Sat.Sep 15, 2018 - Fri.Sep 21, 2018

Facebook Partner Categories Removed: What Now?

Jon Loomer

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options.

Social data for media planning (III): how to reach a specific audience and measure performance

Audiense

This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy

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Social Media Moving Towards Private Messaging

Ignite Social Media

There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging.

[SOLVED] Uploading Photos To Instagram AND Responding To Comments From Your Laptop Or Desktop

SocMed Sean

As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

Instagram Adds GIFs in DMs, Video Tagging and is Testing a Range of Other Features

Social Media Today

Instagram continues to add and test new features, providing new interactive and engaging options within the app

More Trending

How to Use Instagram for Business

Ignite Social Media

It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. Let’s focus on using Instagram for business.

Quick Facebook Ads Tests To Run Now for Q4

Jon Loomer

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. Consumers are actively online and looking to purchase. They intentionally want to buy gifts for family, friends, and even themselves.

Facebook Will Now Allow Pages to Join Facebook Groups

Social Media Today

Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers

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Instagram Builds Shopping App to Compete with Amazon

Socialmedia.biz

In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Tips for a Flawless Holiday Social Campaign

Ignite Social Media

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows.

122 | Spaghetti with Ketchup Sauce??

Taylor Marek

We have more stories from work along with the latest baby updates, so enjoy! Show Notes: Become a Patron! Get In Touch With The Show! Message me on Facebook | Tweet me on Twitter | Send me an email. Outro Music Credit: Epic Song by BoxCat Games.

Google Announces That its Data Studio Tool is Now Available to All Users

Social Media Today

Google has announced that its data query and presentation tool Data Studio is now available to all users

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How to Use Content Curation for Your Blog and Social Media Marketing

Blog2Social

Content curation is one of the most powerful strategies in social media marketing. Sharing third-party content from relevant sources helps to turn your social media channels into valuable content resources for your audience. Content curation has many benefits.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Breaking Down Instagram Stories Creative Tools

Ignite Social Media

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app.

How to Create GIFs for Instagram (Free Video Tutorial)

Later

If you want to wow your Instagram followers, keep their eyes on your content longer, and increase your engagement rate, it’s time to learn how to create GIFs for Instagram! . If photos are the heart of your Instagram strategy, GIFs can help give your content some soul.

The Future of eCommerce: 60 Stats and Trends for 2019 and Beyond [Infographic]

Social Media Today

What are the key eCommerce trends you need to be aware of in your strategic planning? Check out this infographic

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Schedule your Instagram Posts without notifications or reminders

Postcron

We are very happy to announce the launching of the feature our users have been requesting the most for the last couple of months! Yes, that’s right!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Instagram for PR: Make the Most of the Latest Updates

Meltwater

We've previously covered how Instagram is quickly becoming the darling social media channel for the PR set.That's why keeping up with the best way to create content for an engaged… Read More >>>. Social Media

How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Online Communities

Buffer Social

Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another.

Facebook Releases New Report into the Evolving Path to Purchase [Infographic]

Social Media Today

Facebook has released a new report which looks at the modern path to purchase, the role digital platforms play ni the process

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3 Tough Questions About the Future of Social Video

Likeable

Social networks are doubling down on video. This summer, Instagram launched IGTV, creating a dedicated hub for long-form video, while Facebook continues to invest in its YouTube challenger, Watch.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Create Word Of Mouth For Your Company, Product, Or Idea

WebInKnow

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon?

Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

Buffer Social

The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers.

How to Use Storytelling to Boost Your Digital Marketing Efforts [Infographic]

Social Media Today

Storytelling can be an effective way to engage your audience - here some tips on the why and how of storytelling in marketing content

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Winning Instagram Strategies for Small Business

Later

Using Instagram for small business is a powerful (and affordable) way to grow your company. . With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. .

How to roll out a hybrid paid & organic social media strategy

Sprout Social

Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel. The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come.

Behind-the-Scenes: How Mercy For Animals Gets Millions of Social Media Impressions Every Week

Buffer Social

Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent.

Your Ultimate Social Media Checklist [Infographic]

Social Media Today

This checklist will help you maximize your time, and allocate effort to revising and updating your social media marketing strategy on a regular basis

How to Get Top Influencers to Work with Your Brand

The Social Media Hat

If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. Here's how to start your Influencer Marketing

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

When do your website visitors drop out of a sale? What is the conversion rate and what is the dropout rate for each stage of your funnel? In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off. So let’s start.

Instagram Tips for Creatives: Optimizing Your Instagram Portfolio

Later

Looking for Instagram tips and tricks for creatives? . If you’re a photographer, blogger, designer or creative business looking to get noticed by more clients, Instagram is a great place to showcase your portfolio and build your business online!