Mon.Sep 27, 2021

article thumbnail

How to Use Facebook Lookalike Expansion

Jon Loomer

Lookalike Audiences are one of the oldest shortcuts for isolating a broad audience for targeting. Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. Of course, this is not to be confused with Targeting Expansion , which I wrote about recently. They are similar… but different. Let’s talk about what Lookalike Expansion is, why you might use it, and how it differs from Targeting Expansion.

Facebook 212
article thumbnail

What is social listening: everything you need to know (and best tools to start)

Awario

What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions.

Tools 183
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Instagram Pauses 'Instagram for Kids' Project After Recent Media Reports

Social Media Today

Amid concerns around the mental health impacts of Instagram use, the company has decided to shelve its 'Instagram for Kids' project.

Project 199
article thumbnail

3-5 Hashtags on Instagram – Yes or No?

Jenn's Trends

We just had a bomb dropped on us, with the latest post on the Creators account where they give all their hashtag advice… They say all the things I’ve been saying for years, under their dos and don’ts. Until the last bullet point on each.

Hashtag 117
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Facebook Experiments with Additional Business Context Elements in Ad Display

Social Media Today

The new display provides more immediate context on advertisers, which could help to improve transparency.

Facebook 205
article thumbnail

Facebook Attempts To Push Back Against Report Which Called Instagram ‘Toxic’ For Teenage Girls

Forbes Social Media

The company on Sunday released more details about leaked internal research, which showed that Instagram worsened body image issues among teenage girls.

More Trending

article thumbnail

How This Startup Is Helping 300 Million Kids Stay Safe On The Internet

Forbes Social Media

TotallyAwesome.tv’s mission is to clear away online risks and build reliable paths that allow young kids and teens to safely explore their curiosities. TotallyAwesome.tv currently serves 300 million monthly active users across APAC.

Startup 84
article thumbnail

TikTok Reaches a Billion Active Users, the Latest Milestone for the App

Social Media Today

The app continues its meteoric rise, now seeing the same levels of usage as Instagram.

article thumbnail

Need a dose of inspiration for 2022 planning? Join us at our next digital event

Sprout Social

The social media landscape is brimming with potential. Over the past year, changes in consumer preferences drove innovation from both platforms and brands alike, revamping the field for leaders across industries. As we close out 2021 and start planning for 2022, now is the time to step back, reflect and find the inspiration you need to bring your team into the new year.

article thumbnail

Snapchat Launches new Holiday Trends Guide to Assist with Your Strategic Planning

Social Media Today

The guide includes a range of usage insights and ad tips to help guide your approach.

Trends 210
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

TikTok Is Blocking The Milk Crate Challenge Videos For Good

Forbes Social Media

Milk crate challenge videos don’t make any sense, because they are begging people to try it.

Video 67
article thumbnail

LinkedIn's Working on Paid Events to Provide New Monetization Opportunities

Social Media Today

The option could be a boon for the trade show industry, and for individual creators looking to reach professional audiences.

Eventful 174
article thumbnail

[NEWS ALERT] I’ve Found My Dream Job at Arena Stage

Waxing UnLyrical

tl;dr I’ve found my dream job: I’ve joined Arena Stage as their Chief Marketing Officer, and start October 4! The back story. If you’ve been around this blog and/or me for a while, you know that the last 3.5 years have been wild. I thought I’d go on sabbatical for a few months. Instead, I ended up essentially going off the grid for a couple of years, while I figured out how to come to grips with a version of life for which I had absolutely zero preparation.

News 49
article thumbnail

Google Makes Data-Driven Attribution the Default for All Conversion Actions in Google Ads

Social Media Today

The move is the latest in the broader industry shift away from traditional data attribution techniques.

Data 184
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

How to Ensure That Your Mac Runs The New macOS Monterey Smoothly

Tweaklibrary

You have installed the new macOS Monterey, great! However, does that guarantee you that your Mac is far from frequent slowdowns and lags? Probably not! It all boils down to how well you take care of your Mac. And, in this blog, we are going to discuss few such powerful points that will help you stop any problems that may cause any hindrance – Tips and Tricks That Will Make Sure That macOS Monterey Runs Smoothly On Your Mac. 1.

Module 21
article thumbnail

Pinterest Announces Second 'Creators Festival' Event to Showcase Key Trends and Tips

Social Media Today

Pinterest will announce new features, share new usage insights and more at the event.

Eventful 169
article thumbnail

Debunking the “My Target Audience Is Everyone” Myth

Audiense

“Everyone! Everyone should use our product - it’s life changing! It’s available to absolutely anyone with a pulse, and we should market it that way, so everyone can benefit from it! We need to reach the masses, every single one of them!”.

Products 148
article thumbnail

How to Make Video Testimonials That Boost Sales

Pixlee

Customer acquisition is an ever-changing process that brands in all industries are striving to perfect. With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted.

Video 52
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

HOW TO WORK ON AN AUTOMATED BROWSER TESTING PLATFORM?

BeingOptimist

Testing your website on different platforms is very important for the company. No one will want to use a site that takes hours to load. Besides, users don’t like a site that just works on one browser. People have their personal choices when it comes to using their browsers. They want the websites to run on every platform they want to use. The best way to ensure this is to automate browser testing methods.

article thumbnail

How To Manage Android Passwords With Ease

Tweaklibrary

There are so many different passwords that you store on your Android phone. Whether it be the passwords related to your accounts i.e. the passwords that you use to sign in to your accounts and various websites or the passwords related to your phone, you must learn how to manage passwords on Android. Note: Talking of smartphone passwords other than website passwords, oftentimes you might not be able to see some credentials such as a PIN or even a phone password.

How To 20
article thumbnail

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Twenty years ago, if you said you worked in robo-advising, direct-to-consumer optometry, or mattress sales, you would probably be the least popular person at a dinner party. No offense but: booooring! Who invited you!? Get out! But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social med

Products 145