July, 2017

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

How a #toeselfie Can Build Your Network

Waxing UnLyrical

So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ). OMG, it was awesome.

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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

The Beginner’s Guide to Influencer Marketing on Facebook

Simply Measured

You’re planning to execute an influencer marketing campaign on social media. The problem is, you’re not sure which social media platform you should use, or how to get started. Facebook continues to be the most popular social media network worldwide. It’s also the favorite platform of nearly one-third of influencers in the US for sharing branded content, followed by Instagram. A Mavrck study found that when influencers and other users post about a brand on Facebook, it drives 6.9

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Smart Social Selling Lessons From My First Kickboxing Class

Waxing UnLyrical

OMG it’s July already. How did it happen?! Do you have fun holiday weekend plans? So, yesterday I went for my first kickboxing class at a <well-known kickboxing franchise> location. I’ve never taken one before, so had no idea what to expect. I had a blast!

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We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers.

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The Biggest Contradictions in the 2017 State of Social Marketing Report

Simply Measured

Today we hosted a webinar unveiling the results from our 2017 State of Social Marketing Report. The webinar served as an exclusive first-look into the minds of marketers from all over the world, from industry insights to emerging trends in social marketing to the impact of influencers.

How to Create Effective LinkedIn Ads for Business

Convince & Convert

There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members , including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Explaining the art of social selling

Social Selling Masters

The concept is a core belief and the first part of the social selling methodology. Visibility creating opportunity is what I would call a universal truth.

3 Ways Social Media Changed This World for the Better

SocialFish

It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones.

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10 Social Video Statistics That Will Make You Rethink Video

Socially Sorted

According to Facebook, we are living in a “video first” world, where Social Video will soon be at the heart of everything. If you are a marketer wanting to reach consumers with video then listen up! In this post I share 10 statistics that will have you thinking. // Read More.

The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

Buffer Social

This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time.

A World Gone Social

Learn how companies must adapt to survive.

How to Track Links Shared on Social Media

Razor Social

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels.

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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries.

The Modern Salesperson and the 6 Must-Have Sales Skills

Social Selling Masters

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, and has only one goal in mind and that is for you to blindly buy anything they sell no matter… Continue Reading → Prospecting Social Selling Best Practices

Facebook Ads: Create Audiences of Those Who Engage on Instagram

Jon Loomer

Several updates are rolling out that improve custom audience creation related to Facebook ad targeting. Most of these updates are related to Instagram. If you’re a business on Instagram, you are bound to benefit! Let’s take a closer look… Engagement Audience Updates.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Content Makes Loyal Fans: Part One

Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever.

My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right.

Social Media Listening – It’s About Emotions

Janet Fouts

Let’s face it, most of us make purchase decisions emotionally, rather than logically. But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants.

E-Mail Marketing- How It can grow Your Business?

Social Media Marketing

Do you understand the importance of E-Mail Marketing? And, how it can boost your business? If no, let’s begin with the brief introduction to E-mail marketing: What is Email Marketing? Email marketing is the act of sending a commercial message to a group of people using email.”

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Finding Paid Influencers for your Social Media Marketing Effort

Devumi

Having social media influencers promote you often required a considerable amount of effort. That is not the case when it comes to tapping into the power of paid influencers.

Facebook Groups for Pages: Cut Through the Clutter

Jon Loomer

Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Let’s take a closer look at how these groups change things and how you can link a group to your page today. Groups Linked to Pages.

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own.

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4 Facebook Ad Campaign Rookie Errors to Avoid

Simply Measured

So you’re an online merchant, and you’ve set up some Facebook ads, but you’re not seeing an increase in conversions or sales. You’re not alone. It’s (deceptively) easy to set up some Facebook ads, but it can be tricky to perfect them from a brand and ROI perspective.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The #GetSocialSmart Show Episode 028: 5 Little Known Facebook Features

Katie Lance

Today we’re going to talk about Facebook and I’m going to share with you five things that not a lot of people I feel like are using on Facebook and a few things that I think will make a big difference in your Facebook strategy. Number one, Facebook audio.

Life and Career Lessons from Two Very Different Wonder Women

Waxing UnLyrical

Wonder Woman showed up in my life in no uncertain way twice this past week. And she made me wonder (sic): How much effort do we really put into becoming who we say we want to be? The first time WW showed up was at the Takoma Park, Md.,

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Creating LinkedIn Showcase Pages That Grow Your Company

Devumi

Properly using the Showcase Pages feature on LinkedIn can help your company in various ways. Using the Showcase Pages, marketers can create hassle-free content that is personalized to a specific target group. Read on as we share advice on how to create, and use, LinkedIn Showcase Pages.

Linkedin adds video stories to their mobile app.

Koka Sexton

Today it was confirmed after a brief set of rumors online that Linkedin was, in fact, releasing a video app. The post Linkedin adds video stories to their mobile app. appeared first on Koka Sexton. Blog Linkedin tips Social Selling Strategies

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.