How to Use Facebook Lookalike Expansion
Jon Loomer
SEPTEMBER 27, 2021
Lookalike Audiences are one of the oldest shortcuts for isolating a broad audience for targeting. Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Of course, this is not to be confused with Targeting Expansion , which I wrote about recently. They are similar… but different. Let’s talk about what Lookalike Expansion is, why you might use it, and how it differs from Targeting Expansion.
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