Facebook Experiments with A/B Testing for Page Posts
Social Media Today
JUNE 12, 2018
Facebook is reportedly trying out a new A/B testing option for Page posts, which would be a welcome addition for Page managers.
Social Media Today
JUNE 12, 2018
Facebook is reportedly trying out a new A/B testing option for Page posts, which would be a welcome addition for Page managers.
SocMed Sean
JUNE 20, 2018
Today’s guest post comes from Ben Hoffman, the co-founder of CityHUNT which is an organization that focuses on developing a team atmosphere for companies by encouraging positive workplace relationships among coworkers. Ben is known for delivering entertaining team-building events that are tailored to each client. Thanks to Ben for sharing his insights on the topic of engaging employees in their use of social media!
Waxing UnLyrical
JUNE 28, 2018
Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR. I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Yet when it came to describing their businesses, they all delivered a version of this template: We’ve been around for [xx] years and are headquartered in [city], with [x] offices around the [country/world].
Webbiquity SMM
JUNE 7, 2018
Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand. No leads means no clients and therefore, no sales.
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Jon Loomer
JUNE 20, 2018
Facebook Business Manager is an incredibly useful and powerful tool for advertisers. If you’re running Facebook and/or Instagram ads, it’s the command center of all account connections and activities. There’s no doubt it has streamlined various processes and made it much easier to connect employees and accounts. But that said, who actually knows and understands all the complex ins and outs of Business Manager?
Pam Moore
JUNE 5, 2018
One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” We all know that people buy from people.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
SocMed Sean
JUNE 22, 2018
Believe it or not, I get asked this question A LOT. In fact, I would get that questions relating to content restriction are probably one of the most common questions that get via my contact form or direct messages on the various social networks. The most recent request came in the form of this question: Heya, Sean. I hope you can help. Is there a way that I can block a person from sharing things on Facebook, without unfriending or blocking them?
Waxing UnLyrical
JUNE 14, 2018
Guest Post by Makeda Waterman. At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career. You are a hard-working professional with the talent to succeed in your industry. The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year.
Meltwater
JUNE 21, 2018
AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month,… Read More >>>.
The Social Media Hat
JUNE 5, 2018
Social Media Day is celebrated on or about June 30th, but what does that mean, exactly? What events can you attend?
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A beginner's guide to social media automation tools and getting automation right.
Kikolani
JUNE 28, 2018
Your content strategy needs an update. How do I know? Because we all could use a bit of help making The post 8 Social Media Tools to Monitor Brand Mentions appeared first on Kikolani.
Social Media Today
JUNE 23, 2018
Instagram has released a new report which looks at what consumers are using both Instagram Stories and their main feed for, and how marketers can use that to advantage.
Social Media Marketing
JUNE 22, 2018
As any smart marketer would tell you – marketing is all about identifying the latest trends and capitalizing on them. When we mention the term ‘latest’ in the world of internet marketing it assumes an altogether different proportion. This new age marketing technique is constantly undergoing churning where new trends emerge and many of them die the natural death.
Waxing UnLyrical
JUNE 12, 2018
Guest Post by Amanda DiSilvestro. How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person. Now? Technology drives our communications, and that’s only going to increase, again and again, and again. In fact, if you would have bet years ago that most electronic communication would have been via desktop or laptop computers, you would have been mistaken.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Meltwater
JUNE 3, 2018
At Meltwater, we recently noticed that clients sent 188% more emails than the previous year, showing an increased need for media outreach via email. As the number of pitches sent… Read More >>>.
Ignite Social Media
JUNE 29, 2018
Have you started using Instagram stories yet? You should be! Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips from us here at Ignite on how to elevate your Instagram story game. If you’ve already got a handle on stories, check out our blog post on IGTV ! What’s the Point?
agora pulse
JUNE 19, 2018
To queue, or not to queue … And if you do decide to queue your content, what categories should you use? Setting up your social media content for maximum effect isn’t easy. That’s why we approached some of our favorite social media experts and asked them to share their queue categories. Here’s what they had to say. Ian Cleary, Razor Social.
Social Media Today
JUNE 14, 2018
Twitter is adding new ways to showcase happening events and discussions, with alerts appearing in timelines, in Explore and even via push notifications.
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Oktopost
JUNE 19, 2018
Last week, I had the pleasure of attending a talk given by Kipp Bodnar, HubSpot’s chief marketing officer and leading B2B marketing author and speaker. Judging by the fact that the word “GDPR” was thrown around the room every two minutes or so, it’s safe to conclude that this talk gathered some of Tel Aviv’s […].
Waxing UnLyrical
JUNE 7, 2018
Guest Post by Lukas Treu. Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel. Creativity is desired, yet is in short supply.
Meltwater
JUNE 28, 2018
Crisis. The term strikes fear in the hearts of communicators everywhere. Brands ranging from Carnival Cruise Lines to Starbucks to Facebook have been hit by crises so far in 2018.… Read More >>>.
Ignite Social Media
JUNE 14, 2018
I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate what is going to happen next. We recently did a check-in on our 2018 social media predictions and it is time conjure up some new predictions for the back half of the year.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Marketing
JUNE 26, 2018
If you read through the experiences businesses have with search engine marketing services you would find them spread across the spectrum of satisfaction. While some would sing praises about how a digital marketing company has added to their brand equity, others merely complain about campaigns gone haywire. Keeping skills, expertise, and professionalism of the service providers aside from one of the major contributors to bad experiences is clients’ involvement in a project or rather the lack of i
Social Media Today
JUNE 1, 2018
There's a lot of misconceptions about social media marketing, and social media marketers. Contributor Dhariana Lozano explains the real truth.
Oktopost
JUNE 12, 2018
College is important, we know. But the theoretical approach to learning isn’t always relevant or practical enough for the real world, and certainly not for marketers. Social-savvy and trend-driven may be the basic social media skills, but these are no longer enough to master the field. As social channels continue to evolve, so do the […].
Razor Social
JUNE 6, 2018
What website analysis tools do you use for tracking your website performance? Every so often we need to step back to review our website to see how it is performing and what improvements we can make. Here are 7 website analytics tools that are useful and worth exploring. Most are free and some have a free component to them. 1. Analyze your website traffic with Lucky Orange.
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Meltwater
JUNE 17, 2018
Don't you love it when a well-loved platform's product strategy dovetails with your ongoing social media strategy so that you have even more tools for your PR toolbox? Last year, Instagram… Read More >>>.
Ignite Social Media
JUNE 22, 2018
Instagram hit the social media community with some major news this week. At an event in San Francisco, the photo and video-sharing app announced the launch of its newest innovation – IGTV. This new feature, which lives within Instagram and also as a standalone app, is optimized for long-form, mobile-friendly video content. If you’re wondering what exactly the deal is with this new video platform and how your brand might be able to leverage it, look no further.
Buffer Social
JUNE 21, 2018
The way we consume content has always been driven by technology. In the early 20th century, cinema was the clear leader, with 65 percent of the U.S. population attending the cinema each week in 1930. Then came the television, and scarcity turned into abundance. Instead of having to go to the cinema to watch the news or a catch a bit of light entertainment every week, it could be viewed from the comfort of your own home, daily.
Social Media Today
JUNE 3, 2018
Here are some great content research tools which will help you create material that attracts traffic, generates leads and drives conversions.
Oktopost
JUNE 5, 2018
10 years ago, being strong on one side was enough. But in today’s digital era, B2B marketers are expected to be a “jack of all trades”, juggling multiple roles, understanding the functionalities of various teams, and possessing complementary skill sets. Are you a right-brain marketer or a left-brain marketer?Click To Tweet To stress this point, […].
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