Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy.

UGC 264

UGC Content Hashtag Bazaarvoice 264

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. In this post, you’ll learn: What custom events are How I add custom events Examples of custom events Benefits of custom events Buckle up, this is a good one… What Are Custom Events?

Advertising 178

Advertising Eventful Conversation Embedding 178

Social Media Today

SEPTEMBER 29, 2023

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 211

Analytics YouTube Content 211

Bill Hartzer

SEPTEMBER 29, 2023

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

Influencer 146

Influencer Tools Social Media Communities 146

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. However, the harsh truth is that creating winning social media content for your brand can be challenging. It requires a strategic approach to the creation process — preferably one that prioritizes your audience’s wants and needs.

Social Media 130

Social Media Content Brands Instagram 130

Jon Loomer

SEPTEMBER 27, 2023

Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years.

Content 171

Content Video Publishing Metrics 171

The Social Media Hat

SEPTEMBER 25, 2023

Partnership Unpacked, Episode 40, with Allan Adler The post How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler appeared first on The Social Media Hat.

Team 150

Team Social Media Marketing 150

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base

Social Media 135

Social Media Platform Organization Marketing 135

Jon Loomer

SEPTEMBER 24, 2023

Getting more people and businesses verified is good for users, businesses, and Meta. The more confident you are that people are who they say they are, the better the experience. But Meta needs to separate verification from the paid subscription. Many businesses may want to get verified but don’t want the extra benefits. Charge a one-time fee of $50 or $100 to go through the verification process.

How To 147

How To Process 147

Social Media Today

SEPTEMBER 28, 2023

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

Platform 170

Platform 170

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

Social Media 138

Social Media How To Conversation Content 138

Forbes Social Media

SEPTEMBER 27, 2023

TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.

Privacy 145

Privacy List Social Media Policies 145

Jon Loomer

SEPTEMBER 27, 2023

What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never really used it until the past year or two.

Instagram 144

Instagram Facebook Features 144

Social Media Today

SEPTEMBER 28, 2023

The tool will help guide you towards TikTok’s various ad creation tools and examples.

Process 194

Process Tools Examples 194

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. You’ll even learn who “Shill Anything Barbie” is and how to avoid her at all costs.

Influencer 115

Influencer Brands Marketing Authentication 115

Forbes Social Media

SEPTEMBER 24, 2023

Elon Musk, the wealthiest man in the world, compared modern civilization to the Roman Empire on X, the social media platform formerly known as Twitter, early Monday.

Social Media 144

Social Media Twitter Platform 144

Jon Loomer

SEPTEMBER 29, 2023

I’m taking on a VIP for Q4. Is it you? If you’re running Facebook ads this holiday season, you know how critical these three months are. Whether you’re an ad agency looking for ideas or a brand advertising your own products, I can help you put together a strategy. The Q4 VIP package includes three 45-minute sessions: 1. In October to discuss what you’re doing now, your initial plans, and to put together a strategy for Q4. 2.

Strategy 138

Strategy Advertising Overview Facebook 138

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Influencer 167

Influencer Tools Facebook 167

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Social Media

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.

Engagement 126

Engagement Industry HootSuite Social Media 126

Forbes Social Media

SEPTEMBER 29, 2023

Conspiracy theorists on X, the social media platform formerly known as Twitter, are convinced there’s something more nefarious behind emergency phone test.

Social Media 144

Social Media Twitter Platform 144

Jon Loomer

SEPTEMBER 25, 2023

Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced strategies of Meta advertising. My potential leads and customers are those who read my blog posts. They don’t just visit and click away, of course.

Eventful 139

Eventful Advertising Google Engineering 139

Social Media Today

SEPTEMBER 29, 2023

Some interesting insights into evolving discovery and consumption habits.

Publishing 204

Publishing Report Marketing 204

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Social Media

Audiense

SEPTEMBER 26, 2023

According to Statista , 65% of the world’s population fall under the category of internet users. Daily tasks, from checking the news to communicating with friends and family to making an income, are increasingly accomplished online. But the information about these internet users is difficult for businesses to gain in an ethical way, as people become more concerned with privacy protection.

How To 102

How To Social Media Privacy News 102

Forbes Social Media

SEPTEMBER 26, 2023

Alan Chikin Chow's comedy videos, shot with a few fellow actors, have attracted more than 30 million subscribers to Chow’s YouTube page. The trove of followers has helped Chow ink brand deals with companies including Netflix, McDonald’s, & Coachella.

Video 130

Video YouTube Brands Company 130

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear.

Eventful 134

Eventful URL Conversation Issues 134

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Influencer 164

Influencer Facebook 164

Amy Porterfield

SEPTEMBER 28, 2023

Listen on… The most effective AI strategies (& ChatGPT prompts) my team is using Curious to know how my team and I are leveraging the incredible power of […] The post #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins appeared first on Amy Porterfield | Online Marketing Expert.

Team 113

Team Strategy Marketing Organization 113

Forbes Social Media

SEPTEMBER 26, 2023

The EU also called upon Google, TikTok, Microsoft and Meta to do more to tackle disinformation—much of it coming from Russia—ahead of upcoming elections on the continent.

News 126

News Upcoming Microsoft Google 126

Jon Loomer

SEPTEMBER 23, 2023

These actions are way better than link clicks… You may want to drive traffic to your website with ads, but your goal isn’t a sale or lead. The link click and landing page view aren’t good enough. This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. It fires when someone spends 1, 2, or 3 minutes on a page.

Eventful 130

Eventful Google Engagement 130

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Tools 159

Tools Facebook 159

Sprout Social

SEPTEMBER 25, 2023

Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business.

Strategy 107

Strategy Social Media How To Reputation 107

Forbes Social Media

SEPTEMBER 23, 2023

An image of Senator Rand Paul from Kentucky has been going viral but it was actually created using artificial intelligence technology.

Social Media 145

Social Media 145