Jon Loomer
SEPTEMBER 20, 2018
Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. Here’s the email: If you’re left wondering what to do with these changes, read on. What is Partner Category Targeting?
Audiense
SEPTEMBER 20, 2018
This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis.
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Ignite Social Media
SEPTEMBER 18, 2018
There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging. Recently Instagram added the poll feature to direct messaging and last month Facebook tested removing the share button on posts and replacing it with sending a direct message. In August, we saw large decreases in engagements on Facebook.
SocMed Sean
SEPTEMBER 19, 2018
As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments. This kind of sucks for those time when you want to upload vacation photos that are stored on an SD card from your digital camera.
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Waxing UnLyrical
SEPTEMBER 20, 2018
Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”. It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge.
Social Media Today
SEPTEMBER 19, 2018
Planning, creating and maintaining top-notch content is time-consuming. Learn how to master the art of repurposing content so you can extract more value from your work.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
SEPTEMBER 17, 2018
It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. Let’s focus on using Instagram for business. Your business may currently be on Instagram, but we have a few tips for how to maximize your efforts. Create visual consistency.
Oktopost
SEPTEMBER 18, 2018
We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […].
Social Media Today
SEPTEMBER 18, 2018
Twitter has announced that it will let users opt into a chronological feed of tweets, as opposed to the algorithm defined 'best tweets first' process.
Meltwater
SEPTEMBER 16, 2018
We've previously covered how Instagram is quickly becoming the darling social media channel for the PR set.That's why keeping up with the best way to create content for an engaged… Read More >>>.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
SEPTEMBER 18, 2018
Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows. According to eMarketer social media advertising is expected to account for nearly $30 billion of all digital ad spending, no doubt Q4 and the holiday season is going to contribute greatly to that number.
Socialmedia.biz
SEPTEMBER 16, 2018
In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own. The Verge has reported that people with knowledge of the development have told them that the “IG Shopping” app will allow users to directly purchase goods from merchants on the site and further push Instagram into the e-commerece market.
Social Media Today
SEPTEMBER 20, 2018
Expanding your marketing campaigns to international audiences can greatly expand your reach and response - but there are some details you need to take note of.
Buffer Social
SEPTEMBER 17, 2018
Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another. Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. This week on The Science of Social Media , we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Ignite Social Media
SEPTEMBER 18, 2018
Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories , it’s vital that social media marketers understand how to leverage these Instagram Stories features. If your head is spinning from all the new Stories possibilities – or if you simply need a refresher – read on as we break down each new feature and how to best leverage them.
Blog2Social
SEPTEMBER 19, 2018
Content curation is one of the most powerful strategies in social media marketing. Sharing third-party content from relevant sources helps to turn your social media channels into valuable content resources for your audience. Content curation has many benefits. Find out why content curation can work out for you, and learn how to integrate content curation […] Der Beitrag How to Use Content Curation for Your Blog and Social Media Marketing erschien zuerst auf Blog2Social Blog – Tips for soci
Social Media Today
SEPTEMBER 21, 2018
Twitter's trying out a new ad option which would enable businesses to reach visitors to third-party websites which use embedded Twitter timelines.
Taylor Marek
SEPTEMBER 21, 2018
We have more stories from work along with the latest baby updates, so enjoy! Show Notes: Become a Patron! Get In Touch With The Show! Message me on Facebook | Tweet me on Twitter | Send me an email. Outro Music Credit: Epic Song by BoxCat Games. We have more stories from work along with the latest baby updates, so enjoy! Show Notes: Become a Patron!
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Sprout Social
SEPTEMBER 20, 2018
Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel.
Buffer Social
SEPTEMBER 20, 2018
Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent. The organization’s primary Instagram account has grown by more than 70,000 followers in 2018. Animals are the true champions of social media.
Social Media Today
SEPTEMBER 20, 2018
Effective content can provide SEO and engagement benefits - but did you know that it can actually save your business money too? Here's how.
Postcron
SEPTEMBER 21, 2018
We are very happy to announce the launching of the feature our users have been requesting the most for the last couple of months! Yes, that’s right! From now on, you can schedule a photo (or hundreds of photos at a time) to be automatically published to your Instagram account and the best part is that you won’t need any notifications or reminders!
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Razor Social
SEPTEMBER 20, 2018
When do your website visitors drop out of a sale? What is the conversion rate and what is the dropout rate for each stage of your funnel? In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off. So let’s start. What is a Google Analytics Funnel. If you’re looking to convert your website visitors (and who isn’t?!
Forbes Social Media
SEPTEMBER 16, 2018
You can’t have a conversation with your audience if you don’t show up. Take these 5 steps to create a social media presence that will benefit you and your business.
Social Media Today
SEPTEMBER 20, 2018
New research shows that Instagram Stories ads are generating better results than regular Instagram ads - but far fewer brands are using them.
Amy Porterfield
SEPTEMBER 20, 2018
“There is no such thing as a benign email that doesn’t have a goal.” This is something my copywriter, Ry Schwartz, said to me a while back and it’s truer than ever today, with so many things vying for the attention of our audiences. It is critical that we be intentional with our communication and […]. The post #229: The Power of the P.S. Strategy appeared first on Amy Porterfield | Online Marketing Expert.
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WebInKnow
SEPTEMBER 18, 2018
For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon?
Forbes Social Media
SEPTEMBER 21, 2018
Right now is the right time to celebrate Fred Rogers and his iconic children's television show, Mister Rogers Neighborhood. Google does this with a sentimental, stop motion animated Google Doodle.
Social Media Today
SEPTEMBER 19, 2018
Shopify is rolling out new tools which will enable all businesses to create realistic 3D models of their products to facilitate AR shopping.
Likeable
SEPTEMBER 17, 2018
Social networks are doubling down on video. This summer, Instagram launched IGTV, creating a dedicated hub for long-form video, while Facebook continues to invest in its YouTube challenger, Watch. As various platforms ramp up their video capabilities, it’s clear that social video is only growing in importance. But what platforms will ultimately come out on top, and where should brands be directing their focus when crafting content strategies?
Pixlee
SEPTEMBER 17, 2018
For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base. More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the bran
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