Foundations for integrated digital marketing
Sherrilynne Starkie
JANUARY 20, 2020
A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Ok, so what is integrated digital marketing?
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