July, 2017

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[SOLVED] How Do I Clear The Facebook Messenger Notification When I Don’t Have A New Message?

SocMed Sean

This is one of those strange little glitches that keeps popping up in the Facebook mobile app. Basically, when you open the Facebook app, it shows you the icon that you have a new message in the Messenger app. When you click on the Messenger icon, it sends you over to the Messenger app, but… there’s no unread message. Hmmm…that’s strange.

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Life and Career Lessons from Two Very Different Wonder Women

Waxing UnLyrical

Wonder Woman showed up in my life in no uncertain way twice this past week. And she made me wonder (sic): How much effort do we really put into becoming who we say we want to be? The first time WW showed up was at the Takoma Park, Md., 4th of July parade (please don’t take this as a political statement from me, it’s not). I totally ♥ this woman.

Meme 230
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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business can easily get overwhelming.

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The Ultimate Guide to Micro-Influencers

The Social Media Hat

While Micro-Influencers have fewer followers, they tend to be more engaged and less expensive, making them an attractive alternative for businesses looking to advance their marketing. Find out how!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Steps to Writing Your Best Blog Post Every Time

Rebekah Radice

You stare at the computer screen hoping inspiration leaps out. How much time has passed since you started writing? Five minutes, an hour, maybe even two? Your head hits the keyboard as you sigh in disbelief. How can this be happening again? If this scenario sounds familiar, you’re in good company. Whether you’re facing writers block or a creative slump, creating compelling content can feel elusive.

Research 164
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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. 1.

Marketing 158

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How a #toeselfie Can Build Your Network

Waxing UnLyrical

So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ). OMG, it was awesome. As is the new normal during any getaway that involves sun, sand, surf, and excellent wi-fi, there were lots of #toeselfies (yes, this is a thing ) posted on social media. Like the one you see here. Which invoked mock threats from various friends of, “If I didn’t like you I’d hate you right now,” and the like.

Banking 224
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line?

Analytics 167
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Social Media Listening – It’s About Emotions

Janet Fouts

Let’s face it, most of us make purchase decisions emotionally, rather than logically. But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

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Facebook Groups for Pages: Cut Through the Clutter

Jon Loomer

Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Let’s take a closer look at how these groups change things and how you can link a group to your page today. Groups Linked to Pages. In the past, you could have created a group for your most engaged customers and fans, but finding those groups could have been difficult.

Groups 144
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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This is How to Get Your Business Started on Social Media

Rebekah Radice

Getting started on social media doesn’t have to be hard… especially when you learn from the best. In this candid interview, I chat with author and consultant Katie Lance. I’ve known Katie for a handful of years, and during that time, I’ve watched her launch and build a booming business. As a social media and content strategist, Katie isn’t one to preach from a pulpit.

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Facebook Messenger Business Examples: Our Social Media Expert Roundup

agora pulse

You know that Facebook Messenger isn’t just about chatting with your friends about where to meet up for dinner, right? There are a gazillion excellent Facebook Messenger business examples that you can learn from if you want to improve your customer service, gather market feedback, and get new leads and sales. If for some reason, you haven’t seen any (?

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My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right. And it’s where you can grow your business connections in a way that simply wasn’t possible even just a couple of decades ago.

LinkedIn 206
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1st Step to Create Content Marketing Plan: Do a Content Asset Audit with this Free Worksheet

Pam Moore

Is your content and digital platform ready for the highly connected social web of today? The demands of the social and internet savvy buyer of today require that brands wanting to reach and connect with them serve up the most relevant, interesting and valuable content possible if you want to grab the needed attention of your ideal customer and audiences.

Content 167
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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9 Ways Tailwind Helps You Crush It On Instagram

The Social Media Hat

Wondering why your competition is finding success on Instagram, but you aren't? Looking for help? This is the tool to help you.

Instagram 168
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Niche Communities Where PR Pros Gather

Meltwater

PR can be a tough business. Whichever area you specialize in—investor relations, community relations, media… Read More.

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Creating A Local SEO Strategy For Multiple Locations

The Realtime Report

Creating A Local SEO Strategy F or Multiple Locations. Local SEO is important for any business that wants to attract local customers. People use search engines to find all manner of local services, and you want to make sure that your business gets found. But what should you do if your business has multiple locations? This requires a specific SEO approach.

SEO 125
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3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Well, hopefully today we can shed some light on a few tips to help brands stay active in the off season.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Smart Social Selling Lessons From My First Kickboxing Class

Waxing UnLyrical

OMG it’s July already. How did it happen?! Do you have fun holiday weekend plans? So, yesterday I went for my first kickboxing class at a <well-known kickboxing franchise> location. I’ve never taken one before, so had no idea what to expect. I had a blast! That’s me post-class. What I did NOT enjoy was the trainer shouting “GO SHONALIIIII” 500 times during the session, telling my friend (woman @ left in pic) she shouldn’t talk to/disturb me, but doing

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Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web but of humans. Communication has and always will be foundational to relationships and success in life or business.

Content 166
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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own. And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji.

Tips 120
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3 Essential Ways to Evaluate Your PR Job Candidates

Meltwater

As a hiring manager, you’re not only looking to fill your PR job requisition. You’re… Read More.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. They are 11% more likely to buy online and purchase branded products.They are also 40% more self-indulgent, inclined to play sport and more interested in culture than the general heterosexual population. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!

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Some Social Media Things That Made Us Laugh This Month

Ignite Social Media

We love when brands think outside of the box and try something a little different in their campaigns on social. You may have read our social media roundup of best in class brand social voices. We’ve put together a few brand examples that made us laugh recently—hope you enjoy as much as we do. Chubbies. Someone triple-dog-dared us to make the stretchiest swim trunks everwww.stretchyswimtrunks.com.

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3 Top Metrics for B2B Marketers to Track on Social Media

Oktopost

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts?

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How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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3 Surefire Ways to Engage Your Customers and Boost Your Bottom Line [Webinars of the Week]

Convince & Convert

Marketing, at its core, is focused on delivering wow-worthy customer experiences—or at least it should be. From your prospect’s initial engagement with your brand on social or through a piece of content to the moment they decide to buy, it’s a marketer’s job to create killer experiences that help usher them along in their buyer’s journey. Next week, I’m cooking up three different webinars chock-full of surefire ways—from breathing new life into your social strategy to leveraging data and analyti

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E-Mail Marketing- How It can grow Your Business?

Social Media Marketing

Do you understand the importance of E-Mail Marketing? And, how it can boost your business? If no, let’s begin with the brief introduction to E-mail marketing: What is Email Marketing? “Email marketing is the act of sending a commercial message to a group of people using email.” Email marketing is something that can help you to reach the audiences. It offers open and interactive communications to help your business grow.

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The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

Audiense

A few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector. In fact, the application of bots came with endless possibilities! Adecco Spain (an innovative Twitter marketing customer) hit the ground running as they used Audiense Experiences to launch a subscription based career focused system through the use of

Groups 109
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Using Your Budget to Drive Sales on Facebook and Instagram

Ignite Social Media

Using Your Budget to Drive Sales on Facebook and Instagram. With so many objectives available on Facebook and Instagram, it’s important to know which ones are best—and most efficient—at driving sales. Here are two key objectives you should be spending your media dollars on. Website Conversions . Of all of the objectives, this is my personal favorite.

Instagram 107
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Drafting a PR Job Description That Fits Your Brand

Meltwater

You wouldn’t copy and paste a competitor’s press release, would you? So why do your… Read More.