July, 2017

Life and Career Lessons from Two Very Different Wonder Women

Waxing UnLyrical

Wonder Woman showed up in my life in no uncertain way twice this past week. And she made me wonder (sic): How much effort do we really put into becoming who we say we want to be? The first time WW showed up was at the Takoma Park, Md.,

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Social Media Listening – It’s About Emotions

Janet Fouts

Let’s face it, most of us make purchase decisions emotionally, rather than logically. But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants.

3 Ways Social Media Changed This World for the Better

SocialFish

It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones.

Creating A Local SEO Strategy For Multiple Locations

The Realtime Report

Creating A Local SEO Strategy F or Multiple Locations. Local SEO is important for any business that wants to attract local customers. People use search engines to find all manner of local services, and you want to make sure that your business gets found.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

Top Tips For Creating A Stellar Brand Identity Video

The Realtime Report

Top Tips For Creating A Stellar Brand Identity Video. It’s becoming more important than ever for businesses to have a brand identity that makes it easier to encourage customers to connect and engage with them.

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10 Social Video Statistics That Will Make You Rethink Video

Socially Sorted

According to Facebook, we are living in a “video first” world, where Social Video will soon be at the heart of everything. If you are a marketer wanting to reach consumers with video then listen up! In this post I share 10 statistics that will have you thinking. // Read More.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Am I Shadowbanned on Instagram and What Can I Do About It?

agora pulse

Have you noticed any drops in your Instagram engagement in the last few months? If so, you aren’t alone. Starting several months ago, a number of profiles started seeing big dips in the engagement on their Instagram content.

My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right.

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers.

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Hot Association Jobs – July 12

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

A World Gone Social

Learn how companies must adapt to survive.

How To Market Your Small Business On A Tight Budget

The Realtime Report

How To Market Your Small Business On A Tight Budget. If you’re worried about how to find the funds to market your small business, you’re not alone. So many business owners and entrepreneurs struggle to get the money to make a dent in their industry.

Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers.

How to Use Instagram Stories to Increase Reach

agora pulse

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. When Instagram stories rolled out, I didn’t really get it.

Smart Social Selling Lessons From My First Kickboxing Class

Waxing UnLyrical

OMG it’s July already. How did it happen?! Do you have fun holiday weekend plans? So, yesterday I went for my first kickboxing class at a <well-known kickboxing franchise> location. I’ve never taken one before, so had no idea what to expect. I had a blast!

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

Buffer Social

This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time.

How to Track Links Shared on Social Media

Razor Social

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels.

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The Benefits of Owning A Franchise

The Realtime Report

The Benefits of Owning A Franchise. Becoming your own boss is a difficult task. Doing it on your own isn’t always feasible or realistic. That’s why there are other chances for you to still do what you love, but in a slightly different format.

Niche Communities Where PR Pros Gather

Meltwater

PR can be a tough business. Whichever area you specialize in—investor relations, community relations, media… Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Messenger Business Examples: Our Social Media Expert Roundup

agora pulse

You know that Facebook Messenger isn’t just about chatting with your friends about where to meet up for dinner, right?

6 Ways To Create Infographics That Get Results

Socially Sorted

Infographics and Pinterest are a match made in heaven, so if you want to create infographics that get results, listen up. In this post you’ll learn 6 Essential Elements to consider when you create infographics, so you can get more traffic and shares from Pinterest. . // Read More.

Tools 101

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Buffer Social

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Naming Your Domain Is A Crucial Prelude To Launching Your Business

The Realtime Report

Naming Your Domain Is A Crucial Prelude To Launching Your Business. When it comes to naming your site, you need to think fast. This is an operation that may seem trivial at first. After all, what’s in a name?

Infographic: San Diego Comic-Con 2017

Meltwater

Since its inception in 1970, San Diego's Comic-Con has brought together comics creators, science fiction and fantasy… Read More.

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I Manage 23 Twitter Accounts and Am Losing My Mind. Help!

agora pulse

Dear Rivka, I am a social media manager who handles up to 23 different Twitter accounts at any given time, and I feel like I am at the end of my rope. There is so much happening all the time that it seems impossible to keep up! Can you help? Sincerely, A frustrated social media manager.

How to Use Instagram Location Stories to Attract Attention

Socially Sorted

If you want your Instagram Stories to get seen by more people then listen up as I tell you about Instagram Location Stories. In this post I show you what they are, and how to leverage their power to attract attention and engage with your audience. Instagram stories. // Read More.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.