June, 2018

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Facebook Experiments with A/B Testing for Page Posts

Social Media Today

Facebook is reportedly trying out a new A/B testing option for Page posts, which would be a welcome addition for Page managers.

Facebook 167
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Encouraging Your Staff to Use Social Media Can Reap Rewards For Your Organization

SocMed Sean

Today’s guest post comes from Ben Hoffman, the co-founder of CityHUNT which is an organization that focuses on developing a team atmosphere for companies by encouraging positive workplace relationships among coworkers. Ben is known for delivering entertaining team-building events that are tailored to each client. Thanks to Ben for sharing his insights on the topic of engaging employees in their use of social media!

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR. I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Yet when it came to describing their businesses, they all delivered a version of this template: We’ve been around for [xx] years and are headquartered in [city], with [x] offices around the [country/world].

Chemicals 187
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand. No leads means no clients and therefore, no sales.

B2B 215
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Time For a Facebook Business Manager Checkup

Jon Loomer

Facebook Business Manager is an incredibly useful and powerful tool for advertisers. If you’re running Facebook and/or Instagram ads, it’s the command center of all account connections and activities. There’s no doubt it has streamlined various processes and made it much easier to connect employees and accounts. But that said, who actually knows and understands all the complex ins and outs of Business Manager?

Facebook 167
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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” We all know that people buy from people.

Brands 157

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[ANSWERED] How Do I Hide My Facebook Posts From Friends Without Unfriending Them?

SocMed Sean

Believe it or not, I get asked this question A LOT. In fact, I would get that questions relating to content restriction are probably one of the most common questions that get via my contact form or direct messages on the various social networks. The most recent request came in the form of this question: Heya, Sean. I hope you can help. Is there a way that I can block a person from sharing things on Facebook, without unfriending or blocking them?

Facebook 213
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Career Development Tips for the 2018 Professional

Waxing UnLyrical

Guest Post by Makeda Waterman. At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career. You are a hard-working professional with the talent to succeed in your industry. The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year.

Tips 178
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5 Ways AI Is Transforming Digital Marketing

Meltwater

AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month,… Read More >>>.

Marketing 144
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How To Celebrate Social Media Day #SMDay

The Social Media Hat

Social Media Day is celebrated on or about June 30th, but what does that mean, exactly? What events can you attend?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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8 Social Media Tools to Monitor Brand Mentions

Kikolani

Your content strategy needs an update. How do I know? Because we all could use a bit of help making The post 8 Social Media Tools to Monitor Brand Mentions appeared first on Kikolani.

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New Report Shows What Consumers are Seeking From Both Instagram Stories and the Main Feed

Social Media Today

Instagram has released a new report which looks at what consumers are using both Instagram Stories and their main feed for, and how marketers can use that to advantage.

Feed 158
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Internet Marketing Tips - Latest Trends Deciding Success

Social Media Marketing

As any smart marketer would tell you – marketing is all about identifying the latest trends and capitalizing on them. When we mention the term ‘latest’ in the world of internet marketing it assumes an altogether different proportion. This new age marketing technique is constantly undergoing churning where new trends emerge and many of them die the natural death.

Trends 124
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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

Guest Post by Amanda DiSilvestro. How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person. Now? Technology drives our communications, and that’s only going to increase, again and again, and again. In fact, if you would have bet years ago that most electronic communication would have been via desktop or laptop computers, you would have been mistaken.

Mobile 163
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Media Outreach: 3 Secrets of Effective PR Pitches

Meltwater

At Meltwater, we recently noticed that clients sent 188% more emails than the previous year, showing an increased need for media outreach via email. As the number of pitches sent… Read More >>>.

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How to Create Instagram Stories that Will Help Your Brand

Ignite Social Media

Have you started using Instagram stories yet? You should be! Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips from us here at Ignite on how to elevate your Instagram story game. If you’ve already got a handle on stories, check out our blog post on IGTV ! What’s the Point?

Instagram 122
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These Queue Categories Could Help Your Content Strategy: Expert Roundup

agora pulse

To queue, or not to queue … And if you do decide to queue your content, what categories should you use? Setting up your social media content for maximum effect isn’t easy. That’s why we approached some of our favorite social media experts and asked them to share their queue categories. Here’s what they had to say. Ian Cleary, Razor Social.

Content 111
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Twitter Announces Major Updates for Content Discovery and Real-Time Alerts

Social Media Today

Twitter is adding new ways to showcase happening events and discussions, with alerts appearing in timelines, in Explore and even via push notifications.

Twitter 167
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Future of B2B Marketing: 5 Takeaways from Hubspot’s CMO, Kipp Bodnar

Oktopost

Last week, I had the pleasure of attending a talk given by Kipp Bodnar, HubSpot’s chief marketing officer and leading B2B marketing author and speaker. Judging by the fact that the word “GDPR” was thrown around the room every two minutes or so, it’s safe to conclude that this talk gathered some of Tel Aviv’s […].

B2B 115
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Want Your Content to Stand Out? Look to “the Basics.”

Waxing UnLyrical

Guest Post by Lukas Treu. Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. Creativity is desired, yet is in short supply.

Content 160
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Social Media Monitoring: Your Best Weapon Before, During and After a Crisis

Meltwater

Crisis. The term strikes fear in the hearts of communicators everywhere. Brands ranging from Carnival Cruise Lines to Starbucks to Facebook have been hit by crises so far in 2018.… Read More >>>.

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What to Expect on Social Media in the Second Half of 2018

Ignite Social Media

I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate what is going to happen next. We recently did a check-in on our 2018 social media predictions and it is time conjure up some new predictions for the back half of the year.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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What You Must Do to Get the Best Out of an Online Marketing Agency

Social Media Marketing

If you read through the experiences businesses have with search engine marketing services you would find them spread across the spectrum of satisfaction. While some would sing praises about how a digital marketing company has added to their brand equity, others merely complain about campaigns gone haywire. Keeping skills, expertise, and professionalism of the service providers aside from one of the major contributors to bad experiences is clients’ involvement in a project or rather the lack of i

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8 Things People Don't Tell You About Social Media Marketing

Social Media Today

There's a lot of misconceptions about social media marketing, and social media marketers. Contributor Dhariana Lozano explains the real truth.

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5 Social Media Skills College Didn’t Teach You

Oktopost

College is important, we know. But the theoretical approach to learning isn’t always relevant or practical enough for the real world, and certainly not for marketers. Social-savvy and trend-driven may be the basic social media skills, but these are no longer enough to master the field. As social channels continue to evolve, so do the […].

Skills 110
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Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? Every so often we need to step back to review our website to see how it is performing and what improvements we can make. Here are 7 website analytics tools that are useful and worth exploring. Most are free and some have a free component to them. 1. Analyze your website traffic with Lucky Orange.

Analysis 111
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Ways to Use Hashtags on Instagram for PR Success

Meltwater

Don't you love it when a well-loved platform's product strategy dovetails with your ongoing social media strategy so that you have even more tools for your PR toolbox? Last year, Instagram… Read More >>>.

Hashtag 133
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Everything You Need to Know About IGTV, Instagram?s Long-Form Video Platform

Ignite Social Media

Instagram hit the social media community with some major news this week. At an event in San Francisco, the photo and video-sharing app announced the launch of its newest innovation – IGTV. This new feature, which lives within Instagram and also as a standalone app, is optimized for long-form, mobile-friendly video content. If you’re wondering what exactly the deal is with this new video platform and how your brand might be able to leverage it, look no further.

Instagram 104
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With IGTV, Instagram is Becoming Television for the Mobile Generation

Buffer Social

The way we consume content has always been driven by technology. In the early 20th century, cinema was the clear leader, with 65 percent of the U.S. population attending the cinema each week in 1930. Then came the television, and scarcity turned into abundance. Instead of having to go to the cinema to watch the news or a catch a bit of light entertainment every week, it could be viewed from the comfort of your own home, daily.

Mobile 110
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7 Content Discovery and Keyword Research Tools to Help Boost Your Marketing Efforts

Social Media Today

Here are some great content research tools which will help you create material that attracts traffic, generates leads and drives conversions.

Research 167
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Creative Vs. Analytical: How B2B Marketers Can Become Invaluable

Oktopost

10 years ago, being strong on one side was enough. But in today’s digital era, B2B marketers are expected to be a “jack of all trades”, juggling multiple roles, understanding the functionalities of various teams, and possessing complementary skill sets. Are you a right-brain marketer or a left-brain marketer?Click To Tweet To stress this point, […].

B2B 105