Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy.

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UGC Content Bazaarvoice Hashtag 222

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. In this post, you’ll learn: What custom events are How I add custom events Examples of custom events Benefits of custom events Buckle up, this is a good one… What Are Custom Events?

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Eventful Advertising Embedding Conversation 185

The Social Media Hat

SEPTEMBER 25, 2023

Partnership Unpacked, Episode 40, with Allan Adler The post How Strategic Partnerships Can Rescue Your Revenue Team w/ Allan Adler appeared first on The Social Media Hat.

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Team Social Media Marketing 171

Bill Hartzer

SEPTEMBER 29, 2023

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

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Influencer Tools Travel Collaboration 165

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Social Media

Social Media Today

SEPTEMBER 26, 2023

YouTube will now allow ad revenue share on certain sensitive issues, while further restricting ads on eating disorder related content.

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Guidelines YouTube Issues Content 190

Jon Loomer

SEPTEMBER 27, 2023

Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years.

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Content Metrics Video Publishing 181

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base

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Organization Platform Social Media Wireless 164

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

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Influencer Tools Facebook 192

Jon Loomer

SEPTEMBER 24, 2023

Getting more people and businesses verified is good for users, businesses, and Meta. The more confident you are that people are who they say they are, the better the experience. But Meta needs to separate verification from the paid subscription. Many businesses may want to get verified but don’t want the extra benefits. Charge a one-time fee of $50 or $100 to go through the verification process.

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How To Process 160

Forbes Social Media

SEPTEMBER 27, 2023

TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.

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Privacy List Policies Data 145

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Social Media

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

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Social Media How To B2B Team 135

Social Media Today

SEPTEMBER 29, 2023

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

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Analytics YouTube Content 214

Jon Loomer

SEPTEMBER 27, 2023

What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never really used it until the past year or two.

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Instagram Features Facebook 158

Forbes Social Media

SEPTEMBER 24, 2023

Elon Musk, the wealthiest man in the world, compared modern civilization to the Roman Empire on X, the social media platform formerly known as Twitter, early Monday.

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Social Media Platform Twitter 144

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Social Media

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. You’ll even learn who “Shill Anything Barbie” is and how to avoid her at all costs.

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Influencer Brands Marketing Embedding 113

Social Media Today

SEPTEMBER 23, 2023

Where does each social platform rank in terms of active users? Here's a look at the latest data.

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Activities Data Platform 211

Jon Loomer

SEPTEMBER 29, 2023

I’m taking on a VIP for Q4. Is it you? If you’re running Facebook ads this holiday season, you know how critical these three months are. Whether you’re an ad agency looking for ideas or a brand advertising your own products, I can help you put together a strategy. The Q4 VIP package includes three 45-minute sessions: 1. In October to discuss what you’re doing now, your initial plans, and to put together a strategy for Q4. 2.

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Strategy Overview Advertising Brands 151

Forbes Social Media

SEPTEMBER 29, 2023

Conspiracy theorists on X, the social media platform formerly known as Twitter, are convinced there’s something more nefarious behind emergency phone test.

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Social Media Platform Twitter 144

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Social Media

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.

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Industry Engagement HootSuite Analytics 125

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Influencer 187

Influencer Facebook 187

Jon Loomer

SEPTEMBER 25, 2023

Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced strategies of Meta advertising. My potential leads and customers are those who read my blog posts. They don’t just visit and click away, of course.

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Eventful Advertising Engineering Course 152

Forbes Social Media

SEPTEMBER 24, 2023

Donald Trump said he would investigate media outlets like NBC News and MSNBC if he retakes the White House in 2024, according to a post on Truth Social.

Social Media 145

Social Media News 145

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Social Media

Audiense

SEPTEMBER 26, 2023

According to Statista , 65% of the world’s population fall under the category of internet users. Daily tasks, from checking the news to communicating with friends and family to making an income, are increasingly accomplished online. But the information about these internet users is difficult for businesses to gain in an ethical way, as people become more concerned with privacy protection.

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How To Privacy News Social Media 100

Social Media Today

SEPTEMBER 28, 2023

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

Platform 185

Platform 185

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear.

Eventful 147

Eventful URL Conversation Issues 147

Forbes Social Media

SEPTEMBER 26, 2023

Alan Chikin Chow's comedy videos, shot with a few fellow actors, have attracted more than 30 million subscribers to Chow’s YouTube page. The trove of followers has helped Chow ink brand deals with companies including Netflix, McDonald’s, & Coachella.

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Video YouTube Company Brands 127

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Social Media

Amy Porterfield

SEPTEMBER 28, 2023

Listen on… The most effective AI strategies (& ChatGPT prompts) my team is using Curious to know how my team and I are leveraging the incredible power of […] The post #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins appeared first on Amy Porterfield | Online Marketing Expert.

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Team Strategy Marketing System 110

Social Media Today

SEPTEMBER 23, 2023

Where does each social platform rank in terms of active users? Here's a look at the latest data.

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Activities Data Platform 198

Jon Loomer

SEPTEMBER 23, 2023

These actions are way better than link clicks… You may want to drive traffic to your website with ads, but your goal isn’t a sale or lead. The link click and landing page view aren’t good enough. This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. It fires when someone spends 1, 2, or 3 minutes on a page.

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Eventful Engagement Google 143

Forbes Social Media

SEPTEMBER 23, 2023

An image of Senator Rand Paul from Kentucky has been going viral but it was actually created using artificial intelligence technology.

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Social Media 145

Sprout Social

SEPTEMBER 26, 2023

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

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Policies Marketing How To Guidelines 109