June, 2018

Facebook Experiments with A/B Testing for Page Posts

Social Media Today

Facebook is reportedly trying out a new A/B testing option for Page posts, which would be a welcome addition for Page managers

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Encouraging Your Staff to Use Social Media Can Reap Rewards For Your Organization

SocMed Sean

Today’s guest post comes from Ben Hoffman, the co-founder of CityHUNT which is an organization that focuses on developing a team atmosphere for companies by encouraging positive workplace relationships among coworkers.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR. I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people.

12 Examples of Nonprofits Using Augmented and Virtual Reality

SocialFish

This is an excerpt of a post that originally appeared on the Wild Apricot blog and is reposted here with permission. There’s a lot more on the original post, go check it out here. Here are 12 examples of nonprofits using AR and VR to raise money and awareness.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue.

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IABC 18: Embracing uncertainty with Anab Jain

Sherrilynne Starkie

A highlight of IABC World Conference 2018 , held earlier this week in Montreal, was the opening keynote by Futurist Anab Jain who warned the more than a thousand communicators gathered of the dangers of taking refuge in data and she implored the audience instead to “embrace uncertainty” Anab is a designer, futurist, filmmaker and educator. She is the co-founder and a director of Superflux , a design studio which focuses on the challenges and opportunities of the 21st Century. She explained how she and her team imagine and build future worlds so that we can experience them now. The idea is to challenge us to look critically at the decisions and choices we make today. This way, she explained, “We can move from being disenfranchised to feeling empowered.” . Jain cited how facial recognition software is inaccurate 90 per cent of the time and how Swedish workers are implanting microchips in their hands to replace cash cards and ID passes as just two examples of advanced technologies that impact us now, but are harbingers of the future. “What does it mean to live with such systems?” she asked the crowd. “The world around us is increasing in complexity, but our understanding of it is diminishing.”. She described a world where robots are replacing people at work and states are becoming more Orwellian. “Reality is becoming science fiction, and people are seeking refuge in data,” she explained, “But, it is becoming clear that with acceleration of advances in technology, static models become redundant as soon as they are made. They blindfold old us.”. Drone Aviary. Jain highlighted the Drone Aviary project conceived by her team for London’s V&A Museum. It aimed to give a glimpse into a near-future city where people co-habitate with intelligent, semi-autonomous networked flying machines. The drones continuously collect data and perform tasks, making decisions and influencing people’s lives. Here’s the video: As an opening session for IABC 18, Jain’s talk presented a dark and forboding look at future life and communication. The talk reminded some audience members (including me) of the “Black Mirror” Netflix series. The comparison is apt. Jain warned, “The tools we are creating to master the world are, in fact, remastering us. Human agency cannot be in isolation of the machines we interact with. We must interact with them not as tools, but as inherent parts of our economic systems.”. The post IABC 18: Embracing uncertainty with Anab Jain appeared first on Sherrilynne Starkie. public relations Social Media Anab Jain IABC 18

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[ANSWERED] How Do I Hide My Facebook Posts From Friends Without Unfriending Them?

SocMed Sean

Believe it or not, I get asked this question A LOT. In fact, I would get that questions relating to content restriction are probably one of the most common questions that get via my contact form or direct messages on the various social networks.

Career Development Tips for the 2018 Professional

Waxing UnLyrical

Guest Post by Makeda Waterman. At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career. You are a hard-working professional with the talent to succeed in your industry.

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VIRTUAL EVENTS SURVEY – last chance to participate!

SocialFish

The learning & development experts at Tagoras have launched a new round of their popular research on virtual events.

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How to Split Test Your Facebook Ad Creative to Improve Your Results

agora pulse

To split test your Facebook ad creative you had to create two or more ads in the same campaign to see which one was more effective. However, the ad platform pushed reach onto the ad that performed best so you didn’t have a statistically fair test– until now.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook’s fake news battle in Canada

Sherrilynne Starkie

Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy.

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10 Ways to Find High Performing Content Ideas

Social Media Today

Stuck on what content you should be producing? Check out this list of tips to help find the best performers

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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand?

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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

Guest Post by Amanda DiSilvestro. How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person. Technology drives our communications, and that’s only going to increase, again and again, and again.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 2018 Internet Trends Report is Out

SocialFish

Tons of useful and interesting data, as always. Grab a coffee – this will take you a while to get through. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers. Photo by Yeshi Kangrang on Unsplash. Debunking the Hype Industry Insider Useful Data

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These Queue Categories Could Help Your Content Strategy: Expert Roundup

agora pulse

To queue, or not to queue … And if you do decide to queue your content, what categories should you use? Setting up your social media content for maximum effect isn’t easy.

Cision’s new social media influencer tool

Sherrilynne Starkie

Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. .

3 Companies Every Social Media Copywriter Can Learn From

Social Media Today

Great social media content is a huge part of any successful marketing strategy, and to be successful on social media, brands need to write clear and clever copy

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Time For a Facebook Business Manager Checkup

Jon Loomer

Facebook Business Manager is an incredibly useful and powerful tool for advertisers. If you’re running Facebook and/or Instagram ads, it’s the command center of all account connections and activities.

Want Your Content to Stand Out? Look to “the Basics.”

Waxing UnLyrical

Guest Post by Lukas Treu. Creating content that someone actually wants to read is extremely difficult these days.

5 Quick Steps to Remove Facebook Reviews

Harp Interactive

Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.

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7 Types of Questions to Post on Instagram

agora pulse

When you post questions on Instagram, you open up the door to more engagement, which leads to more people seeing your posts. One of the best reasons to use questions on Instagram? They are one of the most underutilized types of posts.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Major Ad overhaul at Google. Listly by Sherrilynne Starkie. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Follow List. Embed List.

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7 IGTV Video Ideas You Can Steal for Your Brand or Business

Social Media Today

Instagram's new long-form video hub is here, and it opens up a range of new digital marketing opportunities

5 Ways AI Is Transforming Digital Marketing

Meltwater

AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month,… Read More >>>. Outside Insight

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

Where has #measurePR been, these last few months, you ask? Right here! As in, we held the chats, but didn’t get to post the recaps because, well, #life. So now you get not one, not two, but THREE chat recaps below. Enjoy! measurePR March 2018.

Learners donat generally understand how to assess.

Dave Fleet

You’ll be operating with the leading academic writing team within the business in addition to your documents will likely be top quality. The purpose of the business alone makes this one of the greatest article services. On obtaining that assignment, the following hunt is for an online sites.

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June Social Media Lab Wrapup

agora pulse

Social Media Lab June Wrap Up. June wasn’t as productive in the Lab as the previous months because we decided to only publish every other week over May, June, and July. This was partly due to some hiccups on experiments and because our team was on a company retreat in France.

IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

One of the most interesting sessions at the IABC World Conference held in Montreal last week was by Carol Kinsey Gorman Ph.D., who is an author and executive coach that focuses on collaborative leadership.

Twitter Introduces New Measures to Tackle Trolls and Bots on the Platform

Social Media Today

Twitter is rolling out even more tools to detect bots and trolls, and is removing fake accounts at a higher rate than ever before

Media Outreach: 3 Secrets of Effective PR Pitches

Meltwater

At Meltwater, we recently noticed that clients sent 188% more emails than the previous year, showing an increased need for media outreach via email. As the number of pitches sent… Read More >>>.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans.