Sat.Jan 18, 2020 - Fri.Jan 24, 2020

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Foundations for integrated digital marketing

Sherrilynne Starkie

A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Ok, so what is integrated digital marketing?

Marketing 284
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Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. In regards to social media marketing , an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following.

ROI 186
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5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. by. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys. Do the design of your site, the layout, and content affect the user experience of site visitors and increase the likelihood of conversion?

Sites 248
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How to Use Facebook Messenger Ads to Generate Leads

Jon Loomer

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone. But it’s a very good option for advertisers who struggle collecting leads the conventional ways.

Facebook 218
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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An Overview of TikTok Ads [Infographic]

Social Media Today

As TikTok gradually develops and rolls out its self-serve ad platform, the short-form video app has provided a new overview of its ad tools.

Overview 216
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Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands. Photo by Kon Karampelas on Unsplash.

Brands 181

More Trending

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Facebook Ads Inspect Tool: A Guide

Jon Loomer

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View ), you’ll find it at the ad set level.

Tools 216
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8 Ways Social Media Listening Can Help You Grow Your Business [Infographic]

Social Media Today

Social listening can be used in a range of ways, depending on your business goals and the search queries you design based on those goals.

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. Luckily for you, we’ve narrowed down the five best performing post types so that no matter what’s trending this week, your content will come out on top.

Types 177
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Listen Up!: The 6 Best Podcasts for Entrepreneurs In 2020

The Realtime Report

Listen Up!: The 6 Best Podcasts for Entrepreneurs In 2020. When you’re running errands or on your long commute, it’s still possible to keep your mind active by listening to podcasts! The best podcasts for entrepreneurs are able to entertain through compelling stories while providing unique insights at the same time. How can you find the best ones out there?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach.

Examples 207
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Influencer Fatigue: Are We Done with Influencers?

Social Media Today

With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline?

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Top Ten Podcasts You Need to Be Listening to in 2020

Meltwater

As a social media manager or PR manager, you probably have plenty of time to read about the latest Instagram algorithm update, look up the current trending topics social media,… Read More >>>.

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How Important Is to Pass IELTS If You Plan to Study Abroad?

The Realtime Report

How Important Is to Pass IELTS If You Plan to Study Abroad? In most countries, English language proficiency is a mandatory aspect of any type of admission, be it for academics, training or work. Applying for preparatory courses and language classes online can help you refresh your knowledge and explain how best to prepare for the exam. This blog will give you the overall idea about an IELTS and the advantages that come along with passing the exam.

Study 136
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like a big commitment at first, but you can rest assured it’ll pay that time back in the future. (Not to mention preventing minor panic attacks.). Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be.

Template 145
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5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic]

Social Media Today

Looking for ways to improve your B2B social media marketing strategy in 2020? Check out this listing of insights and tips.

B2B 217
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The 10 Best Digital Marketing Conferences to Attend in 2020

Meltwater

If you think of boring beige conference rooms when you hear the words “marketing conference,” think again.Attending a digital marketing conference today is comparable to attending a music festival. Imagine… Read More >>>.

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QuickBooks Tips You Absolutely Need in 2020

The Realtime Report

QuickBooks Tips You Absolutely Need in 2020. According to Chicago Now, QuickBooks has more than 80% market share with small businesses that use financial management software. With 29 million small businesses total in the US, that’s a lot of happy customers! QuickBooks can make bookkeeping much easier and more manageable but learning how to use QuickBooks can still take some time to do properly.

Tips 121
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful.

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Twitter Launches Emoji Reactions for Direct Messages

Social Media Today

Twitter has launched a new Reactions option in direct messages, which enables you to quickly add an emoji response to any message.

Twitter 206
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Social Media Management 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Are you now handling social media in-house? Have you just joined a digital agency? You’ll need to get up to speed on the fundamentals fast. . From planning and budgeting to content creation and collaboration, we’ve got you covered. Learn the basics of social media management for businesses and agencies in this invaluable guide. Social Media Planning.

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Data Processing Tips for Coders and IT Professionals 

The Realtime Report

Data Processing Tips for Coders and IT Professionals . In the modern era, it’s often said that data is becoming a new standard currency – the most valuable resource in the world. That’s only set to continue as a growing trend in the 2020s, and hundreds of thousands of more companies, with billions of more datasets being traded as information. As a coder or IT professional, it’s a wise idea to start getting your data processing skills up to scratch – there’s going to be a wave of job opportunitie

Process 103
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Beginner’s Guide to Facebook Analytics

Hootsuite

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 billion users every day. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Why use Facebook analytics (a.k.a.

Analytics 145
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4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]

Social Media Today

Influencer marketing looks set to continue its rise in 2020 - here are some key influencer trends to keep track of.

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How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Social media platforms are continually evolving … so shouldn’t the tool you use to manage them do the same? We believe so, and we work hard to keep our tool growing and adjusting. Our social media management tool allows you to publish, engage, and report on social media from one easy-to-use dashboard. For some SaaS companies, this functionality would be enough to tell their tech team to hang a “Gone Fishing” sign in their office while their customers continued to manage s

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SaaS CRM for Small Business: A Game Changer

The Realtime Report

SaaS CRM for Small Business: A Game Changer. An SaaS Company is one of the most important and emerging players when it comes to the IoT realm or the Internet of Things. With the SaaS company, brands can now reach multiple users from remote locations with much ease since the software for their apps can be accessed by the hosting point which is provided by the SaaS company.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Get More Views on YouTube: 12 Tactics that Actually Work

Hootsuite

Hello, it’s 2020, and you’re here because you want to get more views on YouTube. YouTube is the world’s second-largest website. 2 billion people use it on a monthly basis. 73% of adults in the U.S. are watching videos there. (We could go on, but you can read all the latest YouTube stats on your own time.). We’ve compiled this guide to point out all the easy wins that will amplify your brand’s message on YouTube, but we’re also going to detail some of the more advanced techniques the pros use.

YouTube 144
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Facebook Publishes New Safety Guide for Athletes

Social Media Today

Facebook has published a new guide to help professional athletes better protect and secure their Facebook and Instagram accounts.

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#299: Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success

Amy Porterfield

What if I told you that I’m actually not a fan of this topic. Or, at least I thought I wasn’t… until I recorded this episode. (Yes, it’s that good!) In fact, I might even stretch it to say that this is one of the best episodes I’ve ever done. (You’re going to love it!) […]. The post #299: Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success appeared first on Amy Porterfield | Online Marketing Expert.

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Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy

The Realtime Report

Why Employee Advocacy is Essential For Your Ecommerce Marketing Strategy. Influencer marketing is big business. In a survey by Rakuten Marketing, they found that eight out of ten consumers have purchased something after seeing it recommended by an influencer. So, there’s no surprise in a similar report, Linqia found that 39% of surveyed marketers were planning on increasing their influencer marketing spend in the next year.

Strategy 103
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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels.

Sample 78