Sat.Apr 01, 2023 - Fri.Apr 07, 2023

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

Guest post by Mary Mathes, Alpha-Diver. The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.

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How to Get High Quality Leads from Facebook Lead Ads

Jon Loomer

Facebook lead ads have a reputation for generating low-quality leads. In many cases, they’ve deserved that reputation. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website.

Facebook 189
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Strategic Partnerships: The Key to Unlocking Growth Opportunities for Your Business

The Social Media Hat

Strategic partnerships offer numerous benefits for businesses that are looking to grow and expand. The post Strategic Partnerships: The Key to Unlocking Growth Opportunities for Your Business appeared first on The Social Media Hat.

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5 ways automation can keep social media managers sane

Social Media Today

The pressure to build communities across multiple social media platforms has skyrocketed. Are companies providing social media managers with the tools they need to succeed?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Won’t Verify My Identity for Meta Verified

Bill Hartzer

It looks like I won’t be getting Meta Verified any time soon. I saw that my Facebook Profile is eligible to be Meta Verified , meaning that once I verify my identity, I can pay them $12.98 (includes tax) for being Meta Verified. However, Facebook failed to verify my identity, so I won’t be verified. I’m verified on Twitter. I’m actually eligible to run political ads on Facebook.

Facebook 158
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Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. I may have found it in Zaraz. To be clear, the API Gateway works great. But I’ve heard consistently that its AWS hosting prices many small businesses out. Truthfully, I’d love to find a more affordable option myself if it’s available.

API 159

More Trending

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Twitter Implements its 50% Ad Reduction Incentive for Twitter Blue Subscribers

Social Media Today

Twitter has announced that its 50% ad reduction offering is now live - though it’s not quite 50%.

Twitter 210
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The power of brand advocacy and its uses

Sprout Social

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? One way is through brand advocacy.

Brands 129
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How to Become a B2B Instagram Influencer

The Social Media Hat

Why being a B2B Influencer on Instagram is a good idea, and how to start! The post How to Become a B2B Instagram Influencer appeared first on The Social Media Hat.

B2B 119
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Twitter Adds ‘State-Affiliated Media’ Label To NPR Account Putting It On Par With Russia Today

Forbes Social Media

Twitter added a warning to NPR’s Twitter account on Tuesday, declaring it as “state-affiliated media,” a label that’s typically been reserved for foreign media outlets that represent the official views of the government, like Russia’s RT and China’s Xinhua.

Twitter 145
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook’s Retiring its ‘Code Generator’ Authentication Element

Social Media Today

Code Generator is one of several authentication methods available in the app.

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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118
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How to use ephemeral content in your marketing strategy

Sprout Social

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Strategy 117
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Germany Threatens Twitter With €50m Fine For Failing To Tackle Illegal Content

Forbes Social Media

Germany's Federal Office of Justice (BfJ) has launched proceedings against Twitter, claiming the company has failed to deal adequately with illegal content.

Twitter 137
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Twitter Promotes Updated Visual Branding Offerings as it Looks to Secure More Ad Spend

Social Media Today

Twitter’s tweaked its visual branding options, which could help to spark more interest.

Brands 196
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Why Influencers Should Make Their Email List Their Top Priority

The Social Media Hat

Email Marketing for Influencers The post Why Influencers Should Make Their Email List Their Top Priority appeared first on The Social Media Hat.

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Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4

WebInKnow

This morning, I signed an Open Letter , putting my name together with academics, researchers, and business people calling on all Artificial Intelligence labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.

Training 117
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#559: Business Travel 101: 3 Things I Do To Set Myself Up For Success

Amy Porterfield

Listen on… Work travel isn’t always glamorous – learn what I do to show up as the best version of myself If you’ve ever traveled for work before, you know that even though it might seem glamorous, it isn’t always. Sure, there are a lot of great things about business travel — you […] The post #559: Business Travel 101: 3 Things I Do To Set Myself Up For Success appeared first on Amy Porterfield | Online Marketing Expert.

Travel 113
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok Users are More Open to In-App Promotions, According to New Report

Social Media Today

TikTok users are also less concerned about their data being used for ad targeting than general web users.

Report 182
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Hackers Target ‘The Last of Us’ Gaming Fans Online With Recent Online Scams

The Realtime Report

Warning to all fans of The Last of Us: Experts Warn as Cybercriminals Target Fans of the Game With Recent Malware and Phishing Scams Hackers and scammers have recently been taking advantage of the excitement surrounding HBO’s new adaption of the popular video game franchise The Last of Us. Technology expert Prateek Jha from VPNOverview.com warns fans of the franchise of the two scams circulating right now.

Banking 91
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content.

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Australia Bans TikTok On Government Phones Joining US, UK, Canada And New Zealand

Forbes Social Media

The government of Australia has banned the immensely popular social media app TikTok from all government-issued devices, according to an announcement by Australia’s Labor leadership. The country joins the other four countries in the so-called Five Eyes intelligence sharing alliance.

Issues 85
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Australia Bans TikTok on Government Staff Devices

Social Media Today

Australia is the latest region to implement restrictions on TikTok use.

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Complete guide to content calendar creation

Sprout Social

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. Ideally, they should help keep you organized and provide structure to your efforts.

Content 82
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#560: Steal My Mini-Promo Strategy For A Quick Revenue Boost

Amy Porterfield

Listen on… The small-but-mighty promo strategy that gave my business a quick revenue boost If you’re looking to get a quick revenue boost in your business — but don’t have the time to run a full-on digital course promotion — then you should consider doing what I like to call a Mini-Promo. A […] The post #560: Steal My Mini-Promo Strategy For A Quick Revenue Boost appeared first on Amy Porterfield | Online Marketing Expert.

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Elon Musk Calls New York Times ‘Hypocritical’ For Selling Subscriptions But Refusing To Pay For Twitter

Forbes Social Media

Elon Musk called the New York Times "hypocritical" on Sunday over the newspaper’s decision not to buy a Twitter Blue subscription while charging subscriptions for its own content.

Twitter 82
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Snapchat Looks to Improve Diversity and Representation in Partner Content

Social Media Today

Snapchat commissioned two studies to assess representational equity within its programming.

Content 184
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Creators Unlocked: Dre Fox on Her Journey to Creatorpreneurship

Buffer Social

🔓Creators Unlocked Creators Unlocked is a content series that delves into the world of content creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens.

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The Role of Employee Advocacy in Building Thought Leadership

Oktopost

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Competition is always mounting, and the best possible way to separate yourself from the herd – to be treated as the source, not just a source – is to establish your brand as an authoritative resource positioned at the front of its industry.

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That Viral Video Of A Woman Pushing A Stroller Has Nothing To Do With Ukraine

Forbes Social Media

Have you seen a video doing the rounds of a woman pushing a stroller with a caption about Ukraine? The viral video shows a split screen of the woman walking along a typical road, alongside that same woman with a completely different background showing a war-torn city. But it's not Ukraine.

Video 81
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Instagram Shares Tips on How Brands Can Make Best Use of DMs

Social Media Today

Instagram’s looking to help businesses adapt to the consumer shift towards DMs.

Instagram 182