Sat.Jan 18, 2020 - Fri.Jan 24, 2020

Foundations for integrated digital marketing

Sherrilynne Starkie

A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats.

Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers.

ROI 137

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5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys.

Sites 134

11 Ways to Grow Your Social Media Audience

Social Media Today

Building an engaged social media following takes work, but its the key to maximizing your opportunities

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Ads Inspect Tool: A Guide

Jon Loomer

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable.

Tools 126

Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook.

More Trending

Facebook Publishes New Safety Guide for Athletes

Social Media Today

Facebook has published a new guide to help professional athletes better protect and secure their Facebook and Instagram accounts

How to Use Facebook Messenger Ads to Generate Leads

Jon Loomer

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone.

How To 126

Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm.

Types 97

Listen Up!: The 6 Best Podcasts for Entrepreneurs In 2020

The Realtime Report

Listen Up!: The 6 Best Podcasts for Entrepreneurs In 2020. When you’re running errands or on your long commute, it’s still possible to keep your mind active by listening to podcasts!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

2020 Continuing Ed Goals for Social Media Pros

Social Media Today

What social media practices are marketers focusing on in 2020

Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me.

Top Ten Podcasts You Need to Be Listening to in 2020

Meltwater

As a social media manager or PR manager, you probably have plenty of time to read about the latest Instagram algorithm update, look up the current trending topics social media,… Read More >>>. Marketing Digital Transformation Social Media Trendspotting

Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy

The Realtime Report

Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy. Influencer marketing is big business. In a survey by Rakuten Marketing, they found that eight out of ten consumers have purchased something after seeing it recommended by an influencer.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

Social Media Today

Snapchat will air four exclusive Olympics shows each day during the 2020 Tokyo games

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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand.

The 10 Best Digital Marketing Conferences to Attend in 2020

Meltwater

If you think of boring beige conference rooms when you hear the words “marketing conference,” think again.Attending a digital marketing conference today is comparable to attending a music festival. Imagine… Read More >>>. Marketing Trendspotting

How Important Is to Pass IELTS If You Plan to Study Abroad?

The Realtime Report

How Important Is to Pass IELTS If You Plan to Study Abroad? In most countries, English language proficiency is a mandatory aspect of any type of admission, be it for academics, training or work.

Study 99

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Byte, the Second-Coming of Vine, is Now Available on iOS and Android

Social Media Today

Byte, a new, short video app from the creator of Vine, has now been launched, potentially adding another competitor for TikTok

Video 103

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change?

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important.

6 Creative Name Tag Ideas for Your Next Conference

The Realtime Report

6 Creative Name Tag Ideas for Your Next Conference. Name badges are a gift and a curse. Leaving an event with holes in a silk blouse is often the cost of visibility at a networking meeting. Event planners should use more creative name tag ideas.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Google Will Re-Assess its New-Look Desktop Search Display After Criticism of the Latest Update

Social Media Today

Google says that it will re-visit its recently launched new display format for desktop search results, which places favicons next to search listings

List 102

10 Graphic Design Trends That Will Be Huge on Instagram in 2020

Later

Ready to get ahead of all the biggest graphic design trends in 2020? . This year we’ve teamed up with design app Over to share a roundup of all the hottest design trends heading your way on Instagram this year. .

How Stop & Shop Went Beyond the Aisles

Likeable

Using storytelling as a marketing tool isn’t new. Brands have been doing it for decades, despite “brand storytelling” only becoming a mainstream buzzword within the last few years.

Data Processing Tips for Coders and IT Professionals 

The Realtime Report

Data Processing Tips for Coders and IT Professionals . In the modern era, it’s often said that data is becoming a new standard currency – the most valuable resource in the world.

Twitter Launches Emoji Reactions for Direct Messages

Social Media Today

Twitter has launched a new Reactions option in direct messages, which enables you to quickly add an emoji response to any message

Digital Crack Cocaine: The Science Behind TikTok’s Success

Forbes Social Media

What makes TikTok so successful

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Building Fandom For Your Business: 4 Game-Changing Benefits

WebInKnow

How are you ensuring that your marketing builds brand awareness and positive ROI? Is it with analytics? Automation? The latest marketing software? If so, you need to think deeper. Marketing Best Practices Fanocracy

ROI 56

SaaS CRM for Small Business: A Game Changer

The Realtime Report

SaaS CRM for Small Business: A Game Changer. An SaaS Company is one of the most important and emerging players when it comes to the IoT realm or the Internet of Things.

Influencer Fatigue: Are We Done with Influencers?

Social Media Today

With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline

Social Media Management 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Are you now handling social media in-house? Have you just joined a digital agency? You’ll need to get up to speed on the fundamentals fast. . From planning and budgeting to content creation and collaboration, we’ve got you covered.