report

3 Top Internet Marketing Jobs To Watch In 2017. Companies are always trying to find new ways to connect with clients online, but they’re often completely outdated in their approach. With new technologies always evolving and new methods of communicating with clients appearing every day, it’s very easy for companies to fall by the wayside and fail to capitalize on new opportunities.

Marketing 149
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The 3 Social Media Rules for Death and Tragedy

Convince & Convert

Image via Unsplash. When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Many of these posts were either commercials wrapped in the false cloak of tribute, or the companies doing the posting were so far removed from anything to

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Instagram Scheduling Issues: All You Need to Know

The Social Media Hat

Scheduling posts to Instagram isn't like other networks. Many of the most popular scheduling tools like Hootsuite, AgoraPulse and MavSocial require you to use a mobile app to push the post out. Here's why.

Issues 131
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!

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Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. We were even (temporarily) able to target people who share links to our website. But that was just scratching the surface, it seemed.

More Trending

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Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more. 10,000 likes, 100,000 likes, a million likes! We set big goals to grow our Facebook fan pages all based on this one simple metric. But here’s the secret. Facebook ‘likes’ aren’t very useful. Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics.

Analytics 131
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Big Changes at Instagram | Social You Should Know

Ignite Social Media

Finally, Instagram will allow links and @mentions in their stories, while Twitter makes another move to make the platform friendlier, in this week’s Social You Should Know. Instagram Adds Links, Boomerangs and Tagging to Stories. Instagram has become an increasingly vibrant community over the last two years, but the ability to link from content was a big drawback for marketers.

Instagram 131
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#SMWLDN: How To Use National Geographic’s Storytelling Philosophy In Your Marketing

Audiense

“ True brand connection is now more important than ever as we navigate the world. ” Nadine Heggie, VP Global Partnerships, National Geographic Society. Good storytelling is how people will care about your brand. It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it).

How To 126
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Get Your Account Verified on Twitter

Janet Fouts

Getting a verified Twitter account is easier than it seems. Follow this guide to getting your own account verified.

Twitter 149
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#SocialPR Spotlight: Duncan Alney

Waxing UnLyrical

I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school. Yes, that’s how long we go back! And because we graduated from school pre-internet, we lost touch. And then reconnected after 20 years – TWENTY!

Banking 211
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Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers

Meltwater

Although much of the influencer marketing conversation centers around consumer brands and their partnerships, influencer… Read More.

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5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query.

SEO 131
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How To Promote A Blog Post

The Social Media Hat

In this article we will be examining everything you need to learn how to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available tools and mediums.

How To 132
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” Instead they are thinking “HOW can I do business with this person?

Brands 131
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How to Track Offline Events with Facebook Ads

Jon Loomer

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? When you run Facebook ads, you can track how many people who saw or clicked your ad went to your website and completed a conversion.

Eventful 131
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How to Grow Your Email List Using Social Media

Jenn's Trends

I’ve been blogging for almost 4 years now and the one big regret I have is that I didn’t focus on building my list earlier. It wasn’t that I didn’t have a list. I did. But it was really small and I didn’t discourage signups, but I certainly didn’t encourage them and I didn’t have a… The post How to Grow Your Email List Using Social Media appeared first on Jenn's Trends.

List 131
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12 Tips To Execute The Perfect Marketing Strategy For Your Business

Kikolani

A lot of businesses fail to understand the importance of having a sound marketing strategy. While some quickly prepare a shoddy strategy others don’t have one at all! These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Tips for Social Media Advertising During the Election Season

Ignite Social Media

Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Once we’ve elected the next President on November 8 th , I imagine people will have a thing or two to say about that, as well. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. 1.

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5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Buffer Social

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover someunder-the-radar insights to help supercharge your social media marketing strategy as w

Study 88
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Sprout Social Named One of Glassdoor’s Best Places to Work

Sprout Social

We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. The Glassdoor Best Places to Work list is released annually as part of Glassdoor’s Employees’ Choice Awards, and it is unique in that winners are determined based on feedback their employees have voluntarily and anonymously shared in Glassdoor reviews.

Team 87
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#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!).

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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7 Social Media Marketing Trends That Will Dominate 2017

Meltwater

Every year, I make predictions about what the coming year’s potential developments in the world… Read More.

Trends 166
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Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust. Although the need to engage with social media in business is undeniable, it’s easy to miss the bigger picture in all this: your business goals.

Strategy 131
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What's Happening To Vine?

The Social Media Hat

In a stunning announcement, Vine announced on Thursday that the service is essentially shutting down. Why, and more importantly, what will happen to existing Vines and Vine users is of paramount performance.

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Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing?

Tips 131
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services. This has been a long time comin’ Up until now, if you wanted to drive sales with your call-to-action button, you probably connected it to an external link going to your website.

Facebook 132
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13 Tips to Create Better Live Videos

Jenn's Trends

Have you been wanting to start hosting (or host more) live videos to develop your brand? Great! Then you’re ready to embrace the trend that is dominating social media. But first you want to know how you can create better live videos. Like everything else on social media, just because everyone else is doing it, doesn’t mean… The post 13 Tips to Create Better Live Videos appeared first on Jenn's Trends.

Video 131
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How Bad Emailing Can Impact Your Business

Kikolani

Running email campaigns acts like a source to add new clients to the business. Emailing has always remained one important consideration when it is about growing your business in the evergreen online sphere. However, a number of service providers totally go wrong by indulging in bad emailing practices. This impacts the business in a number of ways. Bad emailing includes all those practices that anyhow impact your email campaigning.

Cost 124
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True or False? Revisiting Our 2016 Social Media Predictions

Ignite Social Media

2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. Now it’s time to look back at some of those predictions and see if our magic 8 ball was telling the truth or not.

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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources continue to be published online every month. It’s enough to wonder … Where can you go for the best, most useful marketing information?

Class 87